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  • Air Jordan 2009

    Michael Jordan was in New York City today to unveil his latest sneaker called the Air Jordan 2009. We talked about him being the most popular athlete on the planet, Brand Jordan and the new shoe.

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    Last month I got a lot of email after pondering what it might take to get me to buy an American car. I suggested that Detroit needed to come up with some sort of marketing campaign to convince me it's the cool, hip, right thing to do.

  • Tonight is the Chick-Fil-A Bowl. I'm sure it will be a good one between Georgia Tech and the LSU Tigers. But the reason I'm writing about this is because, in a world where so many sponsorships don't make sense, this one is probably among the best I've ever seen. Here are five things the sports marketing world can learn from Chick-Fil-A's sponsorship of this bowl game.

  • Tomorrow afternoon will be the one day of the year I will be watching hockey as the Chicago Blackhawks and the Detroit Red Wings play outside at Wrigley Field. The Bridgestone Winter Classic is the talk of the town and hockey outdoors has actually managed to get some big-time buzz. This morning, I spoke with NHL commissioner Gary Bettman about the game.

  • New York Yankees

    Superagent Scott Boras has made waves again this offseason as the agent of Mark Teixeira. He's also still negotiating for Derek Lowe and Manny Ramirez, among others. This morning on "Squawk Box," I sat down with Boras for a wide-ranging interview.

  • Every once in a while, I like to pose a question to my readers. Today, we're doing a little choose-your-own-adventure with the New York Jets, who fired their head coach Eric Mangini this morning, after the team failed to make the playoffs following yesterday's loss.

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    The New York Times recapps some of the high and low points in advertising in 2009.

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    In August, Arkansas businessman John Rogers bought one of the famous Honus Wagner cards for $1.62 million. It was only months ago and the economy certainly hasn't made things better. So we were confused when Rogers put it up for sale on eBay...

  • Detroit Lions

    We all know the New England Patriots would have been plenty marketable if they had beaten the New York Giants in the Super Bowl and became the first team since the 1972 Miami Dolphins to go undefeated. But how about the Detroit Lions, who on Sunday could become the first team to go 0-for-season since the 1976 Tampa Bay Buccaneers?

  • FedEx

    FedEx will not run a Super Bowl ad for the first time in 12 years, according to a posting on the company Web site Monday.

  • Gatorade

    When you are a leader in a certain sector and a competitor is coming after you, what do you do? You're supposed to just continue being who you were before the No. 2 was breathing down your neck.

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    At a Modell’s I visited this morning, they had a special that advertised NFL replica jerseys– regularly $79.99– at $29.99 and $39.99. It was on select jerseys, but the special was supposed to be on Fridays and Saturdays. It, of course, was a Thursday.

  • Matt Ryan

    As the debate heats up for the league's Most Valuable Player, I'm going to give you my take on the award. By that I mean, what player is worth the most to his team?

  • Nike

    Yesterday, Kobe Bryant and Nike unveiled the Zoom Kobe 4 Cut, a low-top basketball shoe that will hit Foot Locker shelves in February. We talked to the Los Angeles Lakers about the launch and about the idea of shunning the high-top.

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    Lighter is the theme again. Though you're going to remember the Zoom Kobe Cut, also endorsed by Bryant, because it's a low top.

  • Ripken Family

    Thanks to Billy Ripken for telling his story and everyone who wrote in after seeing our obscenity bat story yesterday. There's one part of the story, which I inadvertently left out.

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    A major Yahoo shareholder, Ivory Investment Management, plans to push Yahoo to forge a search deal with Microsoft.

  • Billy Ripken Card

    Today, the Billy Ripken 1989 Fleer card sells for about $5. The 1989 Fleer card of his Hall of Fame brother still sells for less. For nearly 20 years, Billy Ripken hasn't told the whole story. That is, until he revealed to me how it all went down:

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    On Saturday night, Oscar De La Hoya and Manny Pacquiao will fight in Las Vegas. And the biggest story line going is the HBO Pay-Per-View price. At $54.95, Bob Raissman of the Daily News has dubbed it "Boxing's (Last) Price Gouge."

  • Former AOL Chief Executive Jonathan Miller is trying to raise capital for Velocity Interactive Group, an investment firm focused on digital media where he is a partner, and not for buying Yahoo Inc, the New York Post reported.