NEW YORK— AOL, now owned by Verizon, plans to buy mobile advertising company Millennial Media in a deal worth about $248 million. Millennial Media, based in Baltimore, runs a marketplace where publishers and marketers can buy ads or sell ad space on mobile websites, videos and apps. AOL is paying $1.75 for each share of Millennial Media, a 31 percent premium from its...» Read More
Google's top executives expressed hope that the Internet search leader will be able to form a potentially lucrative advertising partnership with Yahoo -- a deal that would lower the odds of Microsoft renewing its attempts to buy Yahoo.
I obviously don't see or hear about everything that is out there, so that's why I count on you readers to send me sports biz happenings that you think are of interest. Major props go to Brian Degan of the Bruins, who sent me this unbelievable sponsorship the Bruins did with Gillette. We've seen sponsorships on Zambonis before, but this is ingenious.
Rupert Murdoch's News Corp. said its quarterly net profit rose on higher advertising sales at the Fox TV network and Fox News Channel, as well as a one-time gain from its stock swap with Liberty Media.
Microsoft is gauging Facebook's interest in a possible acquisition after the software giant's failed takeover attempt of Yahoo, the Wall Street Journal reported Wednesday.
Shares in China's top e-commerce firm, Alibaba.com, erased early gains to fall 2 percent on Wednesday as concern over its premium customer growth and the impact of a slowing globaleconomy offset enthusiasm over its forecast-beating quarterly results.
When Kobe Bryant was accused of sexual assault almost five years ago, the pitchman in Bryant fell off the face of the earth. Coke, which was using him for Sprite, shelved his ads and replaced him with Lebron James when his contract expired. McDonald's didn't renew him, neither did Nutella and Spalding.
With Tiger Woods sitting out, Wachovia was facing the prospect of having a no-name champ win its golf tournament. But the suffering bank gave the average person a reason to care when they announced a national consumer promotion tied to the winner's score in the tournament.
Top Chinese e-commerce firm Alibaba.com more than doubled its first-quarter earnings, beating forecasts, on strong demand for online trade and improved profit margins due to successful cost management.
NBC Universal, a unit of General Electric, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.
Activist investors have been considering whether to mount a proxy fight to oust the Yahoo board because of frustration over the collapsed Microsoft deal, say people familiar with the situation.
Sponsoring Kentucky Derby winner Big Brown paid dividends for UPS. The package delivery company garnered $1.4 million worth of exposure from partnering up with the horse that was named after it, according to Joyce Julius & Associates, a sponsorship evaluation firm.
Tell me if this isn't the most ingeniously parasitical way to make a living: There are some guys who videotape themselves going around Hollywood digging through celebrity trash, and then they turn that trash into treasure on eBay.
While thumbing through “Parade” magazine yesterday, the fluffy publication that you find tucked inside some Sunday newspapers, I noticed an ad for Pfizer’s stop-smoking drug Chantix. It caught my eye because the company had stopped doing what’s called “branded” advertising for the pill earlier this year because of new safety concerns...
Yahoo's shares tumbled after Microsoft withdrew its $47.5 billion takeover offer, wiping out about $7.6 billion in market value and piling pressure on its leadership, especially CEO Jerry Wang.
Shares of Yahoo fell 22 percent in premarket trading as hopes for the once dominant search engine dimmed on the withdrawal of a $43.7 billion bid from Microsoft over the weekend.
Kentucky Derby winner Big Brown was purchased in 2007 by Paul Pompa Jr. in April 2007 for $190,000. Later in the year, Pompa sold 75 percent of the horse to Michael Iavarone and Richard Schiavo of International Equine Acquisitions Holdings for $2.5 million.
Now that Microsoft has withdrawn it's bid, the pressure is on Yahoo to prove it can revive its languishing stock price.
For now, it seems Microsoft CEO Steve Ballmer has kept his passionate side in check in choosing to walk away from ahostile Yahoo offer.
A flurry of last-minute talks between the heads of the companies preceded Microsoft's decision to end its bid for Yahoo.
A chronology of events leading to Microsoft's decision to abandon its offer for Web search and advertising competitor Yahoo: