PARIS, Aug 27- Advertising agency Havas saw 5.5 percent growth in like-for-like sales in the second quarter driven by North America and Europe, outpacing larger rivals such as WPP and Publicis. "I remain confident in the long-term prospects for the global economy, and for Havas this year will continue to be a good one," Bollore said. Havas only has one contract, with...» Read More
Richard Dodgson, creative director at Timebased Events, says companies are seeing more opportunities and benefits for promoting brands at big sporting events.
Super Bowl broadcaster CBS said that companies are already paying $5 million for ad spots in next year's game.
Jeff Gordon has a 99 percent chance of advancing into the first round of NASCAR's playoffs, according to data by PitRho and CNBC.
Every big brand wants 30 seconds of fame at the Super Bowl and for the 50th season in 2016, advertisers are prepared to pay especially big bucks.
David Banks, RBC Capital Markets analyst, shares his outlook on the media sector as anxiety about cable cord-cutting leads to selling.
As presidential hopefuls aspire to win the approval of young voters, they’re turning to mobile video and virtual reality to get their message across.
Eric Eichmann, Criteo president & COO, discusses the key to unlocking advertising value for social media companies.
Growing concerns over consumer data privacy online are leading to the rise of more "dark social" apps and ad-blocking services.
July 31- Martin Sorrell's WPP and buyout firm Providence agreed on Friday to buy British marketing group Chime Communications for 374 million pounds in a bid to turn the smaller group into a global sports marketing agency. The offer from Providence and shareholder WPP includes an interim dividend of 2.53 pence per share. WPP, which owns about 20 percent of Chime,...
As brands try to connect with today's connected generation, they're turning to top digital video and social media influencers.
Ben Legg, Adknowledge CEO, discusses the keys to successful Internet advertising, as social media battles for ad dollars.
The online and social media fan convention allows brands to get in front of Gen Z and millennials with their marketing.
YouTube stars Smosh are part of a growing group of self-starters using their online influence to make money from digital advertising.
Cable companies must adapt to cord cutting or they'll watch their business slip away, Frontier Communications' Maggie Wilderotter says.
Sir Martin Sorrell, WPP CEO, shares his thoughts on the future of advertising as more ad dollars are spent in the digital space. Also Sorrell weighs in on Nikkei's acquisition of the Financial Times.
To promote “Paper Towns,” 20th Century Fox is relying on word of mouth online with the help of social media super users.
The old saying that “sex sells” has justified adding spice to advertising for decades. But a new study says sex and violence don't sell.
LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. Shares in DMGT fell 8.5 percent to a four-month low of 850.5 pence at 0718 GMT after it joined rivals Trinity Mirror and Johnston...
Advertiser Publicis cut its 2015 sales forecast, warning that tougher conditions in the UK may dampen the improvement seen in the first half.
LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. The market expects the Daily Mail& General Trust to report revenues between 1.82 billion pounds and 1.93 billion pounds and...