I think it's wait-and-see for Michael Phelps' sponsors, but you'll hear a lot about these morality clauses that are in endorsement contracts that allow a company to get out if their endorser messes up.
As South Carolina authorities consider whether or not they will press charges in regards to Michael Phelps and his bong smoking photo, Visa, who has activated its partnership with Phelps more than any other sponsor has issued this statement.
The amazing comeback tandem of Ben Roethlisberger and Santonio Holmes might have taken Steelers linebacker James Harrison out of the MVP running and a trip to Disney World, but that doesn't mean he isn't poised to cash in.
Since the Super Bowl turned into the ad game, advertisers have become obsessed with scoring big on USA Today's Ad Meter. It is, after all, considered the gold standard of all advertising metrics.
In recent months, Americans have been disappointed and appalled by Wall Street, banks, the big-budget film “Australia,” investment counselors, Detroit, the governors of at least two states, hedge fund managers and even the geese at La Guardia, which used to know better than to interfere with those metal birds they fly among.
We are a world that likes to build people up and then is ready to tear them down. When athletes are torn down because of a mistake in their personal life, we only forget thanks to their sporting excellence.
Pfizer is quitting the ad agency that tried to tell smokers it's their time to quit.
Every year, the folks at America's Milk Processors do an ad with the Super Bowl stars and put it in USA Today . It's normally a good bit, with the players sporting those now familiar milk mustaches. But this year's ad clearly doesn't work.
Not all Super Bowl marketers are spending millions to produce sleek commercials some are working with consumers, so they spread the word for them.
I've picked my favorite Super Bowl ads, here's your chance to vote for the best commercial.
We think the site that can cash in most is Cash4Gold.com, which announced today that they will have a national spot featuring Ed McMahon and MC Hammer, who have obviously had their share of financial problems.
The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.
Yesterday, I wrote a piece about the NBA's exclusive trading card deal with Italian company Panini. Given the fact that the Panini name seemed to come out of nowhere, I thought it would be good to talk to the league to find out what drove this deal.
The New York Times Co.'s net income fell 48 percent to $27.6 million in the fourth quarter, suffering from declining ad sales. The company's ad revenue fell 18 percent, and this quarter it wasn't just print ads that suffered.
Despite the downturn in advertising — some experts expect overall ad spending to drop nine percent this year — the biggest ad event of the year is thriving.
The NBA announced yesterday that they are ditching Upper Deck and Topps by granting an exclusive trading card deal with an Italian company named Panini.
How do you sell a signature shoe of a player that doesn't wear it? It's a tough question to answer. But one shoe brand has been dealing with dilemma for almost three months now.
Coca-Cola is recreating the famous Mean Joe Greene spot that ran during the Super Bowl 29 years ago. This time the company is using Pittsburgh Steelers safety Troy Polamalu.
Mostly, it's a pretty gloomy outlook here. But sometimes, you hear from those who have a sunnier disposition, at least relatively speaking.
Before the official conference call began, an investor relations executive went through a laundry list of risk factors facing the company, including the possibility of a takeover or partnership, shareholder litigation, macro economic forces that could lead to unforeseen negative circumstances and so many others.