If a company is going to put an ad in a magazine these days, it better catch the reader's eye quickly. Well, congratulations to the folks at Mount Sinai, who got me to stop while paging through the New York Times Magazine yesterday.
Two weeks ago, we heard Nike was going to roll out these puppets of Kobe and LeBron for playoff ads. Thanks to the folks at First Cuts, we were pointed to the ad.
Late last week, the Social Security Administration revealed the top 1000 baby names in the United States for 2008. And not surprisingly, people continued to name their kids after pop culture icons, including athletes.
There has been plenty of talk about per game costs of some of the best seats in the new Yankee Stadium, but how much will an actual seat from the old stadium cost?
Dale Earnhardt Jr. wouldn't exactly recognize Victory Lane if he drove right into it. Over the last 110 races, Earnhardt Jr. has won only twice.
In a matter of weeks, They sold nearly 5,000 seats in a section in left field that has been traditionally hard to sell by naming it after their most popular player, but the Los Angeles Dodgers did the obvious on Thursday evening and declared Mannywood dead.
It was just a couple weeks ago that the Los Angeles Dodgers announced a "Mannywood" section at Dodger Stadium.....But what happens now. Now that Ramirez has tested positive for performance-enhancing drugs and can't come back on the field until July 3 due to a 50-game suspension?
Endorsement deals have been falling off the face of the earth, but a woman golfer, who hasn't made a single cut in the four LPGA tournaments she has played in this year, recently picked up a pretty big deal. Her name is Anna Rawson.
Sam Keller might have not been the college quarterback that many thought that he would be, but he soon might make a name for himself as the guy that took down the NCAA.
This morning, I was at the Wall Street Journal's conference on the future of sports. After the panel, which included the four commissioners of the major sports, I interviewed Gary Bettman and David Stern.
The ownership group of the Phoenix Coyotes said it filed for bankruptcy protection on Tuesday afternoon.
Prices of Alex Rodriguez collectibles might be plummeting, but that's not stopping one memorabilia dealer who claims to have the largest collection of the New York Yankees third baseman's game-used items.
Cleveland Cavaliers guard LeBron James is expected to wear a special version of his Nike Zoom LeBron VI shoes tonight in celebration of his MVP award.
The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.
Today, the folks at Coca-Cola announced that its Sprite brand would launch the first-ever slam dunk showdown. The contest will look for the best amateur dunker across America. The competition will culminate at the NBA All-Star Game in Dallas, where four finalists will compete for the crown, and the company says that LeBron James will help choose the champion.
Tony Ponturo, the former vice president of global sports and entertainment marketing at Anheuser-Busch, announced today that his newly formed Ponturo Management Company will make a minority investment in sports marketing firm Leverage Agency that will make Ponturo the chairman of Leverage.
LeBron James and Dwight Howard have many endorsement deals, but both are currently free agents as far as national car deals go.
The story of Kentucky Derby winner Mine That Bird is pretty amazing. The horse’s trek from New Mexico, owners from Roswell and the jockey Calvin Borel, who only two years removed from a Kentucky Derby win couldn’t find a high-profile ride.
If Kyle Busch wants to win every race, he should tell his primary sponsor Mars Snackfood to allow him to drive an orange Combos car every time.
Danica Patrick unveiled her new No. 7 race car today, which is sponsored by Boost Mobile and Motorola. We chatted with the 27-year-old Patrick, touching on her sponsors, swimsuit covers and Twitter.