After the passing of yet another legendary creative artist, people from around the globe have been paying tribute to pop musician Prince.
While many celebrities, fans and leading political figures paid homage to the influential singer; a number of brands also paid their respects. However, as social media has learned recently with the passing of David Bowie, brands have to tread carefully to make sure they don't cause offense.
For companies who did pay their respects, purple-themed posts and famous lyrics by the singer, were popular as a way of celebrating his work. Here are just a few.