The PGA Tour and its sponsors say that using millennial stars such as Jordan Spieth and social media marketing has helped grow youth interest.» Read More
CNBC's Julia Boorstin speaks to AOL Chairman and CEO Tim Armstrong, about his relationship with Verizon and the evolving AOL brand.
Seth Godin, Marketing expert and author, discusses how marketers are suffering from a failure of imagination.
A growing number of companies are taking advantage of the Super Bowl marketing blitz without committing the $5 million for a 30-second ad.
Sir Maritn Sorrell, WPP CEO, discusses the growth of digital ads as marketers go beyond traditional TV and radio advertising.
Marketers are spending more than ever to reach the biggest TV audience of the year, reports CNBC's Julia Boorstin.
New accounting will spotlight the profitability Google's hallmark products — and the cost of its edgier projects.
Super Bowl ad campaigns can cost up to $30 million when all is said and done. Still, analysts say it is worth it for the live audience.
Michael Brown left an accounting career and opened a coffee shop in Saratoga Springs, NY. He gave his new career a much needed jolt by creating Death Wish Coffee known as the World’s strongest.
Death Wish Coffee, a start-up with only 11 employees, is expecting a jolt in business after getting a free ad during the Super Bowl.
SunTrust CEO William Rogers explains why he wanted to spend big money on a Super Bowl ad.
Bill Rancic, "The Apprentice" winner, and Mike Brown, Death Wish Coffee founder, discuss how they were able to snap up a free advertising spot at the world's biggest football game.
Hint: It's not active user growth.
Growing demand for advertising opportunities in China is opening the door for American media.
Jan 28- Facebook Inc's market value soared by $38 billion in morning trading on Thursday, vaulting the company ahead of Amazon.com Inc, after the social networking service's quarterly results blew away expectations on every key measure. Facebook's stock jumped more than 14 percent to $107.95 after the company reported a blockbuster quarter on Wednesday,...
RBC Capital Markets lead Internet analyst Mark Mahaney compares Facebook's growth rate with Google's ten years ago.
Men are turning from beauty and looks to health as new standards of beauty emerge and the advertising industry shows the ‘ideal’ body.
The jump in shares was set to add nearly $33 billion to Facebook's market value, putting the company on track to re-enter the $300 billion club. Piper Jaffray was the most bullish, raising its target to $170 from $155. The median target on the stock is $140, suggesting that Facebook could add $129 billion in market value over the next 12 months.
The use of AI in advertising is set to grow, a top marketing chief told CNBC, as brands look at new ways to target consumers.
Keith Weed, CMO of Unilever, discusses the impact artificial intelligence will have on consumers and advertisers.
Bob Parsons says unconventional approaches, like GoDaddy's irreverent ads, are key to a company’s success