Advertisers are looking for multicultural shows to reach mainstream and minority audiences, which are growing in purchasing power.» Read More
As reported here first on Sunday night, Wasserman Media Group will represent potential number one NBA draft pick Derrick Rose.
Cash your stimulus check at Sears and the company will give you a bonus gift card worth 10 percent of that check. What's the catch? You have to cash your entire check and trade it in for a giftcard that has to be redeemed at a Sears, Kmart or a Land's End sometime between May 14 and July 19th.
So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.
If you don’t watch “American Idol,” move on. The other 30 million of you—let’s dish. Here are my thoughts on last night’s show. Email me yours and I’ll post them. The audience is still booing the departure of Michael Johns, or maybe they're still booing Ryan for cruelly leaving the Aussie hanging a few moments last week.
So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.
New industry data out Tuesday showed Yahoo may have started gaining share in the Web search ad market against Google even as Google's share of search audience inched up.
What does the rising price of aluminum have to do with art? Plenty, if you're artist John Kuzich. The San Francisco artist is hoping to get free cans of AriZona Green Tea for a piece of artwork he'd like to make. But Kuzich is more than an artist, he's an entrepreneur!
In the cross training war between Nike and Under Armour, I gave the early edge to Nike. Why? Well, I liked Nike's commercial a little bit better and I thought that Under Armour's decision to run their spot during the Super Bowl was the wrong one.
Cheryl Miller was before her time. Rebecca Lobo was too tall. Lisa Leslie was missing that flash. To date, no professional women's basketball player has been able to be a marketable icon: a true commercial star with an identifiable logo on a pair of shoes and a player who does something more than sell a bunch of college and WNBA jerseys.
Two informed sources told me on Sunday night that University of Memphis guard Derrick Rose is about to name his agent. And somehow it's not going to be Leon (no relation) Rose.
Yahoo's board is meeting by conference call Friday afternoon and the big topic of course, is Microsoft's $42.2 billion dollar bid. The clock is ticking. Microsoft's Steve Ballmer threatened to stage a proxy fight to get the acquisition if the board doesn't take the bid, which it rejected as too low.
I'm here in Augusta, Georgia for the Masters and for those of you who haven't been here, I still think the most amazing thing--besides the course--is that Augusta National is probably the most valuable business in America that tries this hard not to make money.
Microsoft believes it has made a fair offer to acquire Yahoo and is committed to bolstering its digital advertising capabilities irrespective of the outcome, its chief operating officer said.
Yahoo may have played its top two cards by pulling out possible deals with AOL and Google, but it does not seem to have changed Wall Street's view that Microsoft will eventually win the takeover battle.
Gregory Greenway of Brew City Mortgage (LOVE that name), sent me his new lyrics for the Manilow hit "I Write the Songs," called "I Closed the Loans":
Last week, we introduced you to Alona Bondarenko and her K-Swiss ad. Satisfied that people have now seen that (no we're not that's why we're showing it again), we contacted the WTA and asked for some time with Ms. Bondarenko.
Yahoo and Time Warner's AOL are closing in on a deal to combine their Internet operations, a move that could thwart Microsoft's effort to acquire Yahoo, the Wall Street Journal reports.
Russia's TV ad market is heating up. Here's how you play it.
Yahoo is turning over some of its advertising space to Internet search leader Google as part of a two-week test that could lead to a broader partnership.
The auto world may increasingly be steering itself towards doing business on the web, but at Ford, it's time to see if TV can still help shape the brand and image of a company. This week, Ford starts rolling out its "Drive One" marketing campaign, with TV spots hitting the airwaves. Ford execs are laying out the campaign for dealers at meeting in Las Vegas...