It was the first time Ryan Shearman had ever been truly scared for his life: Half-conscious, he woke up on the side of the West Side Highway in New York City on a fall morning in 2012. He had been hit by a car, and this time it was bad. Shearman waited more than an hour for an ambulance to arrive — a delay Shearman said was caused by heavy traffic and incorrect directions from the driver who hit him.
"There's a saying in the motorcycle world, "It's not if, but when,'" said Shearman, who escaped the crash with a concussion and a hip contusion.
He decided to make something out of the scary experience, so he created a technology hardware company called Fusar, which designs products to make action sports more fun and safer.