While the sporting media obsess over who will manage England's biggest club next season and speculate which new players will be signed to bring back the glory days, the man tasked with bringing in the money remains very confident about the prospects for the soccer club over the long term.
That's because he's looking at China and the rest of Asia.
"We have 110 million of our 659 million fans living here so it is a hugely important part of the world," said Richard Arnold, the managing director of Manchester United, in an exclusive interview with CNBC at the Boao Forum in southern China.
"We have been coming here since 1975 and always taken the opinion that it needs to be a long term view, that you build and you invest in the relationship and the partnership and that over the long term you will benefit from that."
Monetizing those 110 millions fans is not as easy as it sounds. While many people can be seen wearing Manchester United shirts on the streets of Beijing or Shanghai, the majority won't be official shirts bringing money onto the club's balance sheet.