Media Advertising

More

  • Evolving AOL brand Tuesday, 2 Feb 2016 | 12:45 PM ET
    Evolving AOL brand & growing mobile ads

    CNBC's Julia Boorstin speaks to AOL Chairman and CEO Tim Armstrong, about his relationship with Verizon and the evolving AOL brand.

  • Why advertising has gotten less creative Tuesday, 2 Feb 2016 | 7:44 AM ET
    Why advertising has gotten less creative

    Seth Godin, Marketing expert and author, discusses how marketers are suffering from a failure of imagination.

  • How to do a Super Bowl ad without dropping $5M Monday, 1 Feb 2016 | 7:12 PM ET
    Visa Super Bowl 50 digital light show.

    A growing number of companies are taking advantage of the Super Bowl marketing blitz without committing the $5 million for a 30-second ad.

  • Digital ad growth soars Monday, 1 Feb 2016 | 7:40 AM ET
    Digital ad growth soars

    Sir Maritn Sorrell, WPP CEO, discusses the growth of digital ads as marketers go beyond traditional TV and radio advertising.

  • Supersize price for Super Bowl ads Monday, 1 Feb 2016 | 7:31 AM ET
    Supersize price for Super Bowl ads

    Marketers are spending more than ever to reach the biggest TV audience of the year, reports CNBC's Julia Boorstin.

  • Earnings will shine light on Google's moonshots Friday, 29 Jan 2016 | 3:46 PM ET
    Electronic screens post the price of Alphabet stock

    New accounting will spotlight the profitability Google's hallmark products — and the cost of its edgier projects.

  • Is a Super Bowl ad really worth the $5 million? Friday, 29 Jan 2016 | 2:26 PM ET
    Carolina Panthers quarterback Cam Newton and Denver Broncos quarterback Peyton Manning get set to square off before Super Bowl 50 as advertisers line up to pay big bucks for air time.

    Super Bowl ad campaigns can cost up to $30 million when all is said and done. Still, analysts say it is worth it for the live audience.

  • From bean counter to king of hyper-caffeine

    Michael Brown left an accounting career and opened a coffee shop in Saratoga Springs, NY. He gave his new career a much needed jolt by creating Death Wish Coffee known as the World’s strongest.

  • NY start-up wins Super Bowl commercial spot Friday, 29 Jan 2016 | 1:15 PM ET
    Death Wish Coffee Co.

    Death Wish Coffee, a start-up with only 11 employees, is expecting a jolt in business after getting a free ad during the Super Bowl.

  • Why SunTrust wanted to spend on a Super Bowl ad: CEO Friday, 29 Jan 2016 | 11:00 AM ET
    Why SunTrust wanted to spend on a Super Bowl ad: CEO

    SunTrust CEO William Rogers explains why he wanted to spend big money on a Super Bowl ad.

  • Small biz wins free Super Bowl ad spot Friday, 29 Jan 2016 | 6:42 AM ET
    Small biz wins free Super Bowl ad spot

    Bill Rancic, "The Apprentice" winner, and Mike Brown, Death Wish Coffee founder, discuss how they were able to snap up a free advertising spot at the world's biggest football game.

  • Watch this need-to-know-number for Facebook Thursday, 28 Jan 2016 | 4:49 PM ET
    Facebook CEO Mark Zuckerberg speaks during a press event at Facebook headquarters

    Hint: It's not active user growth.

  • Here's why US media likes China's digital market Thursday, 28 Jan 2016 | 2:28 PM ET
    Felix Poon in the Billboard Radio China studio

    Growing demand for advertising opportunities in China is opening the door for American media.

  • Jan 28- Facebook Inc's market value soared by $38 billion in morning trading on Thursday, vaulting the company ahead of Amazon.com Inc, after the social networking service's quarterly results blew away expectations on every key measure. Facebook's stock jumped more than 14 percent to $107.95 after the company reported a blockbuster quarter on Wednesday,...

  • How Facebook is like Google in 2006 Thursday, 28 Jan 2016 | 10:05 AM ET
    How Facebook is like Google in 2006

    RBC Capital Markets lead Internet analyst Mark Mahaney compares Facebook's growth rate with Google's ten years ago.

  • Men are getting way more body-conscious: Here’s why Thursday, 28 Jan 2016 | 9:30 AM ET
    Actor Ryan Gosling

    Men are turning from beauty and looks to health as new standards of beauty emerge and the advertising industry shows the ‘ideal’ body.

  • Facebook shares jump 12 pct as mobile ads win big Thursday, 28 Jan 2016 | 6:40 AM ET

    The jump in shares was set to add nearly $33 billion to Facebook's market value, putting the company on track to re-enter the $300 billion club. Piper Jaffray was the most bullish, raising its target to $170 from $155. The median target on the stock is $140, suggesting that Facebook could add $129 billion in market value over the next 12 months.

  • Ads are about to get way more personal thanks to AI Wednesday, 27 Jan 2016 | 5:57 AM ET

    The use of AI in advertising is set to grow, a top marketing chief told CNBC, as brands look at new ways to target consumers.

  • Why the ad industry is excited by AI Wednesday, 27 Jan 2016 | 5:00 AM ET
    Why the ad industry is excited by AI

    Keith Weed, CMO of Unilever, discusses the impact artificial intelligence will have on consumers and advertisers.

  • GoDaddy founder: Take risks for success Tuesday, 26 Jan 2016 | 9:44 AM ET
    GoDaddy founder: Take risks for success

    Bob Parsons says unconventional approaches, like GoDaddy's irreverent ads, are key to a company’s success