"The face alone is worth upwards of $10,000," Luke's brother, Titan Black director Ben Waite, told CNBC. "We only make one of each dial... [each is] completely unique and one-of-a-kind," he explained.
Another custom touch is achieved when Titan artisans transform a watch face by sprinkling colorful layers of powdered enamel onto it. The powdery design is then literally baked onto the face. It's a process that can require dozens of firings in a kiln that tops 1,400 degrees, transforming the colorful grains of enamel into a shiny porcelain watch face.
The company's most elaborate transformation started as a $30,000 white gold Rolex Daytona. A member of the Middle Eastern royal family asked Titan Black to carve a family member's Arabic name into the watch face and illuminate in blue light. To fulfill the royal request, Titan engineered a patent-pending micro-lighting system, tiny enough to fit inside the watch's housing and made it controllable with the press of the chronograph button.