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Media Advertising


  • 1 year countdown to Rio Olympics Thursday, 6 Aug 2015 | 11:40 AM ET
    1 year countdown to Rio Olympics

    Richard Dodgson, creative director at Timebased Events, says companies are seeing more opportunities and benefits for promoting brands at big sporting events.

  • Super Bowl ads get even more expensive Thursday, 6 Aug 2015 | 11:00 AM ET
    Super Bowl ads get even more expensive

    Super Bowl broadcaster CBS said that companies are already paying $5 million for ad spots in next year's game.

  • Jeff Gordon's 99% chance of making the Chase Thursday, 6 Aug 2015 | 8:38 AM ET
    Jeff Gordon, driver of the #24 AARP Member Advantages Chevrolet, at the Pocono Raceway in Long Pond, Pennsylvania.

    Jeff Gordon has a 99 percent chance of advancing into the first round of NASCAR's playoffs, according to data by PitRho and CNBC.

  • $5M: The price for a 30-second Super Bowl spot Thursday, 6 Aug 2015 | 8:00 AM ET
    Super Bowl trophy (2014 win)

    Every big brand wants 30 seconds of fame at the Super Bowl and for the 50th season in 2016, advertisers are prepared to pay especially big bucks.

  • Will media meltdown continue? Thursday, 6 Aug 2015 | 7:22 AM ET
    Will media meltdown continue?

    David Banks, RBC Capital Markets analyst, shares his outlook on the media sector as anxiety about cable cord-cutting leads to selling.

  • How pols are targeting youth: Go 360 and Snapchat Wednesday, 5 Aug 2015 | 2:10 PM ET
    Democratic presidential candidate Senator Bernie Sanders (I-VT) speaks to guests at the Louisiana Rally with Bernie Sanders at Ponchartain Center on July 26, 2015 in Kenner, Louisiana.

    As presidential hopefuls aspire to win the approval of young voters, they’re turning to mobile video and virtual reality to get their message across.

  • Criteo's ad tech power play Wednesday, 5 Aug 2015 | 7:19 AM ET
    Criteo's ad tech power play

    Eric Eichmann, Criteo president & COO, discusses the key to unlocking advertising value for social media companies.

  • Firms offer 'dark social' to protect your privacy Friday, 31 Jul 2015 | 8:00 AM ET
    Man texting mobile phone

    Growing concerns over consumer data privacy online are leading to the rise of more "dark social" apps and ad-blocking services.

  • July 31- Martin Sorrell's WPP and buyout firm Providence agreed on Friday to buy British marketing group Chime Communications for 374 million pounds in a bid to turn the smaller group into a global sports marketing agency. The offer from Providence and shareholder WPP includes an interim dividend of 2.53 pence per share. WPP, which owns about 20 percent of Chime,...

  • Meet the hottest online product pitchers Wednesday, 29 Jul 2015 | 11:32 AM ET
    Toby Turner interacts with fans at VidCon in Anaheim, Calif., last week.

    As brands try to connect with today's connected generation, they're turning to top digital video and social media influencers.

  • Facebook 'ad' king among social peers Tuesday, 28 Jul 2015 | 7:18 AM ET
    Facebook 'ad' king among social peers

    Ben Legg, Adknowledge CEO, discusses the keys to successful Internet advertising, as social media battles for ad dollars.

  • VidCon: A place to mix, mingle and 'drive loyalty' Saturday, 25 Jul 2015 | 3:49 PM ET
    Attendees gather at Vidcon at the Anaheim Convention Center on June 27, 2014.

    The online and social media fan convention allows brands to get in front of Gen Z and millennials with their marketing.

  • Inside the business of being a YouTube star Friday, 24 Jul 2015 | 2:53 PM ET
    YouTube personalities Anthony Padilla, left, and Ian Hecox, better known as Smosh, attend the premiere of “Smosh: The Movie” in Westwood, Calif., July 22, 2015.

    YouTube stars Smosh are part of a growing group of self-starters using their online influence to make money from digital advertising.

  • This is the future of TV: Frontier Exec Friday, 24 Jul 2015 | 9:34 AM ET
    Maggie Wilderotter, Frontier Communications Executive Chairman.

    Cable companies must adapt to cord cutting or they'll watch their business slip away, Frontier Communications' Maggie Wilderotter says.

  • Advertising's digital challenge: Sir Martin Sorrell Friday, 24 Jul 2015 | 6:23 AM ET
    Advertising's digital challenge: Sir Martin Sorrell

    Sir Martin Sorrell, WPP CEO, shares his thoughts on the future of advertising as more ad dollars are spent in the digital space. Also Sorrell weighs in on Nikkei's acquisition of the Financial Times.

  • Summer movie word of mouth gets social media twist Thursday, 23 Jul 2015 | 12:54 PM ET
    Actress Cara Delevingne attends the 'Paper Towns' New York Premiere at AMC Loews Lincoln Square on July 21, 2015 in New York City.

    To promote “Paper Towns,” 20th Century Fox is relying on word of mouth online with the help of social media super users.

  • Do sex and violence sell? No, says psychologist Thursday, 23 Jul 2015 | 9:41 AM ET
    A man walks past an American Apparel store on June 19, 2014 in New York City. American Apparel's board has voted to remove the company's controversial CEO, Dov Charney.

    The old saying that “sex sells” has justified adding spice to advertising for decades. But a new study says sex and violence don't sell.

  • LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. Shares in DMGT fell 8.5 percent to a four-month low of 850.5 pence at 0718 GMT after it joined rivals Trinity Mirror and Johnston...

  • Publicis trims full-year sales outlook Thursday, 23 Jul 2015 | 2:32 AM ET

    Advertiser Publicis cut its 2015 sales forecast, warning that tougher conditions in the UK may dampen the improvement seen in the first half.

  • LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. The market expects the Daily Mail& General Trust to report revenues between 1.82 billion pounds and 1.93 billion pounds and...