Never has success smelled so sweet.
That said, Batiz's journey toward what she calls "global poo domination" has had plenty of bad moments.
"I grew up without a lot of money, so what happened is I made things," the Texas mother of three said. First, Batiz painted clothes and sold them out of her car. At age 17, she created denim covered pumps. Guess asked her to come to New York, but she chickened out after her mother convinced her that "they're going to chew you up and spit you out." By 19, Batiz owned a bridal salon. That venture proved costly. "I went bankrupt by the time I was 20." She would declare bankruptcy a second time after trying to start a website in 2000 matching recruiters with potential employees based on corporate culture. "I was just 15 years too soon."
Batiz called the second bankruptcy "the biggest blessing of my life," because it forced her to downsize and focus. "You know, you're always going to be afraid," she said, "but what happens is you keep getting up in the morning, showing up for work, because there's a passion within you."
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Finally, her brother-in-law talked to her about a crazy idea. Could she come up with a better way to trap and remove bathroom odors? He knew Batiz liked working with aromatic oils, and the idea of an oil spray was born. Testing began. "My best friends and family would come over, and they would say, 'I've got to go to the bathroom,' and I would say, 'What are you doing? What are you going to do in there?'"
No one had to do more testing than Batiz's husband, Hector. One day, after nine months of trial and error, he walked out of the bathroom and declared, "We are going to be millionaires!"