On Sunday, four National Football League teams will square off to determine which two will end up traveling to Super Bowl 50 on February 7.
Yet no matter which teams end up on the field at Levi's Stadium in Santa Clara, California, if their fans intend to be in the stands—or just hanging out with the other football fans in the vicinity –they'd better be prepared to pony up.
The state of affairs is different from last year, when both flights and accommodations to Glendale, Arizona, two weeks out from the Super Bowl were relatively reasonable. Regardless of whether travelers are fans of the New England Patriots, the Denver Broncos, the Carolina Panthers or the Arizona Cardinals, one thing is for sure — time is of the essence.
"If you're on the fence about going to the Super Bowl –now's the time to book," said David Solomito, North America Brand Director for travel search engine Kayak. "According to last year's data, flight prices increased by more than 35 percent once the two Super Bowl teams were determined. So book now to score the best deal."