From Bethlehem to Brooklyn, it looks like there is a nativity scene for everyone this holiday season.
For those that have wondered what it would be like if Jesus was born in 2016 or what a modern day wise man would look like — hint: he wears skinny jeans — the folks at Modern Nativity have the answer.
The company has created a hipster version of the classic nativity scene featuring a young Mary and Joseph taking a selfie with baby Jesus in a solar-paneled stable.
The three wise men, saddled on Segways instead of camels, carry boxes from Amazon, gifts for the modern-day Jesus. The $130 set also includes a cow, which is 100 percent organic and being fed grain-free feed, a sheep in a sweater and a shepherd boy making use of his iPad to post photos of the baby's birth on Instagram.
"This product started (as all good products do) at a happy hour with our friends," Casey Wright, co-founder of Modern Nativity, told CNBC. "After a few beers, we started joking about how religions would be different if their sacred texts were set in modern times. From there, it quickly snowballed into what the nativity would look like in 2016."
The sets went on sale a week ago, according to Wright. The company said sales have grown exponentially day by day and now, thanks to social media and word of mouth, hour by hour.
The company was unable to immediately provide sales figures for CNBC.
"We have quickly found out that this product is very polarizing. It's usually, 'this is hilarious, I need one,' or 'this is sacrilegious, I hope you burn in hell,' and almost nothing in between those two extremes," Wright said. "Amazingly, a lot of people seem very concerned about the proper definition of a millennial and a hipster, too. We get comments like, 'Segways aren't hipster. They're technically early-stage millennial with a tinge of East Coast liberal.'"