Oscar-winning actor Gwyneth Paltrow has said that she would like for her media company Goop to live on without her, and be a brand that works minus her name or involvement.
"My dream is that one day for people to say: 'Wait, did Gwyneth Paltrow have something to do with that company?' That the company really becomes a global brand that's a truly modern lifestyle brand, with (a) wellness focus. It's why I didn't call it 'Gwyneth Paltrow'. I really wanted to create a brand that would stand on its own," she told an audience of media executives Tuesday.
"It's always something we are thinking about - when am I leveraging my personal self for the brand - and I think we are making a lot of progress and the brand is getting big, very big, and it would be my dream to not have to be the face of it," she added.