Growing concerns over consumer data privacy online are leading to the rise of more "dark social" apps and ad-blocking services.» Read More
Baseball is financially strong, but what does the future hold for the sport as its fans get increasingly older?
Jason Cotterrell, managing director at Exterion Media, explains why there's a "buoyant market" in advertising.
Posters promoting The Rolling Stones' upcoming exhibition, "Exhibitionism", have been banned on London's transport, because of its artwork.
With Jared from Subway linked in reports to a child porn case, the chain needs to act smartly—and not too quickly, experts say.
Brands such as The Chive and Unilever are finding that charity gives them a chance to market themselves in a different way.
The GOP presidential hopeful's anti-immigration tirade may cause him future business-- as well as the election.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes don't go far enough to make clients happy.
Yahoo confirmed it began testing the use of Google search ads for part of its desktop and mobile search results, the NYT reports.
LONDON, July 2- WPP, the world's biggest advertising group, is to appoint an executive in Cuba, saying on Thursday it would be the first major international communications services group to conduct business on the Communist-ruled island. The move comes a day after the United States and Cuba formally agreed to restore diplomatic relations on July 20, setting up a...
RadioShack has launched a marketing campaign to let shoppers know that it's still in business.
Chicago-area craft brewer, 5 Rabbit Brewer is the latest business to tell Donald Trump he's fired.
SEATTLE, June 29- Microsoft Corp said on Monday it will hand over its display advertising business to AOL Inc and AppNexus Inc, and sell some map-generating technology to ride-hailing app company Uber, as it slims down its money-losing online operations. The moves mean Microsoft will focus on its growing search advertising business based on its Bing search...
June 29- Microsoft Corp said on Monday it will hand over its display advertising business to AOL Inc and AppNexus Inc, and sell some map-generating technology to ride-hailing app company Uber, as it slims down its money-losing online operations. The moves mean Microsoft will focus on its growing search advertising business based on its Bing search engine, and...
June 29- Microsoft Corp will close its web display advertising business, handing operations over to AOL Inc and AppNexus Inc and cutting about 1,200 jobs, Bloomberg reported. Some of the affected employees will be moved to AOL and AppNexus, while some more will be offered positions at Microsoft, Bloomberg said, citing a person with knowledge of the matter.
Facebook has opened its first sales office in Africa, in Johannesburg, South Africa, the company said Monday.
Now that same sex marriage is legal, the intimate, small LGBT wedding is expected to get a lot bigger.
*WPP's Sorrell says trading tough this year. In separate interviews on Friday, Martin Sorrell of WPP and Maurice Levy of Publicis sounded cautious about the prospects for the advertising market, citing a lack of vibrancy in the U.S economy, weakness in Brazil, Russia and China, and Europe's continued fragility. For his part, Sorrell said that the major companies...
One recent afternoon at Times Square's Knickerbocker Hotel, two major advertising executives got to talking about the past, present and future of ads.
Niamh Byrne, chief Operating Officer of iQNECT, introduces the mobile platform which uses augmented reality technology to connect printed materials with digital, interactive content.
WPP CEO Sir Martin Sorrell is teaming up with Snapchat and The Daily Mail to form a content marketing agency called Truffle Pig. The Daily Mail North America CEO Jon Steinberg, provides insight.