Media Advertising

  • six sports logos

    Forty years ago, Major League Baseball's logo was designed by a man named Jerry Dior. In honor of the logo's anniversary, we're matching it up against the logos of the other leagues and letting you decide what's best.

  • Adobe's headquarters in San Jose, California.

    Adobe, which is best known for its Photoshop, Flash, and Acrobat software, is looking in an entirely new direction with its $1.8 billion acquisition of web analytics company Omniture.

  • Yankee Tickets

    The New York Yankees know the recession happened. CNBC has exclusively obtained the 2010 ticket price list that the Yankees will send out to its season ticket holders in the coming days and prices for more than 80 percent of the stadium will remain the same.

  • Kim Clijsters, of Belgium

    Kim Clijsters picked up a significant bonus from her shoe and clothing sponsor Fila for winning the US Open. And while companies usually insure these bonuses, sources tell CNBC that Fila did not. That means the incentive money paid to Clijsters, said to be in the $300,000 range, will come out the company’s coffers.

  • lock_laptop.jpg

    Exploiting weaknesses in online ad systems is an increasingly common approach for computer criminals around the globe who hope to make a quick buck from the audiences of the sites they attack.

  • Fantasy Football the musical

    If you think you’ve seen everything on fantasy football, we’re here to tell you that you haven’t. That’s because you haven’t seen "Fantasy Football, The Musical?" We’re not kidding. It’s the brain child of David Ingber, who works at a company called Knewton by day, but combines his love of music and comedy by night.

  • Fifth Third Burger

    In March, we told the world about the Michigan WhiteCaps' Fifth-Third Burger and named it our Minor League Concession Item of the Year. Every news outlet picked up the story about the 5,000-calorie gut buster. I followed up by becoming the first to try it.

  • Twitter

    Silicon Valley's watching Twitter to see whether and how it turns its popularity into profits. The social media site's new terms of service have everything to do with the goal of improving the service and starting a revenue stream.

  • Dan Brown - Davinci Code

    It's been six years since Dan Brown's "Da Vinci Code" debuted, which has since sold more than 40 million copies, and now he's trying to break records and wow booksellers yet again.

  • Stock and options trading turned bullish on Focus Media yesterday as investors bet that the Chinese company will rally by this fall.

  • Jeter Jersey

    Forgive me if I'm naive, but I never heard about the Derek Jeter Yankees hit record until a couple weeks ago. Now his passing of Lou Gehrig as the Yankees All-Time Hit Leader is being celebrated everywhere I look. First at Modell's, where Jeter commemorative hit T's have been flying off the shelves.

  • Close up of someone typing on a laptop.

    The dream of quitting the day job and making a living from blog revenue has proved to be far-fetched for most bloggers. But a few entrepreneurs have found success in blog networks.

  • When I was growing up, the best store in all of New York City was a place called “Think Big!” I bought a big baseball bat, a big baseball, and for some strange reason, a big “While You Were Out” pad. I assume the store went out of business because, after a while the novelty wore off, and–to be honest–these items were hardly cheap.

  • Jay Leno

    Today NBC launches Jay Leno's new hour-long primetime show at 10 pm as part of a plan for the network to bring down costs and take a different approach to its primetime lineup.

  • At long last 3-D is finally rolling out to more theaters, which means great news for movie theater chains and studios who, with the technology, can charge more for tickets and pack theaters.

  • Kimbo Slice

    Kevin Ferguson, also known as Kimbo Slice, is one of the most marketable athletes in recent history. The name and the look is part of the lore. Then throw in the crazy street fights that lifted him off YouTube and into arenas across the country.

  • Ball Chip - captures how the ball moves.

    Measured training programs have become a nice cottage industry for the youth sports business. We’ve been impressed with SPARQ, which Nike aligned with, and the skill tests that they’ve done across the country in a variety of sports. Under Armour has done similar combines, well aware of the great branding opportunity that comes with grassroots training complete with athlete scoring.

  • Air Jordan

    There’s been much talk about the first billion dollar athlete. Tiger Woods is supposedly on track to reach $1 billion next year, though his agent Mark Steinberg told us he doesn’t keep an official tally anywhere. And many mention LeBron James as the guy who is most likely to follow Woods.

  • Disney

    There's no better illustration of the degree of Disney fan obsession, than an arena filled with thousands of them, screaming like the Beatles had reunited when CEO Bob Iger takes the stage.

  • Triple-Dow-Girls-Low.jpg

    If an iPhone app is good or crazy, it’s going to get a lot of attention and certainly draw some downloads. While it’s probably not cool to have the medicinal marijuana locator app on your iPhone, the new iPhone app from Puma has all the ingredients of scoring plenty of viral buzz.