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Media Advertising


  • Is this the future of entertainment? Pepsi says so Wednesday, 4 Nov 2015 | 10:57 AM ET
    A man wears an Oculus VR headset as he plays a video game at the Electronic Entertainment Expo, in Los Angeles, June 16, 2015.

    Brands think virtual reality is the next form of mass entertainment, and they want to be the go-to media companies for VR content.

  • Why holiday marketing campaigns are here to stay Wednesday, 4 Nov 2015 | 10:21 AM ET
    Now that Halloween is over, expect Christmas to pop up in a retail store near you.

    Why Coca Cola's Santa can or Budweiser's Clydesdales are marketing home runs. NBC News reports.

  • Is IBM going into the digital advertising business? Thursday, 29 Oct 2015 | 4:51 PM ET
    IBM's Watson computing system.

    What does IBM's Watson and weather have in common? Together they can create better informed digital advertising.

  • Facebook unveils new video ad format Thursday, 29 Oct 2015 | 3:00 PM ET
    Facebook unveils new video ad format

    CNBC's Julia Boorstin reports on Facebook's latest video ad innovation.

  • Meow-mobiles! Uber's delivering ... kittens Wednesday, 28 Oct 2015 | 8:35 PM ET

    Has the GOP debate got you down? Uber wants to deliver some well-timed reassurance: #UberKITTENS are back.

  • Will this brand be able to take down Starbucks? Tuesday, 27 Oct 2015 | 4:09 PM ET
    Lavazza Coffee on display at a golf tournament in Aventura, Florida, last February.

    Lavazza dominates the Italian coffee market share. Can it beat Starbucks in the US by marketing itself as a premium brand?

  • Blocked shot: The rise of ad-blocking software Sunday, 25 Oct 2015 | 9:00 AM ET
    Yahoo Microsoft Bing

    Some companies are moving, and profiting, from efforts to prevent the Web browsing experience from being disrupted by advertisements.

  • Why not to fear the Facebook 'dislike' Friday, 23 Oct 2015 | 1:26 PM ET

    Advertisers say letting the public say more than that they "like" a Facebook post is a good thing, even if it isn't positive.

  • Subtle product placement works best: SeeSaw Friday, 23 Oct 2015 | 4:30 AM ET
    Subtle product placement works best: SeeSaw

    SeeSaw’s director, Darryl Collis, talks about product placement in the latest James Bond movie, Spectre.

  • Oct 22- Alphabet Inc, known until recently as Google Inc, reported better-than-expected revenue and profit in the third quarter, boosted by strong advertising sales driven by YouTube and mobile search. The company said advertising revenue increased 13 percent to $16.78 billion in the three months ended Sept. 30, while the number of total paid clicks rose 23...

  • PARIS, Oct 21- Publicis' sales slowed markedly in the third quarter, hurt by weakness in the United States where customers delayed or cut marketing projects, forcing it to cut its annual organic growth target to 1 percent from 2.5 percent. The results are the latest setback for the world's third-biggest advertising agency by sales, which has been lagging...

  • Oct 21- In his second public appearance since being named Twitter Inc's permanent chief executive earlier this month, Jack Dorsey on Wednesday apologized to the developers who work with the social media company to create apps. "Somewhere along the line our relationship with the developers got a little complicated," Dorsey said at the company's annual...

  • YouTube's ad free service Wednesday, 21 Oct 2015 | 1:10 PM ET
    YouTube's ad free service

    YouTube is announcing an ad-free video subscription service. CNBC's Julia Boorstin reports the details.

  • How luxury car brands are grabbing millennials Wednesday, 21 Oct 2015 | 12:42 PM ET
    BMW X1

    As first-time car buyers move towards more digital media consumption, digital is taking a bite out of print and TV auto ads.

  • Yahoo cuts Q4 guidance after earnings miss Tuesday, 20 Oct 2015 | 5:28 PM ET
    The Yahoo logo outside the Yahoo Sunnyvale campus in Sunnyvale, California.

    Yahoo reported earnings of 15 cents per share on $1.23 billion in revenue, with sales below the Street's lowest estimate.

  • What Weight Watchers wants from Oprah Monday, 19 Oct 2015 | 2:47 PM ET
    Oprah Winfrey

    Weight Watchers is counting on Oprah Winfrey to use her authenticity to help the brand shift from dieting to a healthy lifestyle company.

  • Why your mood is going to be key for advertising Friday, 16 Oct 2015 | 7:24 AM ET
    Office worker computer

    One of the creators of a report into Generation Z thinks advertisers will need new ideas as traditional demographics become irrelevant.

  • Plenty of opportunities in China: Havas CEO Friday, 16 Oct 2015 | 2:30 AM ET
    Plenty of opportunities in China: Havas CEO

    Yannick Bolloré, chairman and chief executive of Havas, says China is transforming into a services-based economy which presents opportunities for advertising and media agencies like Havas.

  • Shedding its racy past, GoDaddy issues tech challenge Wednesday, 14 Oct 2015 | 11:18 PM ET
    Danica Patrick in a GoDaddy video ad

    GoDaddy has sought to turn around both its external image while also promoting gender diversity internally.

  • Is mobile making desktop obsolete for ads? Wednesday, 14 Oct 2015 | 2:40 PM ET
    Apple Iphone sales

    Study shows mobile ads are more expensive than desktop, reflecting the shift of more U.S. consumers using devices over PCs and laptops.