How Misty Copeland rose from poverty to become one of the most successful ballerinas on the planet, with endorsement deals and a dancewear line. » Read More
Seinfeld wasn't "fired," or "canned," or "cancelled," or "let go." The company said from the early going that the Seinfeld commercials were "teaser ads" meant to stir conversation and debate, and tee up this next round of ads.
Wall Street isn't so far from Madison Avenue or Hollywood Blvd. and the upheaval in the financial markets will have aftershocks reaching far into the media industry. It's sure to effect the already-suffering advertising industry as well as the film financing markets.
Everyone knows about the supposed Madden video game curse. The guy on the cover, the story goes, has a better chance of getting injured or having a down year.
When stadium naming rights started taking hold in the sports stadium building boom of the 90s, the airlines swooped in. Delta bought the rights to the arena in Utah in 1991, America West took Phoenix in 1992, United bought the Chicago Bulls and Chicago Blackhawks venue in 1994.
At least 11 states are conducting their own investigations, and the European Comission is examining whether the ad agreement beteween the two Internet giants is violating E.U. laws regarding restrictive business paractices.
Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.
For years, economists have been saying that better looking people make more money with as much as a 15 percent difference in pay between the best looking and worse looking person doing essentially the same job.
In countries where most people speak English and a second language, which one should multinational companies use in their ads? A study in the Journal of Consumer Research finds that companies should use English when advertising luxury goods, but use a hybrid of English and the local language for household necessities, The New York Times reports.
If any ties to the former Nazi Germany are unacceptable, I assume the following organizations are also off the table: Deutsche Bank, IBM, Volkswagon, BMW, Mercedes Benz, Siemens and BASF.
CNBC's parent company, NBC has already sold about 75 percent of the big event's commercial time, whereas in past years only 50 or 60 percent would be sold by now. These faster sales are particularly impressive considering the fact that prices are up some 10 percent this year to as much as $3 million for just a 30 second spot.
Yesterday, Grandstand Sports announced on our air that they had in fact secured the exclusive autograph rights to Olympic swimmer Michael Phelps. We talked to Howard Schwartz, the company's president and CEO, about making the bet.
Ana Ivanovic is certainly a very good tennis player and she's a gorgeous woman. Having risen to No. 1 at one point this year after winning the French Open, her first Grand Slam victory, Ivanovic's marketing power is on the rise.
It might be easier for Cincinnati Bengals wide receiver Chad Ochocinco to buy out his "C. Johnson" jerseys from Reebok, after all.
There's an interesting angle that's emerged in the current controversy over the possibility that the new Giants Stadium will be sponsored by German insurance company Allianz.
When AOL launched back in the 90s, its premise was the idea of a portal, through which subscribers would check their e-mail and filter their experience of the web. In 2006 AOL dumped its subscription service, shifting gears to an ad-supported model.
It looks like a win-win-win: content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach and importance.
Yahoo and Google's advertising partnership announced in June is a big deal, in fact the promise that it would increase Yahoo revenues was one reason used in defending against Microsoft's proposed takeover.
If the rule of endorsements includes staying away from the cover of Madden to avoid the jinx, it should now include getting paid to dunk (or should I say lick?) an Oreo.
Phelps takes the No. 1 spot in endorsement rank this week in the company's first post-Olympics poll. He was previously ranked No. 1,111 by the company.
Cincinnati Bengals wide receiver Chad Johnson legally changed his name to Chad Ochocinco (note that it’s one word). But “Ochocinco” might not appear on his jersey for the rest of the year? Here’s the deal.