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  • Michael Phelps.

    With everyone buzzing on the business of Michael Phelps, I had to invite Phelps' agent Peter Carlisle of Octagon on "Squawk Box" again this morning to talk about his client.

  • As people debate whether Michael Phelps will be a lasting icon, one company says its data shows that Phelps' legacy is bigger than the legacy of New York Yankees shortstop Derek Jeter.

  • phelps.jpg

    Today, at a news conference announcing that Michael Phelps would be in London for the closing ceremony -- with a Visa handoff event to the 2012 games -- I had a chance to catch up with the swimming superstar.

  • Walter Dix

    We've focused on names like Lopez Lomong, Tyson Gay and Bernard Lagat. But Monday night, Walter Dix still has the opportunity to be the only member of the U.S. track and field team to pick up three medals. I sat down with his agent, Kimberly N. Holland of Icon Management, this morning.

  • Despite the disappointment of one of their biggest endorsers, Nike will salute hurt Chinese hurdler Liu Xiang tomorrow -- instead of hoping that he'll disappear.

  • Liu Xiang

    I couldn't believe it: Chinese hurdler Liu Xiang, who became this vast country's biggest sports star, walked off the track this morning in Beijing in pain -- giving up his chance to defend his 110-meter hurdles gold he won in Athens four years ago.

  • wiki.jpg

    We're all familiar with Wikipedia, the Internet's biggest free encyclopedia. It's an ubiquitous online phenom, so much so that the term 'wiki-ed' has become part of our vernacular. In an interview with CNBC, founder Jimmy Wales says why Wiki is a commercially viable service.

  • Brett Favre

    Brett Favre can sure sell a jersey. Since he un-retired, his Jets jersey is the league's best seller and his Packers jersey, believe it or not, is right behind.

  • nike_addidas.jpg

    In my 10 years of reporting on the business of sports, I have never heard of this happening. Company A announces itself as the market leader in a certain category or country. Company B then refutes the fact.

  • In this interview with Cramer, CEO Eric Schmidt tells us what it takes. Plus, his thoughts on the power of the internet, the future of online search and his company's limitless growth opportunities.

  • The interview with Google's CEO kept going even though the show was over. Find out what he had to say about taking market share overseas, improving advertising and pitching a marketing plan to Procter & Gamble.

  • The company CEO gives Cramer the answers he's looking for during this extended interview from Wednesday's Mad Money at the Half.

  • Nastia Liukin

    Today, I interviewed Evan Morgenstein, agent of Nastia Liukin, Jason Lezak and Dara Torres and talked to him about the business of the Olympics.

  • Anheuser Busch

    If there were any questions as to whether Michael Phelps would ever get hurt from a marketability standpoint from his DUI in Nov, 2004, they were put to rest this morning by Tony Ponturo, Anheuser-Busch's vice president of sports marketing.

  • china_olympics_120.jpg

    Outfitting Michael Phelps' swimsuit and goggles for the Olympian's all-time gold record-setting performance Wednesday morning in Beijing was supposed to be another coup for Speedo.

  • Speedo

    "Squawk Box" co-anchor Carl Quintanila and I interviewed Warnaco president and CEO Joseph Gromek today on the show. Gromek had some very interesting things to say, including the fact that he hoped that the company was going to sell $5.5 million worth of those Speedo LZR Racer swimsuits.

  • Endorsement deals are for star athletes, not for your average every day people. Well, Dick and Rick Hoyt aren't breaking any records in any marathon, but they just got a deal with shoe company Spira.

  • amazon_logo2.jpg

    Citigroup said on Monday that Amazon.com's Kindle electronic book reader appears to be selling much better than expected and could double a previous estimate for units sold this year, sending shares in the online retailer up 9 percent.

  • CEOs from McDonalds, Adidas and WPP Group looking to boost sales from the long-awaited Beijing Olympic games, talked about their various strategies to expand brand image, their views on the economy, and more on CNBC.

  • Google Headquarters

    Search engine giant Google has taken small steps toward creating and distributing its own cntent, and media companies worry it might become a competitor, the New York Times reports.