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  • If there’s one guy who can benefit the most from of this Super Bowl, it’s Arizona Cardinals wide receiver Larry Fitzgerald. He’s emerging as the league’s best receiver, but only has three deals in Nike, EAS and Alltel.

  • A promotion from the Illinois Lottery says that if a Blackhawks player scored exactly at the 10:00 mark in the second period, a lucky fan would win $1 million - and that's just what happened last night.

  • There's a big difference between what is real and what is fake. What is real is the unbelievable water landing by US Airways pilot Chesley B. Sullenberger III and co-pilot Jeffrey Skiles that contributed to no lives lost in the crashing of Flight 1549 on Thursday. What is fake is US Airways' official sponsorship of the Super Bowl bound Arizona Cardinals.

  • If Kurt Warner leads the Arizona Cardinals to a Super Bowl XLIII victory, I'm pretty sure he's in the Pro Football Hall of Fame. But he would also permanently put his name on the "Most Wanted" list in Las Vegas, where bookmakers still don't have a handle on any team the quarterback leads.

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    Former Arizona Cardinals head coach Dennis Green was so sure that people would want to use his, "They Are Who We We Thought They Were", statement that he trademarked it. So now that the Cardinals have made it to Super Bowl XLIII, can Green cash in? Well, the question we're asking here at SportsBiz is, who are "they?"

  • We’re doing it for real now. Settling it once and for all. CNBC.com presents the search for the best “As Seen On TV” product of all time. Here is the 64-product bracket. Let the voting begin.

  • Today is your last day to vote for Best New Name for "Morgan Stanley Smith Barney" - AND - Who has the best teeth - America, the choice is yours.

  • kobe_bryant_japan_AP.jpg

    Los Angeles Lakers guard Kobe Bryant signed a multi-year, multi-million dollar deal with Chinese Web site Sina.com today. It gives Bryant his own site on the news portal, which will include a blog that Bryant will update multiple times a week.

  • Barack Obama

    I think it's safe to say that Barack Obama is breaking records for the most merchandise sold of a single person in the history of the world over the last two and half months. Now, we have your ultimate guide to "Obamabilia."

  • Andre Agassi

    Andre Agassi’s credentials are impressive - 8 grand slams, an Olympic gold medal and a permanent place in sports fashion and endorsement. But what you might not know that Andre Agassi will probably go down as an even better philanthropist.

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    The game-used memorabilia market is kind of old hat. Card companies have gone from dicing up jerseys to bats to hats and to even including dirt. But dinosaur bones? That's a new one to me.

  • Earlier this week, the National Football League Players Association was denied an appeal of a lawsuit brought about by retired NFL players, who claimed that the union failed to market their names and likenesses. We now have the list of how much the top 10 retired players were paid last year.

  • Partners of LeBron James had us thinking after we saw this commercial teasing forward to an announcement this Sunday and something tells me the announcement isn’t that he’s going to play for a certain team.

  • Our post about the "inaccuracy" of AT&T's BlackBerry bold spot generated a lot of comments but the best one might have come in yesterday from a reader who pointed us to a Sprint commercial that I've seen many times and didn't notice the mistake.

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    AshleyMadison.com which matches married people looking to have affairs, got plenty of press last month when they announced that they'd be placing this ad in the Super Bowl program.

  • People are starting to speculate that the Wilpons losing millions in the Bernie Madoff Scandal might be having a material impact on their offseason spending. But when asked whether balking at free agent pitcher Derek Lowe had anything to do with the Madoff losses, a team spokesman told CNBC on Tuesday night that it was "categorically unrelated."

  • The Big Three

    The auto show is under way in Detroit. But this year it's about far more than just having good-looking models and high mileage. The auto industry faces an even bigger battle with perception.

  • american_idol.jpg

    "American Idol" launches its eighth season Tuesday night and everyone's watching the ratings numbers to see how the aging giant holds up.

  • obama_card_box.jpg

    I just got two boxes of the Barack Obama Topps set. It's 90 cards, plus 18 stickers. No offense to our new leader, but the most coveted card in the set isn't of Obama. It's of his pooch.

  • fifa_logo.jpg

    Satyam Computer Services has been called by some "India's Enron" after its founder and chairman B. Ramalinga Raju admitted last week that he had been fudging numbers for years. Raju and his brother have been jailed and the company's CFO has been arrested.