Online sales may not be the saving grace retailers were hoping for.
According to fresh data from Adobe's Digital Index, a spike in digital revenues on Thanksgiving Day wasn't enough to make up for a sluggish start to the holiday shopping season.
Sales were also tempered on Black Friday morning, as higher levels of out-of-stock merchandise contributed to slower-than-expected growth. Still, online sales continue to hit record highs.
"People are pushing their shopping habits into Thanksgiving Day, but not necessarily keeping enough gas in their tank to keep going," said Tamara Gaffney, principal research analyst at Adobe Digital Index.