If you ask Benjamin "Kickz" Kapelushnik how his business is doing, he would probably echo a catchphrase he says helped to popularize, but is now used by a few others—including Pittsburgh Steelers wide receiver Antonio Brown.
Dubbed the "Sneaker Don", Kapelushnik is only 16 years old — but he says his self-made sneaker resale business is on its way to $1,000,000 in sales this year. These aren't just any sneakers that he is selling: The most expensive pair of shoes he has ever sold went for around $20,000.
Kapelushnik started gaining a large following on social media after he began appearing on the Snapchat account of one of his biggest customers, famed music producer and rapper DJ Khaled. The relationship between the two blossomed after a mutual friend introduced them, and Khaled became a loyal buyer.
Kapelushnik's celebrity clientele has now grown to a number of high profile rappers and athletes—who will go to him for rare sneakers before they are available to the public.