London's mayor is on a trade mission to Japan to bang the drum for the U.K. capital, but unlike previous trips to Asia, a big focus will be on striking partnerships to help financial technology start-ups expand into the world's third-largest economy.
Usually trade trips involve drumming up investment for infrastructure projects, but London's mayor Boris Johnson has taken the U.K.'s fintech envoy and a handful of start-ups to show off what the capital has to offer.
London is arguably the world's fintech hub, with venture capital investment in the city's sector surging from £24 million ($37.1 million) in the whole of 2010 to £312 million in the first six months of this year alone, according to London and Partners.
"Japan is a region we know there has been interest and big synergy with companies there. There are a number of our companies expanding into Asia and want to do work out there," the U.K.'s special envoy for fintech and partner at Passion Capital, told CNBC by phone.