Media Advertising

  • Sheesh, suggest for a moment that Microsoft might have a winning message to deliver and wow does that burn you guys up!

  • For the first time, Microsoft is aggressively going after Apple in a new advertising campaign that will try to undo the damage it suffered from Apple's "I'm a Mac/I'm a PC" ads, from which Microsoft is still trying to recover.

  • Want to see all three games of the Final Four? They can be had for less than $450. That's all three games, by the way.

  • manchester_AIG.jpg

    Yesterday, Reuters reported that the world’s most beloved soccer team Manchester United, whose jersey sponsor deal with AIG runs through 2010, had sent out a sponsorship proposal to the Indian conglomerate Tata Group.

  • darren_burger_1.jpg

    Just a couple minutes ago, I became the first person to eat the 5,000-calorie Fifth Third Burger spacer, which has pretty much been the talk of the nation this week.

  • Fifth Third Burger

    Since many news organizations have conveniently deleted our names from the story reporting, we here at CNBC are seeking to grab back the attention today when I become the first reporter to actually try the gastronomic catastrophe that will be served by the West Michigan Whitecaps this season.

  • Basketball

    The rise in prominence of the University of Memphis men's basketball team has meant more money in the bank for the school.

  • Over the past couple weeks, it has become very clear that not only will luxury boxes be sold on a fractional basis for season tickets, but also on an event basis. That's what is happening with the Final Four in Detroit, as corporations have decided to stay away from the clear suites in the sky this April at Ford Field.

  • Fifth Third Burger

    Suffice it to say that our story on the Fifth Third Burger, which we named our Minor League Concession Item Of The Year on Monday, got nationwide media coverage.

  • It has been 4 1/2 years since Curt Schilling's socks turned red with blood during the 2004 postseason.

  • Larry Eustachy

    Last month, University of Connecticut coach Jim Calhoun scoffed at a blogger's notion that, as the highest paid employee in the state, he should take a cut in salary.

  • We're only four days and 48 games into the tournament, but no one will win the $100 million bracket contest offered at that we talked about last week.

  • Fifth Third Burger

    For years, we've given the title of "Concession Item Of The Year" to the Gateway Grizzlies, whose executives seems to have a knack for coming up with the best idea year after year.

  • As of Friday, the average ticket on the secondary market at the NCAA men's regional sites cost $239 compared to $282 a year ago, according to StubHub. The average ticket to the Final Four games ($433 for the semis, $301 for the championship game) in Detroit? $426.

  • CBS

    Does the NCAA and CBS have to worry that the Federal Trade Commission is going to come after them for false advertising?

  • spend_rent_paydebt.jpg

    Every year around this time, we start talking about who the big winners are in the college basketball coaching ranks. What team made it to the Sweet 16 that wasn't supposed to?

  • This summer could be unlike any other we've seen in professional sports. If things don't turn around with the economy by then, and it's not looking particularly good, it's possible we'll see some teams engage in conversations with their respective leagues about either contracting the team or selling it off to the league.

  • sony_ericsson.jpg

    The opening rounds of the Sony Ericsson Open kick off next Thursday in Key Biscayne, Fla. It’s the largest tennis tournament outside the four slams.

  • Crons_ThatsMeArtFile-2.jpg

    It’s the ultimate underdog story. Upstart clothing company sees the one Division I basketball team that wears its product make it to the NCAA basketball Tournament.

  • jameson_bottle.jpg

    Irish whiskey has been one of the fastest growing spirits categories over the past few years, and its growth isn't just luck.