NEW YORK— AOL, now owned by Verizon, plans to buy mobile advertising company Millennial Media in a deal worth about $248 million. Millennial Media, based in Baltimore, runs a marketplace where publishers and marketers can buy ads or sell ad space on mobile websites, videos and apps. AOL is paying $1.75 for each share of Millennial Media, a 31 percent premium from its...» Read More
When it comes to the big business of celebrity gossip, a Hilton is cashing in, and I'm not talking Paris. I'm talking PEREZ, the self-dubbed 'Queen of Media.' Born Mario Lavandeira, Hilton named his persona after the ultimate celebrity who's famous for simply being famous, and created one of THE most successful celebrity gossip blogs.
The clock is ticking at Ford. By the end of 2009, the company has targeted that it will be back in the black. That's less than 2 years away and with the economy slowing down, you might be looking at that deadline and wondering if Ford is going to make it.
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
The saddest thing about NBA star Gilbert Arenas hurting his knee this year, at least to me, was that this was the year he was going to show the world he was a marketing star. You see, Gilbert Arenas--more than any other star in the sports world--is the perfect combination of talent and marketing savvy and the dude just gets it.
CBSSports.com is allowing fans to create their own highlight clip set to the song "One Shining Moment," which will play for the 22nd straight year at the end of this year's tournament. Last night, I caught up with "One Shining Moment" composer David Barrett who licensed the rights to CBSSports.com for the highlight clips this year.
Four years ago, I was going through the uniform rosters of all the NCAA Tournament teams and I found “Sports Belle” next to then No. 1 seed St. Joseph’s. I had never heard of this company. So I called them up. And found out the team that had just finished a perfect regular season was paying to wear the jerseys and shorts from this small manufacturer out of Knoxville, Tenn.
College basketball fans are not the only ones going mad this March, advertisers are too.
CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.
St. Patrick's Day retail spending is supposed to be down this year, according to the National Retail Federation, but I'm not sure that's going to be the case in the sports world, which has experienced a major bump in recent years.
So let's say you're a 14-year-old kid. And you want to be the next LaDainian Tomlinson. So you start to look into how he trains. You notice that LaDainian is part of Nike's new SPARQ training campaign. Then you're doing some research online and you find out that Todd Durkin, Tomlinson's trainer, has a web site and his web site is sponsored by Under Armour.
I declare the celebrity fashion line trend over to be over at this moment. Please, let it be over. Let me explain. Rachel Bilson, the 26-year old actress from the former Fox teen drama "The OC," now has her own line of denim with DKNY jeans.
I've been so engrossed in the Minor League Baseball logo contest that I haven't filled you in on everything else that's going on in the sports business world. Here are a couple of notes worthy of mentioning.
An upgrade? In the retail sector? Other than Wal-Mart and the trade-down retailers, it is hard to find a store that analysts have faith in during this consumer slowdown. Today, though, Credit Suisse surprised with an upgrade of fashionable sportswear company Lululemon Athletica.
I am at the biggest trade show in Vegas, at least by square footage (2.3 million) and weight (17 billion pounds of equipment). It's ConExpo, for the construction industry, which meets once every three years. What's changed since they last met in 2005? Residential construction has imploded, hurting many of the firms here. But the world's their oyster...
Even if the market comes back, do not expect the terrestrial radio companies to follow suit. Here's why.
The six largest cable companies are planning to form a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.
He has to consistently win, but these past few weeks have made me realize that Carl Edwards has all the ingredients of being the next big NASCAR marketing star. He speaks well, he's good looking and he's the only guy who has a ridiculous gimmick.
Needless to say, the newspaper business is struggling with declining ad revenues and circulation. Just look at the stock charts for the New York Times Company or Gannett. The big challenge for all these companies---including Tribune, now controlled by billionaire Sam Zell and Dow Jones, now owned by the Wall Street Journal, is growing the business of newspapers...
About a year ago, I started the first annual CNBC Minor League logo awards. It was just my opinion of what were the coolest logos in minor league sports. Then I got an avalanche of email from team executives complaining that they never had a chance. Many advocated for an open vote. So here it is.
The CEO of this dying newspaper company is a one-man black hole for shareholder value.