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    Alex Rodriguez isn't sponsored by the nutritional supplement store, but GNC made its way into his interview three times in his interview with ESPN's Peter Gammons yesterday.

  • Michael Phelps inhales from a bong

    The first poll taken in the wake of the Michael Phelps photo, reveals that the Olympic swimmer's image definitely took a hit.

  • Alex Rodriguez

    After Alex Rodriguez' ESPN interview aired tonight, in which he admitted to using performance-enhancing drugs, the slugger's most valuable endorser, Nike issued this comment.

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    Those tuning into the Grammys may have caught a glimpse of a television milestone, and it didn’t happen on stage at the music awards show. Absolut vodka debuted a new ad, marking the first time a spirits brand aired a commercial during the Grammys. More importantly, it was also a first for spirits advertising in prime time in several CBS markets. 

  • Michael Phelps inhales from a bong

    It has been a while and we still don't have the name of the person who photographed and sold (if it was even the same person) the picture of Michael Phelps to British tabloid "News of the World."

  • New York Yankees slugger Alex Rodriguez admitted to ESPN this afternoon that he used performance-enhancing drugs from 2001 to 2003 while playing with the Texas Rangers. Rodriguez apologized, saying he was "young, stupid and naive."

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    On Wednesday, the Sports Illustrated Swimsuit issue hits newstands and the folks at SI have graciously given us permission to run some of their best covers for the purpose of asking you, which one is your favorite?

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    A week after Kellogg's chose to make a statement on Michael Phelps even though its deal with the swimmer was set to expire in days, the company is probably facing more heat than it expected.

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    Over the past couple days, we've seen a lot of ticket price announcements from NFL teams to college football teams to NBA franchises. So what have teams done? Here's a list of recent ticket announcements.

  • Alex Rodriguez

    The question was posed to me over the weekend. Who loses financially if Alex Rodriguez did indeed take performance-enhancing drugs in 2003, as reported? Is it Rodriguez? Of course not. He'll likely leave baseball as the richest player ever.

  • One day after Kellogg's decided it would not attempt to renew its deal with Michael Phelps, which expires at the end of the month, Subway has decided to keep the most decorated Olympian on their roster.

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    With 25 days left in their contract, the folks at Kellogg's decided to make a statement to the media that they wouldn't be renewing Michael Phelps. This statement didn't say anything about the fact that they likely wouldn't have renewed him anyway.

  • Phil Knight

    Phil Knight one of the college athletic world's biggest donors (University of Oregon) talks about the state of college sports in this economy.

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    Earthlink's PeoplePC is slashing prices to sway cost-conscious consumers to switch over to its dial-up service.

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    Olympic swimmer Michael Phelps won't be doing another deal with Kellogg's after the company said yesterday they weren't going to renew their deal with him. But, don't worry, it appears like Phelps' mother Debbie is unscathed at this time.

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    So minutes after Kellogg's says they won't renew Michael Phelps' contract -- which likely wasn't going to renewed even sans bong photo -- USA Swimming suspends Phelps for three months.

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    Kellogg's will not renew Michael Phelps' endorsement deal when the Olympic swimmer's contract with the company expires at the end of the month, an inside source confirmed to CNBC.

  • I was just told that the gloves that MVP Santonio Holmes supposedly wore during Super Bowl XLIII are up for auction.

  • Michael Phelps

    The latest on Michael Phelps has him contemplating whether he wants to swim in the 2012 Olympics, which was previously a given.

  • The New York Mets are all over the Madoff client list document released last night. But the only New York Mets player on the list is Tim Teufel, who is linked to four accounts on the list.