Facebook has reportedly apologized for initially banning a photo of a plus-sized model that it had deemed as depicting "a body or body part in an undesirable manner" and violating its "health and fitness policy."
An Australian feminist group, Cherchez la Femme, wanted to use the image of plus-size model Tess Holliday wearing in a bikini to advertise an event the group is due to hold next month on body positivity entitled "Feminism and Fat."
Facebook rejected the group's ad request, however, because it said the image "violates Facebook's Ad Guidelines by promoting an idealized physical image."
When the group complained, a woman who identified herself only as Jenny from Facebook's Ads Team explained more of the rationale behind the decision, saying in a message to the group that the image of Holliday did not comply with the social media giant's "Health and Fitness Policy."
Types of images not allowed under the policy include "close-ups of 'muffin tops' where overhanging fat is visible," "people with clothes that are too tight" and "people pinching their fat/cellulite," it said, as these adverts "make viewers feel bad about themselves." Its policy is designed to prevent unhealthy weight loss it said.