Most people consider tequila to be a party drink. Upscale brands are using marketing to millenials to change perception.» Read More
I have never experienced what I did on Saturday Night at the Prudential Center in Newark, New Jersey. That's because there's never really been a character in the history of sports like Kimbo Slice. He's the first athlete who rose to prominence from Internet videos--that have been downloaded more than 2 million times each--and has cashed in on his cult following this soon.
You can get a steady diet of all things ASCO (American Society of Clinical Oncology) on CNBC and here at CNBC.com, so I'm gonna blog about something totally different. Well, it does have to do with cancer prevention. Specifically, staving off cervical cancer and/or the sexually transmitted disease known as HPV, which is the leading cause of cervical cancer.
Spending on online advertising leapt 40 percent in Europe last year to 11 billion euros ($17 billion), the Interactive Advertising Bureau (IAB) Europe said on Monday, as the Internet attracts ad budgets away from print.
Ana Ivanovic hasn't won a grand slam event since I anointed her the new "Ana" of tennis last June. But now that she's No. 2 in the world and is charging through the French Open--she's through to the fourth round after her victory today--it's time to mention her again.
U.S. antitrust regulators have given billionaire investor Carl Icahn the go-ahead to purchase large blocks of Yahoo stock, the Federal Trade Commission said on Friday.
First, in the front section, Pfizer is launching a new offensive (or maybe it's defensive?) campaign on the embattled anti-smoking drug Chantix. In a full-page message signed by the company's Chief Medical Officer, Pfizer says, among other things that it's "committed to patient safety (and) furthering our knowledge of Chantix."
The running shoe market is going to be the brand's biggest test yet and even though Under Armour does have issues that have kept them cold on the street--namely a 96 percent U.S. Business and too much inventory in the winter.
Comcast 's digital unit is on target to turn profitable this year as revenues from search and advertising partnerships with Google and Yahoo exceed expectations, senior executives said.
Yahoo Chief Executive Jerry Yang said on Wednesday that a potential deal with Microsoft has tremendous power, but that the software giant appears no longer interested in a full merger.
Microsoft's attempts to strike a deal with Yahoo is an "accelerator" of its online strategy, but not the sole answer to advancing its Internet vision, the company's top software executive said on Wednesday.
Amazon.com's electronic book reader, the Kindle, is still in its investment phase, the Internet retailer's chief executive told CNBC on Wednesday.
Now, as you may have heard, the company is being sued in several states by customers who claim LifeLock's ads are misleading. In fact, the lawyer behind the lawsuits, David Paris, says a background check of Davis’ Social Security number revealed 20 cases where fraudulent driver's license numbers were issued, proving LifeLock does not protect identities.
While they didn't mention the name "Larry Craig," the Idaho senator who resigned from the Senate after his arrest and guilty plea in a sex sting in an airport in the Minneapolis Airport last summer, everyone knew the toe-tapper was meant to be him.
After stopping a BBQ this weekend to watch it again--thanks Amanda Schlosser!--I'm calling these spots the most successful sports ad campaign going right now. How do I know? Just look at YouTube. There's millions of hits on the Kobe jumps.
Over the weekend, after a first round French Open loss to Serena Williams, it was revealed that tennis player Ashley Harkleroad had posed for the upcoming August edition of Playboy. My first feeling? Sadness. No, I’m serious. To me, Playboy seems to signal the end of a marketing career for an athlete.
The strategy: grow Wal-Mart’s stores by narrowing their focus. While some communities have resisted Wal-Mart’s entry, the retailer reached out to the Dearborn community to see what products would be appropriate and well-received on their shelves.
I called Yankees president Randy Levine who would only say this: "Baseball is aware that this is a sensitive situation and we are having discussions with them." I honestly can't fault the people at State Farm or MLB on this one. While it now seems obvious, it certainly wasn't obvious to me at the time.
Executives from across Europe's technology, media and telecoms sector fear Internet search and advertising giant Google may steal their business, they told a Reuters summit this week.
Park Avenue Plastic Surgeon Stephen Greenberg is announcing the Hampton's Plastic House in which for a half a million dollars, a lucky consumer can get a summer mansion in Hampton's with a season full of lipo, new boobs and hundreds of thousands of dollars worth of treatments including...
The first comes from Cory Duke, an executive at Champion Air, who took offense to my tone in yesterday's blog about the NBA teams flying their charter: "While I understand the need to propagate the "doom-and-gloom" scenario to the public, there should also be a responsibility on your part to propagate it within reason and certainly within the boundaries of fact."