Most people consider tequila to be a party drink. Upscale brands are using marketing to millenials to change perception.» Read More
So the buried David Ortiz jersey went for $175,100 today. Even after I threw out my guess of $156,000 for the "cursed" Boston Red Sox jersey buried beneath the new Yankee Stadium, most of my readers doubted me, as only 17 percent of you said it would go for more than $150,000.
Many are calling it a feel-good story of the NBA season, but the New Orleans Hornets story is clearly also the greatest business story of this NBA season. In a year in which New Orleans was handed the All-Star Game perhaps as a parting gift by NBA commish David Stern...the team caught fire on the shoulders of Chris Paul and all of a sudden have a rabid fan base wanting more.
Yahoo posted quarterly profit at the top end of Wall Street's lowered forecasts, but analysts questioned whether the results would force Microsoft to increase its takeover bid for the company.
We received such a great response to our story on the Sioux Falls Canaries and their serving of turkey testicles at the ballpark this season -- 32 percent of you said you'd eat them -- we told the team to fry up a batch to prove they really were going to make them.
Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.
Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.
Rising food and energy prices took a toll on the bottom line of Associated British Foods -- the owner of retailer Primark -- the company said on Tuesday.
It costs consumers more to buy ‘green’ or eco-friendly products. But retailers are hoping that consumers’ conscience will override price-consciousness when it comes to buying these green lines.
ComScore's wildly off-the-mark prediction on Google's first quarter click growth shows how difficult measuring Web traffic can be.
Marketers and advertisiers are increasingly looking to ad networks, which sell display advertising across groups of Web sites, to promote their products.
In some way, we feel sorry for Danica Patrick, who won her first race on her 50th try this weekend. At least on the surface, it couldn't have come at a worse time in a worse place.
This morning, I went one on one with Danica Patrick to talk about her win in Japan. Here's the video and the transcript. Darren: From a marketing standpoint people have called you the Anna Kournikova of racing. You finally won. What type of pressure were you feeling and what are you feeling now?
An earnings windfall for Google should benefit rival Yahoo in buyout talks with Microsoft, as investors view the results as proof of a robust online advertising market.
I think it's pretty hard to argue now (although I know I'll still get the e-mails), the Red Sox-Yankees rivalry is the greatest in sports. It's why the David Ortiz jersey--it's really a shirt if you look closely at it--pulled from the concrete at the new Yankee Stadium is a tremendous collectors item.
Google reported earnings that rose 30 percent and handily beat analysts' expectations, and the company's shares jumped in late trading.
OK. I'm not that much of a psychic. But Scouts Inc.'s latest mock draft has Chris Long, yes Howie Long's son, going fourth to the Oakland Raiders. And although the hopeful Raiders fans bought plenty of Jamarcus Russell shirts last year even though he hardly played and there's rumors he hit 300 pounds in the offseason, they'll spend plenty of money again if they...
Investing in Google shares is... different. It's one of the few companies where 30% revenue growth would be disappointing and 450 bucks a share is seen by many as cheap. How do you read earnings of a company like this? I'm glad you asked.
I have to say that I'm not usually impressed with league generated ads. But I have to say, I think the new "There Can Only Be One" NBA Playoffs ads are brilliant. If you haven't seen it, check this out.
The New York Times Company posted a $335,000 loss for the first quarter--a dramatic drop from the $23 million profit the company earned in the year-ago-quarter and missing Wall Street estimates.
As reported here first on Sunday night, Wasserman Media Group will represent potential number one NBA draft pick Derrick Rose.