Charles Schumer is asking the Federal Trade Commission to investigate an advertising technique that uses mobile phone data to learn about people who pass by billboards. The company uses aggregated data from partners, including AT&T. Schumer, a New York Democrat, wants the FTC to investigate whether it is a deceptive trade practice because he says most people... » Read More
When AOL launched back in the 90s, its premise was the idea of a portal, through which subscribers would check their e-mail and filter their experience of the web. In 2006 AOL dumped its subscription service, shifting gears to an ad-supported model.
It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach and importance.
Yahoo and Google's advertising partnership announced in June is a big deal, in fact the promise that it would increase Yahoo revenues was one reason used in defending against Microsoft's proposed takeover.
If the rule of endorsements includes staying away from the cover of Madden to avoid the jinx, it should now include getting paid to dunk (or should I say lick?) an Oreo.
Phelps takes the No. 1 spot in endorsement rank this week in the company's first post-Olympics poll. He was previously ranked No. 1,111 by the company.
Cincinnati Bengals wide receiver Chad Johnson legally changed his name to Chad Ochocinco (note that it’s one word). But “Ochocinco” might not appear on his jersey for the rest of the year? Here’s the deal.
Last night, Serena Williams won the U.S. Open title with a victory over Jelena Jankovic. With that, most Americans will now forget about watching tennis for another three months. But when women's tennis comes back in 2009, WTA CEO Larry Scott is changing up a whole lot of things.
A few weeks ago, I detailed in a blog Microsoft's decision to use comedian Jerry Seinfeld as its new pitchman. I wrote then of the unusual choice of a professional complainer who hasn't done anything meaningful since his show Seinfeld went off the air a decade ago.
Today, we were live from Gillette Stadium in Foxborough, Mass., with Patriots owner Bob Kraft co-hosting the show. NFL commissioner Roger Goodell stopped by to talk about the state of the league.
This morning, his name started showing up on sports Web sites, including ESPN and Yahoo, as "Chad Ocho Cinco" and NFL commissioner Roger Goodell told me today that the league won't stand in his way.
This just came into my e-mail box from the folks at Grandstand Sports, a sports memorabilia company:
The interview went like I thought it would. I just talked to Dennis Green, former NFL coach, whose most famous line is now “We Are Who They Thought They Were.”
I thought I covered every angle of the blimp story yesterday, but I have one follow-up. I never really talked it from DirecTV’s perspective. Below is my interview with Josh Stern, the company’s director of advertising.
When the U.S. Open kicked off this year, I once again noticed the blimp hovering overhead on the television coverage. Except this time, it wasn't a familiar name like Goodyear or Fujifilm. This one had DirecTV branding on it.
Last week, when I was doing the morning show circuit with Michael Phelps, he was asked on camera if he was dating anyone. Phelps predictably said that was his personal business. I'm a big fan of Michael's and if I were managing his brand, I will tell him this: Go star hopping on the dating circuit and do your best to make sure everyone knows about it.
Mardy Fish will play Rafael Nadal in the quarterfinals of the U.S. Open Wednesday. On the surface, it's the story of the world's No. 1 against an American player whose having his greatest run at his hometown slam. But dig a little deeper and you'll find a more intriguing business story.
On Friday, I wrote about how I thought that elite college football players whose jerseys are being sold in school bookstores should get paid. Chris Olds of the Orlando Sentinel disagreed with me. So I wrote him to ask if he'd elaborate further -- and here's what he told me.
For years, the NCAA has turned a blind eye to the fact that its member institutions give the Nikes, Adidases and Under Armours of the world specific numbers that match up to their best players. Here's a list of the players who should be getting paid.
When your competition inks a great athlete to an endorsement contract, I’d suspect you wouldn’t go out of your way to talk about that said athlete. But, on his blog earlier this week, Bill Marriott, Chairman and CEO of Marriott International, couldn’t stop spouting about the Olympic performance of Michael Phelps, who is a Hilton spokesman.
Yesterday, I followed Michael Phelps around all day on his first full day on U.S. soil in New York City. I've done all-access pieces before, but I've never seen anything like this. Click to watch the exclusive CNBC.com video!