Digital production companies heading to TV for bigger ad budgets and larger audiences. And, networks want them.» Read More
The auto world may increasingly be steering itself towards doing business on the web, but at Ford, it's time to see if TV can still help shape the brand and image of a company. This week, Ford starts rolling out its "Drive One" marketing campaign, with TV spots hitting the airwaves. Ford execs are laying out the campaign for dealers at meeting in Las Vegas...
I am here in San Francisco, the only U.S. Olympic torch stop, wondering, is this one of the last times we will see the flame until Beijing? Will the International Olympic Committee buckle to one of the most disruptive protests in the history of the Olympic Games by canceling the worldwide torch relay?
Is online retail the only avenue of real growth in this sector? Keep in mind that this part of the market still only represents 7 percent of overall sales. But online retail is bigger than ever. Internet sales are benefitting from the same headwinds that that are hurting sales at brick and mortars.
We're reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Tomorrow on Squawk Box we will bring you an exclusive one on one sitdown with Los Angeles Lakers guard Kobe Bryant on the new Hyperdunk shoe, which Bryant will wear at the Olympics.
Online advertising spending looks set to overtake spending on television in the UK by the end of 2009, according to a recent report.
We've been reporting all day from Nike's Olympic Innovation Summit in Beaverton, Oregon. Check out our rundown of their most interesting shoes and check out our interview with Charlie Denson.
Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer. NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."
On Wednesday the National Hockey League Playoffs start, just as the league launches a new online digital network. The new seven-channel digital network on its web site makes it easy to flip channels (just like on TV) to navigate an unprecedented amount of hockey-related content.
Derrick Rose might not have been happy when he heard that he would be forced to pick a college for a year as part of being the second class to endure the NBA's new 19-year-old draft rule. But we here at CNBC SportsBiz have calculated that Derrick Rose will be gratified to know that his one year at the University of Memphis was probably worth at least $10 Million...
I admit it. K-Swiss got me to stop for the longest period of time I've ever stopped in a tennis magazine. For the first five seconds, I was starring at that stomach. For the second five seconds, I was starring at the rest of her body.
When you're stressed, do you hit the bar or hit the gym? Do you drink whiskey or wheatgrass? Lululemon Athletica's incoming CEO Christine Day says that one strategic advantage of the high-priced yoga wear line is that during an economic downturn, people choose things to relieve that stress--like working out.
Seattle Mariners closer J.J. Putz was put on the 15-day disabled list yesterday after an MRI reveal an inflammation in the cartilage around his ribs. Why does this blog care? Because we were concerned it would ruin one of the best Major League promotions of the year!
It was only a week ago that I was reading an ESPN.com article by an old friend and colleague, ESPN.com's Ric Bucher entitled "BDA helps Anthony continue prosperous relationship with Nike."
Readers weigh in on Northrop Grumman, a Jaguar "flame" and... what's a TEFC?? ... Mark M. (who has a Northrop email address), responded to my blog on Northrop Grumman's analyst call. I pointed out the timeline of funding over the next few years will reach $10 billion, saying "That's a lot of money." He disagrees...
LeBron James' stint with Coca-Cola can best be described as moderately interesting. Five and half years ago, the brand signed the high school phenom and number one draft pick to a six-year deal and assigned him to its Sprite and Powerade brands
American Apparel's t-shirts and clothing better continue selling like hotcakes... because the legal bills at this retailer/manufacturer must be astronomical. Now, filmmaker and iconic NY curmudgeon Woody Allen has filed a $10 million lawsuit against American Apparel...
Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.
The best marketing is the kind that provides a company huge bang for no buck at all. Tell everyone you'll give your product away for free if something impossible happens--like the Giants winning the Super Bowl--and then sit back confidently that you'll never have to pay up.
Kansas State head basketball coach Frank Martin says he's pretty sure his freshman Michael Beasley is turning pro, speculating that he's worth about $100 million in salary and endorsement money.
So the NBA has given us the mother of all jersey sales lists. In honor of them celebrating the upcoming 10-year anniversary of their store in New York City, they have released their top 10 best selling jerseys.