The holiday season is here so advertisers are trying new and different tactics to drive sales.» Read More
Brands think virtual reality is the next form of mass entertainment, and they want to be the go-to media companies for VR content.
Why Coca Cola's Santa can or Budweiser's Clydesdales are marketing home runs. NBC News reports.
What does IBM's Watson and weather have in common? Together they can create better informed digital advertising.
CNBC's Julia Boorstin reports on Facebook's latest video ad innovation.
Has the GOP debate got you down? Uber wants to deliver some well-timed reassurance: #UberKITTENS are back.
Lavazza dominates the Italian coffee market share. Can it beat Starbucks in the US by marketing itself as a premium brand?
Some companies are moving, and profiting, from efforts to prevent the Web browsing experience from being disrupted by advertisements.
Advertisers say letting the public say more than that they "like" a Facebook post is a good thing, even if it isn't positive.
SeeSaw’s director, Darryl Collis, talks about product placement in the latest James Bond movie, Spectre.
Oct 22- Alphabet Inc, known until recently as Google Inc, reported better-than-expected revenue and profit in the third quarter, boosted by strong advertising sales driven by YouTube and mobile search. The company said advertising revenue increased 13 percent to $16.78 billion in the three months ended Sept. 30, while the number of total paid clicks rose 23...
PARIS, Oct 21- Publicis' sales slowed markedly in the third quarter, hurt by weakness in the United States where customers delayed or cut marketing projects, forcing it to cut its annual organic growth target to 1 percent from 2.5 percent. The results are the latest setback for the world's third-biggest advertising agency by sales, which has been lagging...
Oct 21- In his second public appearance since being named Twitter Inc's permanent chief executive earlier this month, Jack Dorsey on Wednesday apologized to the developers who work with the social media company to create apps. "Somewhere along the line our relationship with the developers got a little complicated," Dorsey said at the company's annual...
YouTube is announcing an ad-free video subscription service. CNBC's Julia Boorstin reports the details.
As first-time car buyers move towards more digital media consumption, digital is taking a bite out of print and TV auto ads.
Yahoo reported earnings of 15 cents per share on $1.23 billion in revenue, with sales below the Street's lowest estimate.
Weight Watchers is counting on Oprah Winfrey to use her authenticity to help the brand shift from dieting to a healthy lifestyle company.
One of the creators of a report into Generation Z thinks advertisers will need new ideas as traditional demographics become irrelevant.
Yannick Bolloré, chairman and chief executive of Havas, says China is transforming into a services-based economy which presents opportunities for advertising and media agencies like Havas.
GoDaddy has sought to turn around both its external image while also promoting gender diversity internally.
Study shows mobile ads are more expensive than desktop, reflecting the shift of more U.S. consumers using devices over PCs and laptops.