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    Pepsi's latest challenge: Taking on the task of distributing Rockstar energy drinks. Looks like competition in the category is about to get a boost of adrenaline.

  • Charles Barkley

    Charles Barkley, in an interview with his TNT colleague Ernie Johnson on NBA.com, had the best apology we've seen in recent weeks.

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    Earlier today, the New York Post reported that IMG "quietly agreed to steer clients looking for investment advice to Stanford Financial Group, potentially exposing them to millions of dollars in losses resulting from the financial firm's alleged fraud.

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    A-Rod's reflection about his youth and having not gone to college presents a potentially unique opportunity for Alex from both a personal growth and public relations standpoint. My advice to Alex…go to college, says Kathy Connors, a veteran sports and entertainment publicity consultant.

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    CNBC has learned that golfer Vijay Singh, who just a month ago signed a big sponsorship deal with troubled firm Stanford Financial, will continue to endorse the company for the foreseeable future.

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    The NFL Combine starts today in Indianapolis. It's where players, who are best at the skills tests, can see their NFL draft stock rise.

  • The sports world is reeling today after the SEC accused Robert Allen Stanford of the Stanford Financial Group of massive fraud.

  • Alex Rodriguez

    A-Rod had to face the music, so we give him no credit for doing this in front of the media. We have to appreciate his honesty when he basically said he wasn't sure if he'd say anything had it not been for the Sports Illustrated report.

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    We were reading one of our favorite sites this morning and found out that Sports Illustrated allegedly took the liberty to take the tattoo off the back of Danica Patrick in its Swimsuit Issue.

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    This is a live blog on how Alex Rodriguez is handling questions from reporters in Tampa at New York Yankees Spring Training.

  • Alex Rodriguez

    Beginning at 1:30 p.m. ET we'll have constant updates and your reaction to Alex Rodriguez as he goes before the media in Tampa at New York Yankees Spring Training.

  • nascar_fans_AP.jpg

    With 48 laps, or 120 miles to go, in the sport's biggest race, NASCAR officials decided to call off the Daytona 500 on Sunday and declare Matt Kenseth the winner.

  • Citigroup

    In our unscientific poll on Feb. 4, 61 percent of “SportsBiz” readers said they didn’t think the agreement was a good use of marketing dollars. Well, we just got our hands on a scientific poll —the Seton Hall Sports Poll conducted by The Sharkey Institute.

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    Go down the Daytona 500 starting lineup for this weekend and you'll see only two brands are the primary sponsor for more than one car: Red Bull and Window World.

  • We're shocked this didn't get any coverage, but CNBC's Trader Talk blogger Bob Pisani confirmed the rumors floating around today — that the Sports Illustrated models rang the closing bell at the New York Stock Exchange a bit too early yesterday.

  • Geico

    When the NBA needed something to spice up its All-Star Saturday night — as the Slam Dunk Contest (since 1984) and the three-point contest (since 1986) got stale — they unveiled the Skills Challenge in 2003.

  • It takes real intelligence and discipline to succinctly express something worthwhile. Brevity is not only the soul of wit, it’s the key to communicating something memorable that really sticks.

  • Email graphic reported to have been sent to NCAA coaches.

    The NCAA is in crisis recovery mode today after it is trying to make up for what appears to have been an unnecessary shot taken at one of its biggest sponsors.

  • Playing Guitar Hero

    There has been plenty written about the "Guitar Hero Curse," since the latest ad features both Alex Rodriguez and Michael Phelps in it. But how about the company that makes the game?

  • Ana Ivanovic

    As you might know, I am a big fan of tennis player Ana Ivanovic. That means any time we come across some new photos or ads, I'm going to post them.