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  • NBC Says Olympic Ad Sales Are "Golden" Monday, 7 Apr 2008 | 2:50 PM ET
    2008 Olympics Beijing

    Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer. NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."

  • NHL Using Online "Net" To Get More Fans Monday, 7 Apr 2008 | 1:04 PM ET
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    On Wednesday the National Hockey League Playoffs start, just as the league launches a new online digital network. The new seven-channel digital network on its web site makes it easy to flip channels (just like on TV) to navigate an unprecedented amount of hockey-related content.

  • nba_refs.jpg

    Derrick Rose might not have been happy when he heard that he would be forced to pick a college for a year as part of being the second class to endure the NBA's new 19-year-old draft rule. But we here at CNBC SportsBiz have calculated that Derrick Rose will be gratified to know that his one year at the University of Memphis was probably worth at least $10 Million...

  • K-Swiss: Whether Anna Or Alona, They had Me Looking Friday, 4 Apr 2008 | 1:26 PM ET
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    I admit it. K-Swiss got me to stop for the longest period of time I've ever stopped in a tennis magazine. For the first five seconds, I was starring at that stomach. For the second five seconds, I was starring at the rest of her body.

  • lululemon_logo_new.jpg

    When you're stressed, do you hit the bar or hit the gym? Do you drink whiskey or wheatgrass? Lululemon Athletica's incoming CEO Christine Day says that one strategic advantage of the high-priced yoga wear line is that during an economic downturn, people choose things to relieve that stress--like working out.

  • Putz Soul Patch Night, Woods Pitches Chevron And More Thursday, 3 Apr 2008 | 12:48 PM ET
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    Seattle Mariners closer J.J. Putz was put on the 15-day disabled list yesterday after an MRI reveal an inflammation in the cartilage around his ribs. Why does this blog care? Because we were concerned it would ruin one of the best Major League promotions of the year!

  • Carmelo Anthony Confirms: BDA Sports "Terminated" Wednesday, 2 Apr 2008 | 4:38 PM ET
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    It was only a week ago that I was reading an ESPN.com article by an old friend and colleague, ESPN.com's Ric Bucher entitled "BDA helps Anthony continue prosperous relationship with Nike."

  • Readers Respond: Northrop, Jaguar & TEFC (?) Tuesday, 1 Apr 2008 | 6:48 PM ET
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    Readers weigh in on Northrop Grumman, a Jaguar "flame" and... what's a TEFC?? ... Mark M. (who has a Northrop email address), responded to my blog on Northrop Grumman's analyst call. I pointed out the timeline of funding over the next few years will reach $10 billion, saying "That's a lot of money." He disagrees...

  • Powerade Flava23

    LeBron James' stint with Coca-Cola can best be described as moderately interesting. Five and half years ago, the brand signed the high school phenom and number one draft pick to a six-year deal and assigned him to its Sprite and Powerade brands

  • Woody Allen v. Dov Charney Monday, 31 Mar 2008 | 6:05 PM ET
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    American Apparel's t-shirts and clothing better continue selling like hotcakes... because the legal bills at this retailer/manufacturer must be astronomical. Now, filmmaker and iconic NY curmudgeon Woody Allen has filed a $10 million lawsuit against American Apparel...

  • Under Armour

    Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.

  • Axl Rose: Can He Be A Real "Pepper" Too? Friday, 28 Mar 2008 | 4:37 PM ET
    Axel Rose

    The best marketing is the kind that provides a company huge bang for no buck at all. Tell everyone you'll give your product away for free if something impossible happens--like the Giants winning the Super Bowl--and then sit back confidently that you'll never have to pay up.

  • Sports Biz Notebook: Beasley, Under Armour, NBA Jerseys Thursday, 27 Mar 2008 | 8:40 AM ET

    Kansas State head basketball coach Frank Martin says he's pretty sure his freshman Michael Beasley is turning pro, speculating that he's worth about $100 million in salary and endorsement money.

  • NBA 10 year Jersey Sales List-Guess Who's Number One! Wednesday, 26 Mar 2008 | 11:14 AM ET

    So the NBA has given us the mother of all jersey sales lists. In honor of them celebrating the upcoming 10-year anniversary of their store in New York City, they have released their top 10 best selling jerseys.

  • Perez Hilton: The "Queen" Of Blogging Big Tuesday, 25 Mar 2008 | 12:48 PM ET
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    When it comes to the big business of celebrity gossip, a Hilton is cashing in, and I'm not talking Paris. I'm talking PEREZ, the self-dubbed 'Queen of Media.' Born Mario Lavandeira, Hilton named his persona after the ultimate celebrity who's famous for simply being famous, and created one of THE most successful celebrity gossip blogs.

  • Ford: Will Anyone Buy One Let Alone "Drive One"? Tuesday, 25 Mar 2008 | 10:12 AM ET
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    The clock is ticking at Ford. By the end of 2009, the company has targeted that it will be back in the black. That's less than 2 years away and with the economy slowing down, you might be looking at that deadline and wondering if Ford is going to make it.

  • Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.

  • benihana_addidas_shoe.jpg

    The saddest thing about NBA star Gilbert Arenas hurting his knee this year, at least to me, was that this was the year he was going to show the world he was a marketing star. You see, Gilbert Arenas--more than any other star in the sports world--is the perfect combination of talent and marketing savvy and the dude just gets it.

  • March Madness Biz Notes Friday, 21 Mar 2008 | 9:03 AM ET
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    CBSSports.com is allowing fans to create their own highlight clip set to the song "One Shining Moment," which will play for the 22nd straight year at the end of this year's tournament. Last night, I caught up with "One Shining Moment" composer David Barrett who licensed the rights to CBSSports.com for the highlight clips this year.

  • Four years ago, I was going through the uniform rosters of all the NCAA Tournament teams and I found “Sports Belle” next to then No. 1 seed St. Joseph’s. I had never heard of this company. So I called them up. And found out the team that had just finished a perfect regular season was paying to wear the jerseys and shorts from this small manufacturer out of Knoxville, Tenn.