Growing concerns over consumer data privacy online are leading to the rise of more "dark social" apps and ad-blocking services.» Read More
In October, Gatorade agreed to, for the first time ever, license an athlete's name for a product and give that athlete a percentage of product sales. That athlete was Tiger Woods and we projected that Woods would make more than $11 million in royalties from March 2008 to March 2009.
In our interactive/reality TV culture, Embassy Suites decided to get patrons in on the decision to create new “Do Not Disturb” signs (“DND”). Here, after months of deliberations, are the winners. Also: Your e-mails re Countrywide, Fake Jane and Sarah Silverman!
I can't recall an NBA All-Star Game where there were fewer shoes to buzz about. ...How does Dwight Howard win the dunk contest in a Superman cape and in what is essentially a generic Adidas shoe? I posed that question to Adidas spokesman Travis Gonzolez...
It's not easy for Sprint these days: It lost about 1 million customers last year and is readying to announce the amount of a huge write-off related to its Nextel merger. Then, just as it was ramping up for 2008, the first year in which the Nextel Cup Series would be renamed the Sprint Cup, the wrong driver's won the Daytona 500 on Sunday...
Now that American Apparel CEO Dov Charney's sexual harassment and wrongful termination lawsuit is headed to trial, will there be changes in the boardroom or behavior in how day-to-day management of American Apparel is handled? ...The trial is set to begin today...
Cramer makes the call on viewers' favorite stocks.Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
With a Bud Shootout and Gatorade Duels victory, Dale Earnhardt Jr. is 2-for-2 in non-point races, which should come as a relief to NASCAR executives. The statistics on Earnhardt are scary. In his last 114 real races, Earnhardt has won only twice. That's a winning percentage of 1.75 percent.
Many of Yahoo's employees harbor a deep Silicon Valley-bred distrust of rival Microsoft's corporate culture. That may not matter.
So as many of you know, my one-hour documentary on Nike premiered on Tuesday. I received many nice notes from readers and a couple strange ones. The craziest group of notes were from people who brought up the fact that Nike actually wasn't a completely original name at the time Blue Ribbon Sports' employee Jeff Johnson came up with in 1971.
YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
Over a million bouquets of flowers will be delivered today by FTD. After all, Valentine's day is to flower and jewelry companies what the Super Bowl is to TV retailers. Competitor 1-800-flowers and other delivery services including Harry & David are highly affected not only by a consumer cutting back on spending but also by the weather.
Yahoo is holding talks with News Corp. about combining MySpace and other News Corp.-owned online properties with Yahoo.
The negotiating committee of the Writers Guild of America voted unanimously to accept a new tentative three-year deal with the major Holywood studios.
The relationship was renewed only three days ago and yet Gucci's love affair with NY is already hitting a stumbling block. New York City's Empire State Development Corporation (ESDC) is challenging Gucci's use of the 'Gucci (loves as symbolized by a heart) New York' slogan on its new limited edition bags.
Basketball shoe sales aren't that hot right now. Even Nike--which has 86 percent of the U.S. market--and has been up as the market has continued to decline, saw a double digit decline in the fourth quarter, according to analyst Matt Powell of SportsOneSource.
For my documentary on Nike, which premieres on Tuesday at 10 p.m. and 1 a.m. ET, I interviewed more than 30 people. One of them was Trevor Edwards, Nike's vice president of global category and brand management. Trevor and I focused on how advertising has changed
Hours after I wrote about the demand for David Tyree's signature yesterday was informed Tyree signed exclusively with BC Sports, a 55-store chain on the east coast. Tyree signed a one-year deal with the company, which beat out the biggest player, Steiner Sports. Terms of the contract were not disclosed.
For my one-hour TV special on Nike (next Tuesday at 10 pm and 1 am ET), I sat down with Nike president Charlie Denson and talked to him about a variety of topics.
A month ago, I wrote a blog stating that if the New England Patriots won it all, Wes Welker would be the greatest beneficiary in terms of autograph deals. Why? Because you don't think of Welker as an immediate star, but he became such an integral part of the Patriots this year that no team helmet would be complete without him.
Can you think of anything more annoying than getting an ad on your cell phone? And what if you get an ad when you are just walking down the street minding your own business, and happen to pass a particular store?