Media Advertising

More

  • Britney's Trash

    Tell me if this isn't the most ingeniously parasitical way to make a living: There are some guys who videotape themselves going around Hollywood digging through celebrity trash, and then they turn that trash into treasure on eBay.

  • Chantix Ad

    While thumbing through “Parade” magazine yesterday, the fluffy publication that you find tucked inside some Sunday newspapers, I noticed an ad for Pfizer’s stop-smoking drug Chantix. It caught my eye because the company had stopped doing what’s called “branded” advertising for the pill earlier this year because of new safety concerns...

  • Yahoo Under the Gun After Microsoft Deal Collapses Monday, 5 May 2008 | 10:43 AM ET
    Yahoo! co-founder Jerry Yang smiles as he watches the Stanford basketball game against Washington State, Thursday, March 3, 2005 in Stanford, Calif. Yahoo! celebrated their 10th anniversary this week. David Filo and Yang founded Yahoo! as doctoral students at Stanford. (AP Photo/Paul Sakuma)

    Yahoo's shares tumbled after Microsoft withdrew its $47.5 billion takeover offer, wiping out about $7.6 billion in market value and piling pressure on its leadership, especially CEO Jerry Wang.

  • Yahoo Shares Tumble After Microsoft Walks Away Monday, 5 May 2008 | 8:48 AM ET
    microsoft_yahoo.jpg

    Shares of Yahoo fell 22 percent in premarket trading as hopes for the once dominant search engine dimmed on the withdrawal of a $43.7 billion bid from Microsoft over the weekend.

  • Big Brown Has Big Insurance Policy Sunday, 4 May 2008 | 7:52 PM ET

    Kentucky Derby winner Big Brown was purchased in 2007 by Paul Pompa Jr. in April 2007 for $190,000. Later in the year, Pompa sold 75 percent of the horse to Michael Iavarone and Richard Schiavo of International Equine Acquisitions Holdings for $2.5 million.

  • As Deal Unravels, Pressure Is on Yahoo to Perform Sunday, 4 May 2008 | 6:13 PM ET
    Yahoo!'s headquarters in California.

    Now that Microsoft has withdrawn it's bid, the pressure is on Yahoo to prove it can revive its languishing stock price.

  • Ballmer's Competitive Zeal Was Key to Yahoo Chase Sunday, 4 May 2008 | 3:59 PM ET
    Microsoft Chief Executive Steve Ballmer.

    For now, it seems Microsoft CEO Steve Ballmer has kept his passionate side in check in choosing to walk away from ahostile Yahoo offer.

  • Microsoft Ends Courtship Sunday, 4 May 2008 | 9:13 AM ET
    Yahoo_headquarters_HQ.jpg

    A flurry of last-minute talks between the heads of the  companies preceded Microsoft's decision  to end its bid for Yahoo.

  • Timeline of a Busted Deal Saturday, 3 May 2008 | 11:41 PM ET
    microsoft_yahoo.jpg

    A chronology of events leading to Microsoft's  decision to abandon its offer for Web search and advertising competitor Yahoo:

  • Microsoft Withdraws Offer to Acquire Yahoo Saturday, 3 May 2008 | 11:40 PM ET
    microsoft_yahoo.jpg

    "We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole," said Microsoft CEO Steve Ballmer.

  • Ballmer's 'Goodbye' Letter to Yahoo's Yang Saturday, 3 May 2008 | 9:07 PM ET
    ballmer_94.jpg

    The following is the letter sent by Microsoft CEO Steve Ballmer to Yahoo CEO Jerry Yang

  • Microsoft Raises Yahoo Bid As Merger Talks Heat Up Friday, 2 May 2008 | 6:30 PM ET
    Yahoo_headquarters_HQ.jpg

    Microsoft, hoping to salvage a takeover of Yahoo, has reluctantly agreed to boost its offer to about $33 a share in cash and stock from $31, though Yahoo is holding out for $37, sources have told CNBC.

  • sharapova_face.jpg

    So I click over to Maria Sharapova's web site today and find this as the top story. "I want all my fans to know that the WTA Tour is forcing me and several of the other top players to do a 4 hour commercial shoot for WTA Tour marketing materials...

  • Under Armour: Putting Thoughts Back "Into The Box" Friday, 2 May 2008 | 12:54 PM ET
    Under Armour Shoe Box

    Every time Under Armour announces its earnings, they get pounded for the same thing: high marketing costs. Wall Street is obsessed with that. Personally, I think it’s overblown. They’re a growing company that’s now going head-to-head with Nike.

  • David Falk

    David Falk is an absolute legend in the agent industry. He's represented more No. 1 picks than any agent and he will always be known as the guy behind Michael Jordan. I always call Jordan the father of modern day sports marketing, but the truth is that Falk really is--Jordan was just the vehicle.

  • Ebay's Lawsuit is Hypocritical, Says Craigslist Friday, 2 May 2008 | 5:48 AM ET

    Popular online classified site Craigslist accused minority shareholder eBay Thursday of suing Craiglist over the same business practices used by eBay itself.

  • Microsoft Poised to Detail Next Moves on Yahoo Thursday, 1 May 2008 | 9:29 PM ET
    Yahoo!'s headquarters in California.

    Microsoft Chief Executive Steve Ballmer said on Thursday that walking away from a deal with Yahoo remained one of "three big options" the company is weighing and to expect an announcement shortly.

  • Sports Illustrated’s Ballpark Rankings Wednesday, 30 Apr 2008 | 4:26 PM ET
    Progressive Field

    There are so many surveys going on these days that you have to generate some sort of controversy to generate any sort of buzz. Sports Illustrated obviously realizes this so I’m sure they are happy with the results of their new ballpark rankings like this:

  • Time Warner: For Shake Up Plan, Plenty Of Work Ahead Wednesday, 30 Apr 2008 | 1:32 PM ET
    time_warner_logo2.jpg

    Wall Street has been waiting for news on how Time Warner CEO Jeff Bewkes is going to shake up the company. Today investors didn't get too many details, but they did get affirmation that he's moving forward with the plan.

  • Yahoo Investors See Imminent Microsoft Proxy Fight Tuesday, 29 Apr 2008 | 3:53 PM ET

    Shares of Yahoo recovered from a Tuesday morning drop as investors speculated that Microsoft will launch a proxy fight for the Web search and advertising giant on Wednesday, CNBC has learned.