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Media Advertising

  • SGMA

    My favorite annual report is out from the Sporting Goods Manufacturers Association. The report details participation trends in sports and provides insight into what sports are growing and what sports are hurting. I've gone through it to give you the most interesting numbers.

  • Blogger

    For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.

  • Diamondbacks

    This morning, Arizona Diamondbacks president and CEO Derrick Hall came on CNBC to talk about how the team, in a market with the lowest per capita income of any MLB city, is dealing with the downturn. Hall also talked about being the first team to put out season ticket renewals for next year. We finished with asking him about the report of more names -- David Ortiz and Manny Ramirez -- of the 2003 doping list becoming public.

  • disney_earnings.jpg

    Cost cutting and strong brands helped Disney moderate the effects of the downturn and beat analyst expectations. The weak ad market and slower consumer spending on everything from theme park extras to DVDs took their toll.

  • Disney

    Walt Disney reported lower quarterly earnings that topped analysts' forecasts, but the company's shares declined in extended trading as its revenue missed predictions.

  • As I sit here at CNBC, I hear more and more people say that the recession is over and there are definitely signs. The Dow, for example, is on track to have its best July - on a percentage basis – since 1939.

  • Disney

    Disney reports its fiscal third quarter earnings after the bell today, and the economy downturn is likely to be felt across all its divisions. The weak ad markets will surely take their toll on ABC and the ad-supported cable networks, even ESPN.

  • David Ortiz

    If you could build a marketable baseball player from scratch, you’d probably come up with someone like Derek Jeter. A close second would be David Ortiz. Ortiz was in a major market. He was a slugger. He was part of two championship teams in a short period of time and he had a golden smile.

  • The third-party ad on Facebook using Cheryl Smith's image.

    Peter Smith was browsing Facebook a couple of weeks ago when he stumbled upon an ad for hot singles. That's not unusual on social networking sites like Facebook, but what was unusual was the picture of the woman in the ad. It was his wife, Cheryl.

  • Brett Favre

    The odds of Brett Favre becoming the next Minnesota Vikings quarterback were so good that sales of Vikings tickets on StubHub were up 95 percent in July, the largest increase of any team.

  • microsoft_yahoo.jpg

    It's been a year in the making, and now finally Yahoo and Microsoft are teaming up to take on Google's dominance in search. Alone neither Yahoo nor Microsoft had a chance against Google, but the tech and web giants 10 year search ad deal gives them a real opportunity to compete.

  • time_warner_logo2.jpg

    Time Warner is moving towards a new streamlined, content-focused model, and though it's suffering from the ad downturn, that core content business is thriving.

  • Brett Favre

    When it became clear yesterday that Brett Favre would not be coming out of retirement to join the Minnesota Vikings, the staff at Accuscore had already crunched the numbers.

  • NBA

    Following in the footsteps of the NFL, the NBA will now allow teams to put its ads on practice jerseys, according to USA Today.

  • earnings_central_badge.jpg

    DreamWorks Animation has the benefit of not being exposed to the weak ad market - but now the weak ad market is actually going to help the film studio cut costs and grow margins.

  • FINA

    On the same day that FINA, swimming’s governing body, acknowledged the fact that high-tech bodysuits would be banned by May 2010, a German swimmer named Paul Biedermann beat world record holder Michael Phelps in the 200-meter freestyle.

  • Michael Vick

    Last week, we asked you what you thought would happen if Michael Vick signed with an NFL team. Nearly 40 percent of you said that you thought that it would drive an NFL or team sponsor to leave the sport.

  • New York Yankees

    New York Yankees president Randy Levine was on “Squawk Box” this morning with former mayor Rudy Giuliani guest hosting to discuss the business of the team.

  • viacom_logo.jpg

    It was a tough quarter for Viacom, which struggled the economy, namely the weak ad market and lower video game sales of its "Rock Band" game. Plus, Sumner Redstone's media giant had fewer movie releases and tough comps with last year.

  • Jack Nicklaus was on CNBC today to talk about his new branding alliance with designer David Chu and Howard Milstein. During the interview, Nicklaus was asked about his golf course design company, which manages 341 courses.