Most people consider tequila to be a party drink. Upscale brands are using marketing to millenials to change perception.» Read More
Nike Golf spokesperson Beth Gast has told me that Tiger Woods will be wearing the same shirt design as he did yesterday for the 18-hole playoff today against Rocco Mediate. The shirt, which will get another four hours of product placement, is a TW Dri-FIT Drop Needle shirt, whose exact color is "Carmine," that sells for $70.
Microsoft sought on Friday to enlist support for its opposition to a new advertising collaboration deal between Google and Yahoo, two sources familiar with the matter told Reuters.
Microsoft is still open to negotiating with Yahoo after offering $1 billion in cash to buy its search business in a deal that would have delivered $1 billion in additional annual operating income to Yahoo.
It's more important here than during most tournaments because of the USGA's idea to pair Tiger and Phil together for the first two rounds. When I checked late yesterday at the merchandise tent here at Torrey Pines, they were almost sold out of the standard variety (costs $65) and the zoom lens ($80).
After Microsoft and Yahoo's drawn-out acquisition dance officially ended Thursday, Yahoo partnered with Google. Yahoo lost out on Microsoft's $47 billion dollar offer and instead made a more modest deal with the online ad behemoth.
Google announced a non-exclusive advertising services agreement with Yahoo, only hours after a decision by Microsoft to walk away from talks to acquire Yahoo.
Out of all the championships, I'd say both U.S. Opens (golf and tennis) are more reliant on logo design than any other championship. Why? Because the same players play in it every year.
I just interviewed Ultimate Fighting Championship President Dana White who talked to us about a variety of topics, including the unveiling of a line of fighter action figures. But many UFC fans tuned in to see if White was going to use our platform to make the big announcement he said told ESPN The Magazine's Ryan Hockensmith he would make.
Here are the video clips of my interviews on American companies licensing overseas. Be sure and check out my blog post on this as well.
So many entertainment and toy giants are looking to lend their names to manufacturers who want to sell their name overseas. According to Disney their licensing business will grow to $30 billion dollars in 2008.
A big surprise considering the economic downturn and the challenges and new competition network TV faces. The broadcast networks are bringing in about $9.2 billion for their primetime lineups, up slightly from last year, while analysts expected total sales to be flat to down.
So what would have happened if Big Brown won the Triple Crown on Saturday? A lot. I just spoke to Frank Vuono of 16W Marketing, who was handling all the licensing for the horse. The firm did a tremendous amount of work leading up to the event to secure almost every memorabilia category possible.
AND YOU THINK YOU'RE HAVING A BAD DAY AT THE OFFICE: Here are two videos of one office worker who apparently can't take it anymore. Something sets him off, and he starts throwing things. The videos are making the rounds on the Internet, igniting debate over whether they're authentic, or just well-crafted put-ons. They look pretty real to me. (Note: Content may be considered mature. Viewer discretion advised.)
I asked CEO Lee Scott where the tipping point in terms of changing consumer behavior. His answer was an interesting one. Scott said it was undeniable that Wal-Mart's core customers were the first ones impacted by the spike in gasoline prices and they bought less.
if I'm controlling sports marketing at Federal Express, their chief rival, I would have been more than giddy on Saturday. I would have had an ad ready for today's USA Today marking the end of the run.
While I was at the Garden in Boston, I saw a man putting up new nets. The "Net Changer" told me they now change the nets every game. So while he was changing a net, I wandered over to the scraps and saw that it was made by a company called Gared Sports.
Multiple sources have told CNBC that Mayo is "99 percent sure" he is going with Leon Rose, the CAA agent who represents LeBron James. In an interesting twist, Mayo is also close to signing LRMR for marketing, the firm that also represents James, run by his long-time friend Maverick Carter.
We'll start with some NBA collectibles news. Adidas is making a special Kevin Garnett NBA Finals edition of his shoes. It's available to the public--sort of. In a super limited edition play, Adidas is making eight shoes per game played and the shoe, should you be able to get your hands on a pair, cost $1,017.
I just interviewed MLB.com CEO Bob Bowman about their loss in the fantasy baseball case, as the Supreme Court let stand the appeals court opinion that players names when tied to statistics are not subject to copyright law.
Days after the Lake County Captains (the Class-A affiliate of the Cleveland Indians) announced they were giving away a funeral prize package worth $6,000 complete with a basic casket and a vault in August, the Grand Prairie AirHogs have joined the fray.