The modern day space race doesn't pit country against country. It's a game of thrones of sorts among three billionaires: Elon Musk, Jeff Bezos, and Richard Branson.
Under the guise of "we compete in a friendly way," Branson engaged in a little trash-talk at the World Economic Forum in Davos, Switzerland.
"Our spaceship comes back and lands on wheels. Theirs don't," he told CNBC's "Squawk Box" in an interview that aired Friday. "Because ours is shaped like an airplane, we hope to do point-to-point air travel one day. Theirs is not."
To be fair, he said that Musk, founder of SpaceX,, and Bezos, founder of Blue Origin, would probably give reasons why theirs are better than Branson's Virgin Galactic effort.