This year is already shaping up to be pivotal for the health and fitness industries, with companies like Apple, with the Apple Watch and Healthkit, and IBM with its Under Armour partnership, taking the lead in health tech.
Sales of wearables and connected devices are expected to hit $17.4 million in 2016, up 12 percent over last year, according to the Consumer Electronics Association. As with all hardware, it's likely to be the software and content that will drive adoption, say experts.
Apps on those devices are being super-powered by data analytics, giving rise to an increasingly personalized consumer experience when it comes to health and fitness. It's an area attracting a lot of attention from public companies, investors and entrepreneurs alike.