Most people consider tequila to be a party drink. Upscale brands are using marketing to millenials to change perception.» Read More
Microsoft, hoping to salvage a takeover of Yahoo, has reluctantly agreed to boost its offer to about $33 a share in cash and stock from $31, though Yahoo is holding out for $37, sources have told CNBC.
So I click over to Maria Sharapova's web site today and find this as the top story. "I want all my fans to know that the WTA Tour is forcing me and several of the other top players to do a 4 hour commercial shoot for WTA Tour marketing materials...
Every time Under Armour announces its earnings, they get pounded for the same thing: high marketing costs. Wall Street is obsessed with that. Personally, I think it’s overblown. They’re a growing company that’s now going head-to-head with Nike.
David Falk is an absolute legend in the agent industry. He's represented more No. 1 picks than any agent and he will always be known as the guy behind Michael Jordan. I always call Jordan the father of modern day sports marketing, but the truth is that Falk really is--Jordan was just the vehicle.
Popular online classified site Craigslist accused minority shareholder eBay Thursday of suing Craiglist over the same business practices used by eBay itself.
Microsoft Chief Executive Steve Ballmer said on Thursday that walking away from a deal with Yahoo remained one of "three big options" the company is weighing and to expect an announcement shortly.
There are so many surveys going on these days that you have to generate some sort of controversy to generate any sort of buzz. Sports Illustrated obviously realizes this so I’m sure they are happy with the results of their new ballpark rankings like this:
Wall Street has been waiting for news on how Time Warner CEO Jeff Bewkes is going to shake up the company. Today investors didn't get too many details, but they did get affirmation that he's moving forward with the plan.
Shares of Yahoo recovered from a Tuesday morning drop as investors speculated that Microsoft will launch a proxy fight for the Web search and advertising giant on Wednesday, CNBC has learned.
CBS stock has been beaten down over the past year--down some 30 percent. But today the stock is up on the company's better than expected quarterly results. And good news for shareholders, CBS spacer raised its quarterly dividend from 25 cents per share to 27 cents per share.
Germany dominated earnings headlines from Europe Tuesday, with luxury-car maker BMW reporting a mixed set of first-quarter results, rival Daimler announcing worse-than-expected first-quarter earnings and Continental posting a 29 percent rise in first-quarter underlying operating profit.
Tomorrow is the 25th anniversary of the greatest rant in coaching history: Chicago Cubs manager Lee Elia’s unbelievable tirade. If you haven’t heard it in a couple years, it’s a real treat. Thanks to Neil Best’s Watchdog blog for the bleeped Chicago Tribune version.
Ratings could be better, so could the economy and advertising spending. What is CBS doing to halt the tumble in it stock price? Stay tuned.
When I heard on Friday that Electronic Arts was going to name the retired Brett Favre as its cover athlete for Madden NFL 09, I reserved judgment until I heard from you. I put up a poll and 65 percent of you thought it was either ingenious or a good idea, while 25 percent of you thought that it wouldn't affect sales.
Some people say Michael Lewis’ book “Moneyball” changed the way general managers think about baseball. Well, Lewis has probably done it again – this time in football – with his book “The Blind Side.” And this weekend’s NFL Draft could have proven exactly that.
European shares rallied on Friday to end the week in positive territory, led by technology stocks after Ericsson beat forecasts with its earnings, and as the banking sector stabilized.
Earnings news dominated Friday's European trade with Sweden's Ericsson's shares up more than 12 percent after the company reported better-than-expected results.
As I've mentioned, I'm a big college football fan. It's my sport. And although I'm really not a card collector anymore, I still love opening packs of cards. It's why you'll see me reviewing the latest and greatest every once in a while.
Chief executives from Europe discussed earnings, opportunities and challenges their companies face in 2008 with CNBC Europe Friday.
Some big companies report tomorrow that will give more clarity on the health of advertising and technology spending, and the health of the European jobs market