Tech start-up Zivix has found an innovative way to string along guitar novices — with a new set of strings.
"The Jamstik+ is the easiest way to learn how to play guitar," said Chris Heille, Zivix's music product specialist.
Founder Dan Sullivan told CNBC he wanted to create an instrument to help people learn to play the guitar. His inspiration: watching avid Guitar Hero fans — who clearly loved playing — walk away not knowing what to do with the real thing.
But unlike Guitar Hero, Zivix does not consider its Jamstik+ a toy. The start-up says its small, wireless controller works like any string guitar, and connects to iPhones and iPads via Bluetooth.
The company's jamTutor app uses patented technology that tracks where the user's fingertips touch the screen. The app offers interactive videos and, according to the Zivix, the Jamstik+ also works with more than 400 other apps.
The Jamstik+ is currently only compatible with Apple products, but Android versions are in the works.