Ebay is using "emotional recognition technology" to help shoppers decide what gifts they most want for Christmas.
The online private auction site opened a pop-up store in London on Tuesday where shoppers can enter a booth containing a screen, headphones and a camera, and browse items to find out which ones they "emotionally connect with". Sensors then analyze the person's reaction to the products they see, with the aim of providing suggestions for what people really want to give – or receive - over the Holiday season.
The technology goes further than simply recognizing the expression on someone's face, eBay claims. "Muscular micro-shifts from visitors will be captured and correlated with complex emotional and cognitive states recognized by the innovative software engine," it said in a release.