Today I did not get up at 6:30am to flog over to a breakfast meeting in Knightsbridge. Tomorrow I am not going to have a sandwich lunch to discuss a project I am only vaguely involved in.
On Thursday I am not going to a summer networking party. Neither am I writing an article for a website that neglects to pay contributors, nor am I giving an interview to an Australian radio station. I might have been doing all of these things, but I have said no to them.
As well as making me considerably happier, this naysaying makes me bang on trend. No is the new yes. It is the most fashionable answer for successful people.
Ten years ago it was the other way around. There was a uniformly positive selection of books on Amazon that were all rabidly pro-yes. Now they have been pushed aside by The Life-changing Power of No! and How to Say No Without Feeling Guilty. There is even a How to Say No colouring book for adults, as well as books of more niche interest, like Say No to Arthritis.
Yet last week "no" reached cult status. In a blog post for the Harvard Business Review, a management coach suggested that it is not enough simply to say no, we must start celebrating whenever we do so.