Think you're cheap? As it turns out, certain metropolitan areas are particularly thrifty when it comes to shopping, according to a new report from Coupons.com. The site used couponing as a proxy for frugality.
Some of the top 10 penny-pinching cities were Orlando, Florida; Washington, Charlotte, North Carolina; and New York. Together, residents of the 10 cities were able to save more than an estimated $259 million by using coupons for things like groceries and household items.
The rankings are based on savings, frequency of coupon usage and percentage of couponers as a share of population. "Otherwise, the most populated cities would lead the list," said Jeanette Pavini of Coupons.com.
Here are the top 10 "frugal" cities in America as ranked by Coupons.com, plus the money saved annually on average by each couponer. While residents of cities like New York saved the most per person, Orlando took the number one spot because a larger share of its residents use coupons.
- Orlando - $205
- Washington - $229
- Charlotte - $272
- New York - $476
- Atlanta - $220
- Cleveland - $223
- Tampa, Fla. - $250
- Nashville, Tenn. - $319
- Raleigh, N.C. - $201
- Virginia Beach, Va.- $362
To be fair, measuring "frugality" per se might not be so simple: The report did not address why exactly couponing might be more popular in certain areas and assumed that couponing can be a significant source of savings.
One reason coupons abound for household items and personal care products, for example, is that these products tend to be more expensive to begin with, said Tracie Fobes, a coupon expert and creator of Penny Pinchin' Mom.