What does it take to get the best people to work for you? Based on an unprecedented data analysis conducted by LinkedIn, it comes down to two things: Excitement and opportunity.
I've been working with LinkedIn over the last few months on a project to understand which companies excel at both luring and keeping job seekers. The result is LinkedIn's Top Attractors list, an eye-opening ranking of the companies dominating the talent game. Scanning the list it doesn't take long to see the two qualities common across all of the winners: They have an energized culture and offer a chance at career enhancement.
Make no mistake. These are not the companies that are the "best" to work at, based on opinions and surveys. Nor are they the companies that are the largest, based on revenues and profits.
Rather, LinkedIn's Top Attractors List is comprised of the companies where people most eagerly want to land jobs, and stay in them when they do, as determined by 12 metrics that measure literally billions of online actions taken by LinkedIn's 433 million members.
Among those metrics: the number of views and applications per job posting on LinkedIn and other career sites; the number of views of a company's career page; and employee retention statistics as measured through profile updates.
All of the data was normalized across industries — so a tech company's metrics weren't measured against one in fashion — and LinkedIn only looked at companies with more than 500 employees. (For more information on the study's methodology, click here.)