AdWeek Executive Editor James Cooper and Event Solutions Chief Marketing Officer Mike Jackson talk about advertisements aired during the Super Bowl.» Read More
With Tiger Woods sitting out, Wachovia was facing the prospect of having a no-name champ win its golf tournament. But the suffering bank gave the average person a reason to care when they announced a national consumer promotion tied to the winner's score in the tournament.
Top Chinese e-commerce firm Alibaba.com more than doubled its first-quarter earnings, beating forecasts, on strong demand for online trade and improved profit margins due to successful cost management.
NBC Universal, a unit of General Electric, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.
Activist investors have been considering whether to mount a proxy fight to oust the Yahoo board because of frustration over the collapsed Microsoft deal, say people familiar with the situation.
Sponsoring Kentucky Derby winner Big Brown paid dividends for UPS. The package delivery company garnered $1.4 million worth of exposure from partnering up with the horse that was named after it, according to Joyce Julius & Associates, a sponsorship evaluation firm.
Tell me if this isn't the most ingeniously parasitical way to make a living: There are some guys who videotape themselves going around Hollywood digging through celebrity trash, and then they turn that trash into treasure on eBay.
While thumbing through “Parade” magazine yesterday, the fluffy publication that you find tucked inside some Sunday newspapers, I noticed an ad for Pfizer’s stop-smoking drug Chantix. It caught my eye because the company had stopped doing what’s called “branded” advertising for the pill earlier this year because of new safety concerns...
Yahoo's shares tumbled after Microsoft withdrew its $47.5 billion takeover offer, wiping out about $7.6 billion in market value and piling pressure on its leadership, especially CEO Jerry Wang.
Shares of Yahoo fell 22 percent in premarket trading as hopes for the once dominant search engine dimmed on the withdrawal of a $43.7 billion bid from Microsoft over the weekend.
Kentucky Derby winner Big Brown was purchased in 2007 by Paul Pompa Jr. in April 2007 for $190,000. Later in the year, Pompa sold 75 percent of the horse to Michael Iavarone and Richard Schiavo of International Equine Acquisitions Holdings for $2.5 million.
Now that Microsoft has withdrawn it's bid, the pressure is on Yahoo to prove it can revive its languishing stock price.
For now, it seems Microsoft CEO Steve Ballmer has kept his passionate side in check in choosing to walk away from ahostile Yahoo offer.
A flurry of last-minute talks between the heads of the companies preceded Microsoft's decision to end its bid for Yahoo.
A chronology of events leading to Microsoft's decision to abandon its offer for Web search and advertising competitor Yahoo:
"We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole," said Microsoft CEO Steve Ballmer.
The following is the letter sent by Microsoft CEO Steve Ballmer to Yahoo CEO Jerry Yang
Microsoft, hoping to salvage a takeover of Yahoo, has reluctantly agreed to boost its offer to about $33 a share in cash and stock from $31, though Yahoo is holding out for $37, sources have told CNBC.
So I click over to Maria Sharapova's web site today and find this as the top story. "I want all my fans to know that the WTA Tour is forcing me and several of the other top players to do a 4 hour commercial shoot for WTA Tour marketing materials...
Every time Under Armour announces its earnings, they get pounded for the same thing: high marketing costs. Wall Street is obsessed with that. Personally, I think it’s overblown. They’re a growing company that’s now going head-to-head with Nike.
David Falk is an absolute legend in the agent industry. He's represented more No. 1 picks than any agent and he will always be known as the guy behind Michael Jordan. I always call Jordan the father of modern day sports marketing, but the truth is that Falk really is--Jordan was just the vehicle.