Twitter is on the right track, but it's having difficulties convincing advertisers of its value proposition, says Wedbush Securities' Michael Pachter. » Read More
The day after a political debate it seems appropriate to examine just what this presidential campaign means for the TV biz. First, to the debate itself, in which both candidates spent quite a bit of time addressing the plummeting stock market and the financial meltdown, which also surely drove viewers to tune in.
When New England Patriots wide receiver Randy Moss takes the field against the San Diego Chargers this weekend, he will be stepping into shoes that I wore first. No need to check your eyes there. I didn't think I'd ever write that sentence either.
As the global financial crisis continues, the advertising environment for the near future is looking increasingly grim. Next year already faced tough comparisons with this year's Olympics and political ad spending, but now with the economy in flux (and that's putting it nicely) the ad industry is going to be in bad shape.
I've always had a huge fascination with the marathon. So much so, that in 2004, I decided I had to run New York and, as any good reporter would do, I took notes along the way.
As the stock market swoons, investors are watching their paper losses mount and their retirement accounts dwindle. As the most trusted names in banking and brokerage have fallen like dominoes — despite reassurances from top executives that nothing was wrong — what message or slogan could possibly reassure a jittery public? The New York Times has the story.
I had a conversation with a high-profile owner and asked him what his greatest concern in these tough economic times was. He told me exactly what I thought I'd hear. With the lack of liquidity in the market, he said, how hard is it going to be to sell a team for the so-called appraised value?
Aikman has been among the smarter of the athlete businessmen out there, so I thought that with the economic downturn it would be a good time to talk with him.
For months I've been covering Yahoo and Google's planned advertising partnership and the controversy surrounding it. After Google CEO Eric Schmidt said they're moving ahead with the partnership even without DOJ approval, the companies are changing their tune.
The research group looked at movies that opened on 1,000 or more screens between 2003 and 2007. Nine films in the $90 to $100 million range posted an average net profit of $374.7 million, and 80 films costing more than $100 million showed average profitability of $282.3 million.
We executives live with risk, but also work to mitigate it. And these times are riskier than normal. So at first glance it's no wonder that the media industry is bracing for a downturn in advertising.
When the world's richest athletes sign endorsement deals, they are usually with blue chip companies. The thinking is always to do an advertisement or commercial that aligns with a certain class of company.
Devin Hester might be in the game for an average of 20 plays or so, but the Bears kick returner, and occasional wide receiver, certainly gets his bang for his marketing buck.
Michael Strahan had a tremendous amount of success as an endorser when he was playing in the NFL with the New York Giants, including deals with Right Guard and Subway. But we're wondering what Strahan was thinking when he picked up a deal to endorse "Vaseline Men."
I'm considering the polls closed on the most marketable Olympian poll. On a worldwide stage, 73 percent of you say that Usain Bolt is the most marketable Olympian from the Beijing games, while only 27 percent of you say it's Michael Phelps.
Wachovia just awarded its roughly $150 million advertising account to Ogilvy & Mather, a division of UK-based ad giant WPP. Wachovia has been looking for a new agency since the spring, ready to leave a division of Interpublic Group to update its brand.
In our story today on Puma utilizing the "World's Fastest Man" Usain Bolt (link: we put in what I thought would be a pretty pointless poll asking you who was more marketable on the world stage: Michael Phelps or Bolt.
After Usain Bolt shattered the 100-meter world record, even while celebrating in mid-race, Puma CMO Antonio Bertone told the Wall Street Journal that Puma was making no plans to change Bolt's profile in the company or christen him its lead pitchman.
Last year, we marveled how the Famous Chicken, after all these years, did the best job at increasing attendance over an average game during his appearances. This year, it appears like mascot-type performances still sell the most amount of tickets.
Michael Beasley's sticking to the line that he's been in adidas shoes his entire life. We're fine with that. But there's no reason to go out of the way to say you've been completely loyal if there are thousands of photos that suggest otherwise.
Liz Mullen of the SportsBusiness Journal is reporting that Michael Beasley, who was drafted second overall by the Miami Heat, has signed a deal with adidas. I'm not surprised about that.