GNC shares dropped Thursday after the company released disappointing fourth-quarter results and suspended dividends.
Shares fell 7.2 percent to $7.72 a share, down 30 percent for the year so far.
GNC reported fourth-quarter revenue of $569.9 million versus the Thomson Reuters consensus estimate of $571.7 million. Adjusted earnings of 7 cents a share were well below the 34 cent forecast.
The nutritional supplements retailer also announced it would suspend quarterly dividend payouts as part of a plan to reduce debt.
Domestic company-owned same-store sales fell 12 percent, worse than the FactSet forecast of 9.6 percent.
In December, GNC temporarily shuttered all of its U.S. locations to revamp its pricing strategy.