Ahead of its IPO scheduled later this year, Snapchat has upgraded its app on Android and iOS to make it easier for users to find their way around the social networking platform.
The new design makes it easier for users to navigate through a search bar, located at the top of the screen and also serves as a shortcut to the profile.
Snapchat told CNBC that the search bar lets you explore by title to find specific publisher stories and Our Stories in iOS. In addition to this, users can also access their profile from any screen by tapping Bitmoji, or the ghost icon if the Bitmoji is not linked. The design also makes it easier to find friends. Once you have searched for a friend in the newly designed search bar, you can tap the card to chat or tap the story or thumbnail to view their story full screen. Users can also press and hold on the card to see that Snapchatter's mini profile.
The company has close to 150 million daily active users with the majority in 18-to-24-year-old range. Its private nature lets users send videos to each other without sharing them publicly, which some believe will keep kids happy. But as mom and dad get interested in finding out more about the platform, there are concerns it could lose its cool factor.
"Becoming an advertising powerhouse may boil down to how well they manage relevance to their younger user base, with appeal to advertisers based on scale," Todd Alchin, chief creative strategist at creative media agency Noble People, told CNBC earlier.