Sony's version of virtual reality will cost a few hundred dollars less than competitors when its headset is released in October.
The company announced a $399 price tag and October release date for PlayStation VR on Tuesday during the Game Developers Conference, an annual gathering of video game creators.
"We're proud of the price point we've been able to achieve because it means more gamers will be able to bring PlayStation VR into their living rooms," said Andrew House, president and CEO of Sony Computer Entertainment.
House noted that Sony has sold 36 million PS4 consoles since the console first debuted in 2013.
The head-mounted PS VR headset works in tandem with the PlayStation 4 console, which costs about $350 depending on the model. The headset replaces a wearer's vision with virtual worlds while detecting head movement with internal sensors and a camera.
PS VR's release will come months after the respective consumer launches of similar high-definition headsets, the Oculus Rift and HTC Vive.