A start-up claiming that it can predict how much money a movie will make before it is made by running its script through a program is set to launch next year.
ScriptBook runs an algorithm on a script that it says will determine a film's box office potential.
It has a database of 2,000 scripts which the algorithm can scan and compare the new work. Nadira Azermai, the company's chief executive and founder, told CNBC that the number of scripts will grow.
"We went back to what make a story great. How a story should be structured and the key elements, what kind of dialog, what kind of journey is the hero on," Azermai said.
"There are certain rules to stories even if you go back to Shakespeare and the three act play."