A new start-up offers pet owners access to veterinary "house calls" — via smart phone.
"There is a tremendous gap in coverage in the veterinary market with the average pet parent only seeing a vet 1½ times per year," said Mason Revelette, who co-founded Vet On Demand with his brother, Curt.
To work around what the two call, a dated health care model for pets, they created the Vet On Demand app, which allows pet owners to have a live video chat with a veterinarian from any mobile device. The service costs $9.99 per month for unlimited calls, or $40 for a single call. For the animal's medical history, users fill out a profile that includes age, weight and breed.
The founders claim they are not competing with in-person vet visits, but rather, with "amateur" Google searches.
"Our ultimate goal is to provide health-care coverage for all pets and fill this gap," Curt Revelette said.