Global food ordering app Foodpanda has tested delivering meals in Singapore via drones, or unmanned aircrafts, marking an escalation in the gravity-defying battle among service providers to snag customers.
The online marketplace, backed by Germany's Rocket Internet, started testing drone deliveries a few months ago and is hoping for a Singapore-wide roll-out in the coming years if trials go well, Emma Heap, Foodpanda Singapore's managing director told CNBC.
"We're constantly looking at the most convenient and fastest experience for customers ordering food online. With our riders navigating traffic, there's a limit as to how fast that can be."
"With drones, we're aiming for a delivery time under 30 minutes," she continued, adding that automation has always been part of the firm's long-term plan.