French advertising company Publicis Groupe SA has agreed to buy Microsoft Corp.'s digital advertising firm Razorfish as part of an effort to boost its share of advertising on the Web, according to a joint statement released Sunday.
Though Facebook and Twitter service seems to be up and running after the two social sites struggled with a denial-of-service attack yesterday, the battle isn't over yet.
Bernard Gilkey played his last game with the Arizona Diamondbacks more than nine years ago and yet, when the former Major League outfielder opens his mailbox these days, he still finds checks from the team. In fact, Gilkey’s final payoff figures to be somewhere around his 51st birthday.
In recent days, many have slammed NFL teams for overreacting to the perils of Twitter. Nine teams have banned media from tweeting from open, public practices and some thought the San Diego Chargers $2,500 fine on Antonio Cromartie for tweeting about the team's "nasty food" was a little bit much.
Sports marketer Brian Woods is bringing Andre Agassi and Marat Safin to Asheville, North Carolina later this month for an exhibition match. Everything is set for the best of three sets matchup at the Asheville Civic Center on Aug. 28, except for the fact that Woods is still struggling to find a title sponsor for what is now called Grand Slam Asheville.
CBS Corp stock traded up after hours on CEO Les Moonves' optimism about recovery after the company released earnings that suffered from the advertising recession.
John Hughes, who passed away Thursday of a heart attack, brought Hollywood some of the most iconic and memorable movies of the 1980's.
The blogosphere is abuzz with complaints that Twitter service has been down for the past few hours, yet another indication of how addictive the fast-growing service is. What's wrong? No, not a service outage. Not even a "Fail Whale"
A whole offseason and bad economy to think about apparently did little to inspire much creativity on the part of NBA teams. When the upcoming season schedule hit on Tuesday, many teams weren't ready to offer fans enticing ticket packages. Some teams had absolutely nothing to offer beyond season tickets.
News Corp suffered from the economic downturn as expected, with revenue dropping to $7.67 billion. But what really hurt NewsCorp's quarter was $680 million in impairment and operating charges, mostly at MySpace's division, Fox Interactive Media.
Major League Baseball is announcing this morning that it has signed an exclusive trading card deal with Topps. In an article commenting on the deal, Michael Eisner, who acquired the company two years ago, told the New York Times that the exclusive deal would lead to "redirecting the entire category towards kids." Baseball's executive vice president for business Tim Brosnan also mentioned how important it was to get kids back into the game
The new head of the Bureau of Consumer Protection at the Federal Trade Commission, David C. Vladeck, says it is time for that to change. In an interview, Mr. Vladeck outlined plans that could upset the online advertising ecosystem.
If someone were to value Twitter for its sports application alone, yesterday was the single most damaging day for the brand.
Discovery Communications this morning reported that its earnings from continuing operations doubled from the year-ago quarter to 32 cents a share. Including a net tax gain of $46 million from selling half of Discovery Kids, earnings per share quadrupled.
Standing room used to be a consolation prize given to the fan who thought he could get a walk-up seat and struck out. Today? Standing room only is apparently all the rage.
Business has always been based on relationships. But now so many of those inter-personal interactions - cocktail parties, conferences, even hiring company meetings - can be replaced, or at least augmented, by virtual services. Trade all that handshaking for the click of a mouse and your network can expand beyond your backyard to the entire world.
It’s hard to sell a ticket these days, but it’s even harder to sell a Pirates ticket. It’s not only the record, but it’s also the amount of players they’ve traded away over the last two months.
Twitter's popularity is exploding; there are no official stats, but it has in the ballpark of 35 million users. So how can all this attention can be turned into profits? As of now the company has zero revenue.
When promotions really go wrong, they’re often not tried again. But the Lake County Captains, the Single-A affiliate of the Cleveland Indians, managed to play a full game last night while offering five cent beers.
Facebook isn't just a tool for college students to socialize. Now every demographic uses the website, making the service a key way for companies to reach consumers. What better way to target ads than with the information you give about yourself on your profile?