Facebook's dominance in mobile and its ability to provide location-based ads puts it in a good position for the future. » Read More
Last year, we marveled how the Famous Chicken, after all these years, did the best job at increasing attendance over an average game during his appearances. This year, it appears like mascot-type performances still sell the most amount of tickets.
Michael Beasley's sticking to the line that he's been in adidas shoes his entire life. We're fine with that. But there's no reason to go out of the way to say you've been completely loyal if there are thousands of photos that suggest otherwise.
Liz Mullen of the SportsBusiness Journal is reporting that Michael Beasley, who was drafted second overall by the Miami Heat, has signed a deal with adidas. I'm not surprised about that.
Terrell Owens has a case of bad timing. Less than 24 hours after the Dr. Pepper Snapple Group announced that the Dallas Cowboys wide receiver would endorse its energy drink Venom, a group of researchers at Johns Hopkins said that energy drinks should carry warning labels that site potential health risks.
Apparently the business of selling display ads is incredibly time intensive and complex- it even involves old fashioned technology like -gasp- fax machines to demonstrate what an ad would look like. This new technology aims to make the process of selecting and targeting display ads fast and easy.
On Monday the World Federation of Advertisers, which represents 55 national advertiser associations, said it asked the European Union to block the partnership, which is expected to launch next month.
The high school basketball player who bucked the trend and left the college and the NBA game in the dust by signing with a team in Europe has signed a shoe deal.
This week is Advertising Week, the five day-long period when Madison Avenue executives gather with industry experts and innovators to discuss the state of the industry.
When the Orlando Magic unveil their new jersey tomorrow, they’ll try to make the announcement as "big" as possible. That’s good news to Doug Verb, who has developed a great niche in putting the world’s largest jerseys on huge inflatables.
HP is resurrecting the "Dude, You're Gettin' a Dell" campaign, which wasn't the brightest point in Dell's history, and now it's being used against it.
This has been an unprecedented volatile week for Wall Street, but Google CEO Eric Schmidt isn't going to let that slow down his business.
Let's face it, nearly every industry will be touched by the turmoil on Wall Street. And as I've reported many times, the already-suffering ad industry is sure to be further hit. There are a couple issues now in play.
Seinfeld wasn't "fired," or "canned," or "cancelled," or "let go." The company said from the early going that the Seinfeld commercials were "teaser ads" meant to stir conversation and debate, and tee up this next round of ads.
Wall Street isn't so far from Madison Avenue or Hollywood Blvd. and the upheaval in the financial markets will have aftershocks reaching far into the media industry. It's sure to effect the already-suffering advertising industry as well as the film financing markets.
Everyone knows about the supposed Madden video game curse. The guy on the cover, the story goes, has a better chance of getting injured or having a down year.
When stadium naming rights started taking hold in the sports stadium building boom of the 90s, the airlines swooped in. Delta bought the rights to the arena in Utah in 1991, America West took Phoenix in 1992, United bought the Chicago Bulls and Chicago Blackhawks venue in 1994.
At least 11 states are conducting their own investigations, and the European Comission is examining whether the ad agreement beteween the two Internet giants is violating E.U. laws regarding restrictive business paractices.
Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.
For years, economists have been saying that better looking people make more money with as much as a 15 percent difference in pay between the best looking and worse looking person doing essentially the same job.
In countries where most people speak English and a second language, which one should multinational companies use in their ads? A study in the Journal of Consumer Research finds that companies should use English when advertising luxury goods, but use a hybrid of English and the local language for household necessities, The New York Times reports.