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  • New York Yankees

    New York Yankees president Randy Levine was on “Squawk Box” this morning with former mayor Rudy Giuliani guest hosting to discuss the business of the team.

  • viacom_logo.jpg

    It was a tough quarter for Viacom, which struggled the economy, namely the weak ad market and lower video game sales of its "Rock Band" game. Plus, Sumner Redstone's media giant had fewer movie releases and tough comps with last year.

  • Jack Nicklaus was on CNBC today to talk about his new branding alliance with designer David Chu and Howard Milstein. During the interview, Nicklaus was asked about his golf course design company, which manages 341 courses.

  • Marcin Gortat

    The odds of Marcin Gortat wearing Reebok shoes next year have seriously decreased. That’s because Reebok won’t be providing the Orlando Magic backup center with free shoes anymore.

  • The drug companies help pay my salary. Not directly, of course (although I bet there are conspiracy theorists out there who are probably convinced they do), but they undoubtedly contribute a sizeable amount of advertising dollars to the company I work for.

  • FINA

    Following the success of the full body Speedo LZR racer over the past couple years, the swimsuit business dramatically changed. Some companies, either not willing to spend money to keep up with the newest slick versions or not confident that they could generate enough sales at high price points to make the endeavor worth it, left the business.

  • Stocks' fluctuation shows that investors can't decide. But the Mad Money host said that he knows. Plus, get calls on tech, housing, advertising and more.

  • CNBC's Darren Rovell and supermodel, Brooklyn Decker.

    On Wednesday, we asked you to provide a caption to this picture of me and Sports Illustrated swimsuit model Brooklyn Decker. We received over 100 submissions. Check out the picture and the top three submissions under it.

  • Twitter

    Twitter is the talk of the Fortune Brainstorm conference. Everyone agrees it's a hot, powerful, popular new tool. But there's zero consensus about its profit potential.

  • Ben Roethlisberger

    Minutes after Ben Roethlisberger called the sexual assault allegations against him “false and vicious,” and that he would fight the civil suit, those watching on ESPN might have seen a commercial starring the Pittsburgh Steelers quarterback.

  • Over the next week, over 700 items from the old Yankee Stadium will be sold in a three separate auctions by Steiner Sports. There are tons of items featured from the dugout bat holder to a sign that boasts of the Yankees' 26 world championships.

  • Wheaties box

    Eight months ago, I wrote this about a rumored, high-powered Wheaties that was in the planning stages...General Mills spokesman Shelly Dvorak told me at the time that the rumors were "not accurate." But today...

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    While Technology is the topic of the Fortune Brainstorm TECH conference in Pasadena, Ca, where I'm reporting from today, media companies are front and center here.

  • Lance Armstrong

    Lance Armstrong will be back to the Tour De France in 2010 and moments ago, it was announced that he’ll be back with a new primary sponsor in RadioShack to form a new team.

  • Last week, the New York Islanders radio announcers Chris King and Steve Mears were told that they would not be back for the upcoming season. New voices? Nope. They were being replaced by Howie Rose and Bill Jaffe, the television announcers.

  • CNBC's Darren Rovell and supermodel, Brooklyn Decker.

    I'm a big fan of Sports Illustrated Swimsuit models. They're good-looking, they're smart and they're real - at least as far as I can tell.

  • Hollywood

    The booming box office is deceiving — movie studios are topping the $1 billion mark earlier this year than in years past and movies like Harry Potter continue to break opening-weekend records. But behind all those upbeat numbers, the industry is struggling.

  • Following up on Sam Keller’s videogame lawsuit against the NCAA and Electronic Arts is former UCLA basketball player Ed O’Bannon, who filed a class action antitrust lawsuit yesterday against the NCAA and the Collegiate Licensing Company.

  • LeBron James

    There aren't many off the court stories that got as much buzz as the LeBron James Dunk Tape story.

  • Tom Watson

    I read an article in the Dallas Morning News today about the folks at Adams Golf and how they were hoping to capitalize on Tom Watson’s performance in the British Open. Watson has been an endorser for a decade and happened to be using Adams’ clubs and wearing a hat with their logo as he made his unlikely run at the British Open this past weekend.