The PGA Tour and its sponsors say that using millennial stars such as Jordan Spieth and social media marketing has helped grow youth interest.» Read More
Chief Executive Steve Ballmer on Thursday defended Microsoft's need to make heavy investments in its Internet businesses but said the company was "done," for now, with pursuing Yahoo.
Microsoft will announce plans to expand its relationship with online social network Facebook to provide web search and search advertising, a source familiar with the matter said on Thursday.
According to a survey cited by Forbes, 60 percent of restaurants fail in three years. I have a feeling restaurants using an athlete's name fail even more than that. The bottom line, like anything, is that the name alone won't make a restaurant's success.
Facebook is introducing more tools to help the software applications fueling the online hangout's popularity and is promising to intensify its efforts to weed out programs that violate its rules for protecting users' privacy.
U.S. rapper and hip-hop mogul 50 Cent sued Taco Bell on Wednesday, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee.
With the advertising industry feeling the crunch of the economic downturn and with more demands for accountability, there's no question that digital advertising is where money is going.
The company holds to its 2008 outlook, despite a drop in second-quarter earnings. and says it is will continue to look at possible transactions, says CEO Jerry Yang.
TiVo, the Silicon Valley company that introduced millions to the joy of skipping television commercials, is trying to crack a decades-old media dream. It wants to turn the television remote control into a tool for buying the products being advertised and promoted on commercials and talk shows.
When Wall Street Journal reporter Matt Futterman wrote tonight that the William Morris Company will now be representing Alex Rodriguez, my reaction was one of disinterest.
The GreenJackets will make fun of the retired, maybe now un-retired, quarterback legend, by giving away flip flops in honor of the flip flopper. The first 100 fans through the gates for the team's August 4th game against the Savannah Sand Gnats will receive a pair of flip flops.
In recent days, three new commercials have come out. Nike's commercial is more of a passion play than a product play. The other two, Reebok and Under Armour are all about pushing product. Watch all three of the commercials and then vote on the bottom which one you like best.
Yahoo has reached a settlement with activist investor Carl Icahn to avoid a battle for control of the company.
The NBA Draft was three weeks ago and Derrick Rose and Michael Beasley still haven’t signed with a shoe company. In the summer league games, Rose wore both Nike and adidas. Beasley wore Jordans. But none of the brands have confirmed that either of them have signed.
Yahoo said on Thursday billionaire Carl Icahn's agenda presents a "significant risk" to the value of Yahoo stock, and that it would only sell itself to Microsoft under the right terms.
EBay gave a disappointing outlook that reflected caution about a U.S. economic slump and competitive threats to its online auction business, sending its shares down 7 percent.
There’s just one question to be answered from last night’s MLB All-Star Game. Did Fox make any extra money from the 15-inning game?
Time Warner discussions to merge or sell its AOL internet division with Microsoft or Yahoo have taken on new urgency ahead of Yahoo's Aug 1 shareholders meeting, a source familiar with the discussions told Reuters on Tuesday.1st paragraph of story should go here
Major League Baseball already has the most profitable league web site and, in January, their network will immediately become the most widely carried league-owned network. I spoke with Tim Brosnan, Baseball's executive vice president of business operations, about the network before tonight's All-Star Game.
Everyone knows Josh Hamilton's story by now. Top draft pick gets into a car accident, can't play baseball and turns to alcohol and cocaine. Now, he's in the midst of what could be called one of the greatest life comebacks of all time.
I just interviewed New York Yankees president Randy Levine and chief operating officer Lonn Trost. Despite the fact that the Yankees are the first team to draw four million fans for four consecutive seasons, Levine said they will still lose money this year.