Earlier today, I sat down with Casey Wasserman, CEO of the Wasserman Media Group, to discuss the state of sports marketing.
A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.
With the U.S. government agreeing today to boost its stake in Citigroup to as much as 36 percent, the pressure to undo the bank's 20-year, $400 million naming rights deal with the New York Mets could be growing.
Never has a sports star returned from major surgery with so few doubters. After an eight-month absence, Tiger Woods was a heavy 4-to-1 favorite to win the WGC-Accenture Match Play Championship.
CNBC has learned that despite the fact that Pontiac is the official car of the NCAA and the final games are being played in the city of GM's headquarters, the car company is not inviting anyone to watch the action from the luxury suites at The Palace at Auburn Hills.
Given the Northern Trust situation and the subsequent pullback from tournament sponsors Morgan Stanley and Wachovia, we thought it would be a good time to check in with Ty Votaw, executive vice president of the PGA Tour.
Don't expect to see any Morgan Stanley executives or clients at the PGA Tour event they sponsor in June. If they show up at The Memorial Tournament presented by Morgan Stanley, they'll be paying their own way.
Since Tiger Woods last played, the stock of some of his sponsors have plummeted along with the rest of the market. But the biggest loss we've seen doesn't have to do with one of Tiger's sponsors. It's actually the main sponsor of his caddie Steve Williams.
Fresh off his objection of Northern Trust's spending this past weekend, Rebecca Jarvis and I interviewed House Financial Services Chairman Barney Frank to talk about how companies that have taken bailout money should advertise.
With Tiger Woods returning to the course for the first time since he won the U.S. Open in June, the folks at Nike are gearing up, literally.
Executives with Wachovia and Buick better start scaling back now because this much is now clear: If you or your parent company are receiving federal funds as part of the bailout, having big bashes and spending big money at sporting events is no longer acceptable.
Olympic swimmer Michael Phelps will make his first big public appearance today at a "Get Motivated!" seminar in Sacramento, but.....
float: left;display: inline; font-size:11px; font-face:Arial; border: 1px solid #CCC; line-height:12px; margin-right: 15px; width:100px;/CNBC/Sections/News_And_Analysis/_Blogs/Guest_Blog/__COVER/salzman_100x100.jpg110010000truehttp://msnbcmedia.msn.comfalse1Pfalsefalse left/CNBC/Components/Images/spacer.gif1107500lefttruehttp://icnbc.msnbc.msn.comfalsePfalsefalse Marian Salzman Chief Marketing Officer atPorter NovelliAs the world has become embarrassed by its own behavior, Dubai has clearly become a scapegoat of sorts. But the emirate is much more than testament to an era of inflated egos and cheap credit.
St. Patrick's Day has turned into a huge merchandising opportunity for both Major League Baseball and the NBA. And while you can get gear of any NBA team in that famous green to celebrate the holiday on March 17, there are some baseball teams that aren't exactly participating.
While surfing auction sites last night I stumbled across a pretty unique item - a ball signed by New York Yankees great Mickey Mantle, but instead of the normal inscription like "536 HR's," Mickey drops the "F-Bomb."
Ken Griffey Jr. is returning to the Seattle Mariners in 2009 for $2 million. But there will $2.5 million in incentives on the line as well. One of the most interesting incentives Griffey can earn is based on the Mariners attendance.
I spent much of the weekend watching the NFL Combine on the NFL Network. When you know who the players are, it’s actually pretty compelling television. Why? Because, for some people, fortunes are made or lost here.
A little more than an hour ago, FoxSports.com's Ken Rosenthal broke the story that New York Yankees outfielder Johnny Damon said he couldn't pay his bills because he had money invested with Stanford Financial.
We recently noted that Sports Illustrated "airbrushed" Danica Patrick's tattoo, removing it from the small of her back for pictures in their recent Swimsuit Issue. This afternoon, a spokesperson for the magazine responded.