Oculus founder Palmer Luckey has funded a partisan group devoted to circulating Internet memes besmirching Clinton, the Daily Beast reported.
Facebook apologized for an error in the way it measured a metric of video viewership.
SAN FRANCISCO— Facebook is apologizing to advertisers for what it calls an error that overstated the average length of time users watched videos on the site. The measurement didn't affect how much Facebook charges to run video spots, but analysts say ad agencies may have used the Facebook estimates as a key metric when they plan campaigns and decide how much...
Social media livestreaming can be a perfect way to get a candidate's message out during the debate.
One analyst is sticking with his pessimisitic views on Twitter, saying a potential sale does not change his concerns about the company.
Charlie Crowe, chairman of C Squared, reports from Dmexco 2016 on how programmatic buying is transforming the advertising industry.
Jason Fairchild, co-founder of OpenX, explains to Charlie Crowe of C Squared at Dmexco 2016 how programmatic advertising is set to hit 55 percent of all digital spending this year.
TOKYO, Sept 23- Japan's top advertising agency, Dentsu Inc, admitted on Friday to overcharging its clients and falsifying the impact of its digital ads in inappropriate transactions involving more than 100 clients in Japan. Dentsu said it had so far found 633 suspicious transactions with 111 advertisers amounting to about 230 million yen.
Facebook hugely overestimated the average viewing time for video ads on the social media site for two years, the Wall Street Journal reported.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
The ecommerce giant will dethrone Baidu as the largest player in the country's digital ad space.
Sept 22- Facebook Inc's Instagram said on Thursday its advertising base more than doubled to exceed 500,000 in the last six months. Instagram, the popular picture-sharing app that uses Facebook's ad technology to target highly specific audiences, has gained traction as the preferred platform used by ad agencies for social media campaigns.
In the race for digital ad revenue in China, Baidu is facing steep challenges to its competitors.
The actor, joined by his five brothers, is launching William Murray Golf, a lifestyle and apparel brand that looks to shake up golf.
While more people are livestreaming, it still poses challenges for brands and media companies who can't tell what will draw an audience.
The social media giant announced five new measurement products for advertising partners on Wednesday.
What Hillary Clinton and Donald Trump can tell us about TV pilots… and why Friends seems “average.”
The Big Bang Theory, Friends, Cheers, Taxi, Will & Grace, Frasier… TV Legend Burrows has directed some of the best. Which is his favorite?