For Starbucks, the annual reveal of its "red cup" is meant to signify that the holiday season is approaching. Instead, it's stirring up some controversy.
The iconic Christmas cup has featured several winter-themed designs since it first appeared in 1997. From minimalist snowflakes and hand-drawn reindeer to a winking snowman and decorative ornaments, each year the design is distinctive and different from the last.
This year's holiday cup design is simplistic: an ombre from bright red to dark cranberry. While some Twitter users have praised the minimalist design, others think the cups are a "war on Christmas."