The company's news and information business, which includes newspapers such as the Wall Street Journal and the Times in London, has been suffering from lower advertisements as readers prefer the quick and free news on websites and mobile apps. The business includes REA Group Ltd, a leading real estate advertising company in Australia, and Realtor.com in the...
PARIS, Feb 9- Publicis paid a hefty price for its acquisition of ad firm Sapient on Thursday, with a 1.4 billion-euro writedown on its Publicis.Sapient arm pushing the French group to an annual loss and underlining the challenge for its new chief executive. Thursday's total writedown of 1.44 billion euros casts a shadow over the legacy of departing CEO Maurice...
Advertisers aren't going to place their content on Twitter just because President Donald Trump uses the platform, Cramer says.
Advertisers are staying away from the platform, which they have designated as not "brand-safe," Richard Kramer says.
*Publicis hurt by charge, North America weakness. PARIS, Feb 9- A writedown of the value of its digital business drove Publicis to an annual loss and underlined the challenge facing the new chief executive who will take charge of the French advertising group in June. The world's third largest advertising company is preparing for change at the top when veteran...
Ela is a line of smart jewelry that notifies you when you get a text message or call.
The social network used to allow brands to select which "ethnic affinities" not to advertise to, which could be illegal in the U.S. in certain categories.
BuzzFeed says employees are asking the company to stop their relationship with the far-right publication.
Derek Thompson, "Hit Makers" author, discusses the science behind why some products are smash hits, while others fall flat.
Revenue, for the company which is one of the "big four" ad agencies, rose 2.1 percent to $4.24 billion, but missed analysts' average estimate of $4.26 billion, according to Thomson Reuters I/B/E/S. New York- based Omnicom, whose clients include Apple Inc, Procter& Gamble, McDonald's Corp and Adidas, said negative impact of foreign exchange rates reduced revenue in the...
Feb 7- Omnicom Group Inc, the No. 1 U.S. advertising company, reported a 2.1 percent rise in quarterly revenue due to heavy spending on ads by businesses in the United States. The company's net income rose to $348.7 million, or $1.47 per share, in the fourth quarter ended Dec. 31, from $328.3 million, or $1.35 per share, a year earlier. Revenue rose to $4.24 billion from $4.15...
AirBnB's highly buzzed about Super Bowl commercial, noted for its criticism of President Donald Trump's anti-immigration ban, was conceived and edited just a week before Super Bowl LI.
The company's three co-founders conceived and edited the ad in a week using existing footage from a previous campaign.
The tech company previewed its drone delivery during one of its three Super Bowl ads.
The drone shows were actually filmed earlier this week, as Intel confirmed to The Verge.
What many viewed as politically skewed Super Bowl ads were meant to connect with a set consumer base, Harris Diamond says.
It's every cell phone provider on Twitter for themselves, The Verge reports.
Whether intentional or not, the spots got political, fast, Vox reports.
Ryan Nanni, SB Nation video host, talks about the historic Super Bowl win by the New England Patriots.
Airbnb has taken its opposition of President Trump's immigration executive order to the Super Bowl, the NYT reports.