Dating apps aren't just changing our love lives, they're also changing the way we find jobs, view advertisements and arrange dates, according to industry experts.
Businesses are beginning to see the potential of dating services. Several are being used to advertize fashion and luxury brands, such as JW Anderson, which launched a collection using Grindr in January.
"Grindr has something like 7 million active users at any one time, so you're looking at quite a significant consumer platform in terms of engagement," explains Jonathan Openshaw, editor at The Future Laboratory, in an email to CNBC.
"Diesel has also been experimenting with the platform, explaining that brands need to see them for what they are – hugely popular social media platforms."