There may be nothing more boring than selling printer ink and cartridges. Yet there's nothing dull behind the story of Coast to Coast Computer Products in Simi Valley, California. The exciting part of the company's story is not the fact that sales reached $60 million last year, or that management has a unique compensation program: The more you sell, the less you have to work.
What's shocking is this. The most successful people here have traveled the hardest path.
"Of the top 10 producers, seven of the 10 are 12-step people," said founder Rick Roussin.
Yes, the most ordinary company in the world is run by former alcoholics and addicts. Employees are often seen at the weekly 12-step meetings held during lunch on Tuesdays.