MasterCard sales staff will begin using artificial intelligence (AI) systems to advise them on putting together and closing deals with potential clients, the company announced on Thursday.
The U.S. credit and debit card company has teamed up with U.K. start-up Rainbird Technology, which has developed the AI software to be trialed with MasterCard's staff in Britain.
Staff would talk to potential clients about their requirements for a product. They could then consult the AI system, which is software on a desktop that users can type into, and receive an answer about the next steps they should take in the deal.
"We are in pilot which is around helping to capture the expertise of the way MasterCard's loyalty and internal sales function operate," Ben Taylor, chief executive of Rainbird, told CNBC by phone.
"When they are selling a new credit card product to a bank, it's about making good human type decisions about what that product would look like, how that would look, how that fits into MasterCard's strategy and taking that human decision and making that into a system that can be scaled across their team."