Media Advertising

  • Mike Crabtree

    In two years of playing college football, Texas Tech wide receiver Michael Crabtree pulled down 231 catches, amassed 3,127 and had 41 touchdowns.

  • 3_dollars.jpg

    A measly $81.5 million was wagered in Nevada on Super Bowl XLIII, according to the State's Gaming Control Board.

  • superbowl_09_1.jpg

    After the Super Bowl, we caught up agent Joel Segal, who represents Super Bowl MVP Santonio Holmes.

  • New York Yankees

    Today is a big day in the Yankee world. Today is the day when "The Yankee Years," Joe Torre's book co-written by Sports Illustrated's Tom Verducci hit the shelves. As luck would have it, I had a chance to talk to Yankees shortstop and captain Derek Jeter and ask him what he thought about the book, even though he hasn't read the tome yet.

  • Disney

    Walt Disney shares fell steeply in late trading as the company reported a profit that was lower than last year and badly missed analysts' expectations.

  • Michael Phelps

    I think it's wait-and-see for Michael Phelps' sponsors, but you'll hear a lot about these morality clauses that are in endorsement contracts that allow a company to get out if their endorser messes up.

  • Michael Phelps

    As South Carolina authorities consider whether or not they will press charges in regards to Michael Phelps and his bong smoking photo, Visa, who has activated its partnership with Phelps more than any other sponsor has issued this statement.

  • James Harrison

    The amazing comeback tandem of Ben Roethlisberger and Santonio Holmes might have taken Steelers linebacker James Harrison out of the MVP running and a trip to Disney World, but that doesn't mean he isn't poised to cash in.

  • Doritos Commercial

    Since the Super Bowl turned into the ad game, advertisers have become obsessed with scoring big on USA Today's Ad Meter. It is, after all, considered the gold standard of all advertising metrics.

  • superbowl_ads_09.jpg

    In recent months, Americans have been disappointed and appalled by Wall Street, banks, the big-budget film “Australia,” investment counselors, Detroit, the governors of at least two states, hedge fund managers and even the geese at La Guardia, which used to know better than to interfere with those metal birds they fly among.

  • Michael Phelps inhales from a bong

    We are a world that likes to build people up and then is ready to tear them down. When athletes are torn down because of a mistake in their personal life, we only forget thanks to their sporting excellence.

  • chantix_ad4.jpg

    Pfizer is quitting the ad agency that tried to tell smokers it's their time to quit.

  • The Business of the Super Bowl

    Every year, the folks at America's Milk Processors do an ad with the Super Bowl stars and put it in USA Today . It's normally a good bit, with the players sporting those now familiar milk mustaches. But this year's ad clearly doesn't work.

  • The Business of the Super Bowl

    Not all Super Bowl marketers are spending millions to produce sleek commercials some are working with consumers, so they spread the word for them.

  • I've picked my favorite Super Bowl ads, here's your chance to vote for the best commercial.

  • MC Hammer and Ed McMahon

    We think the site that can cash in most is Cash4Gold.com, which announced today that they will have a national spot featuring Ed McMahon and MC Hammer, who have obviously had their share of financial problems.

  • Sports Biz with Darren Rovell -- On the Ground Coverage of the Super Bowl

    The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.

  • NBA

    Yesterday, I wrote a piece about the NBA's exclusive trading card deal with Italian company Panini. Given the fact that the Panini name seemed to come out of nowhere, I thought it would be good to talk to the league to find out what drove this deal.

  • ny_times_logo_new.jpg

    The New York Times Co.'s net income fell 48 percent to $27.6 million in the fourth quarter, suffering from declining ad sales. The company's ad revenue fell 18 percent, and this quarter it wasn't just print ads that suffered.

  • Despite the downturn in advertising — some experts expect overall ad spending to drop nine percent this year — the biggest ad event of the year is thriving.