AdWeek Executive Editor James Cooper and Event Solutions Chief Marketing Officer Mike Jackson talk about advertisements aired during the Super Bowl.» Read More
Advertising revenue from YouTube is likely to total about $200 million this year and thus fall short of parent company Google's expectations, The Wall Street Journal said on Tuesday, citing two sources familiar with the matter.
Federer’s swooshes accounted for 13 minutes and 3 seconds worth of time and Nadal’s swooshes were seen for 22 minutes and 20 seconds, Wright said. That’s not to mention the ridiculous exposure that Nike got on the cover of all the major papers and on broadcasts other than the NBC broadcast of the match.
The red apple supposedly from the fourth round sold for $36,000, but the buyer told us he typed in that number as a joke. Then there was a second apple (green)--this one perhaps the more important core, as this could have been the apple core that Tiger said helped him through his playoff victory over Rocco Mediate.
A potential deal between Yahoo and Time Warner's AOL division is unlikely before Yahoo's annual meeting on Aug. 1, a person familiar with the negotiations said Monday.
Google is under fire from a handful of parents who work at the company's Silicon Valley offices for price hikes in the cost of on-site day-care services, the New York Times reported Saturday.
1st paragraph of story should go here
The “Back to the Future” movie franchise, which produced three movies from 1985 to 1990, generated an impressive $935 million in gross box office receipts. Nike will be releasing their new Hyperdunk in a teal version to make it look like the “Air McFlys.” Shoe collector shop Undefeated in Santa Monica will get first dibs as they’ll sell less than 100 pairs today.
But it's an interesting dilemma. Given the cost of things, at what point should sponsors, or ticket holders for that matter, be able to get some compensation for a lesser expectation? At what point does is the subject to change line after the asterisk just not acceptable?
Because of television commitments, the playoff game has to played on Saturday, July 5th. Realizing they were in a tough spot, the team management brainstormed and came up with the idea to give away tickets to the exact area where their star player comes from.
Advertisers are trying to capture the spirit of outrage in campaigns that reflect and capitalize on the angry mood of the American consumer, the New York Times reports.
O.J. Mayo’s marketing agent Maverick Carter, CEO of LRMR Marketing, confirmed this morning that Mayo has signed a four-year deal with Nike.
After his second round loss to Marat Safin, Novak Djokovic was asked--in his post-match press conference--about his change in brand of shoes, which we've been monitoring very closely.
On Monday, I wrote about how the shoe money has dried up for this year's crop of NBA Draft picks. So much so, I'm hearing, that we might not see a single player ink a deal worth more than $2 million annually.
Just a day after I revealed that Novak Djokovic was wearing Nike shoes despite having a contract with Adidas, the third-ranked player in the world (still wearing Nikes) lost in three straight sets in the second round today to Marat Safin, now the 75th ranked player in the world.
Shares of Yahoo jumped on a report that Microsoft is back in talks to buy the company, though sources have told CNBC that no deal is in the offing.
WPP Group, the world's second-largest advertising company, said on Tuesday like-for-like revenues rose by 4.5 percent in the first five months of the year.
If someone said they’d pay you thousands and thousands of dollars to wear a shoe, how bad would a shoe have to be for you not to wear it? I’m asking that of Novak Djokovic today.
Google was named Monday in a trade secrets lawsuit alleging that the company's business software unit copied a tiny start-up's tool for moving customers off of Microsoft software onto Google's.
One week until the SAG contract expires, and a deal appears highly unlikely. This as the Screen Actors Guild celebrates 75 years of butting heads with the studios. But Tom Hanks is among those actors telling SAG to butt out of another union’s contract offer...
It's the Monday before the NBA Draft and not one top draft pick has signed with a shoe company. It’s partly due to the fact that there’s just not one standout slam-dunk, marketable player in Derrick Rose, Michael Beasley or O.J. Mayo. But it’s also due to several other factors that can’t be ignored...