Gone are the days that consumers used to have to pick up a phone to order a pizza. These days, all it takes is a couple of taps on a smartphone to bring a hot pie to your front door.
Now Subway is jumping into the action. The sub shop on Tuesday launched a chatbot for Facebook Messenger at more than 26,500 domestic locations, allowing its tech-savvy customers to place an order with ease.
"It's really about connecting and engaging with customers," Carman Wenkoff, chief information and digital officer for Subway, told CNBC.
Subway is by no means the first restaurant to allow customers to order via Facebook Messenger. Taco Bell and Domino's were among the early adopters of the technology and for good reason. More and more consumers, particularly younger ones, are gravitating toward digital ordering and it's a boon for restaurants.