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  • NCAA_player_suit.jpg

    If the copies of Electronic Arts' NCAA Football '10 that we received are the same that hit stores at midnight, the damages against the video game company and the NCAA could grow in the suit against them.

  • Google's under so much scrutiny for so many reasons right now, some are saying when it comes to government investigations, it could be the new Microsoft. Eric Schmidt was impressively upfront when it comes to investigations and lawsuits.

  • The big event –- UFC 100 –- will take place this weekend in Las Vegas. With that in mind,  UFC president Dana White joined me on CNBC this morning to talk business.

  • Initial unemployment claims dropped a surprising amount. The four week moving average dropped 10,000 to 606,000. While only one week's number, let's still take an encouraging moment and hope that we might be entering a better phase of the economy.

  • When Google CEO Eric Schmidt sat down to chat at Sun Valley, he couldn't avoid the most talked about startup at the Allen & Company conference: Twitter.

  • Is it the next big thing or isn't it? That was one question discussed in the halls and around the lunch tables at the Allen and Company annual retreat in Sun Valley. Yes, there was plenty of talk about the economy and a big focus on healthcare, but when it comes to the next big thing, none of the startups here offer silver bullets for digital content monetization. The hot young things here are the there social media companies. In the spotlight: Mark Zuckerberg, CEO of Facebook, Evan Williams, CEO of Twitter, Mark Pincus, CEO of Facebook application company Zynga, and Sam Altman, CEO of Loopt.com.

  • Google CEO Eric Schmidt, top, and co-founders Sergey Brin, left, and Larry Page are seen at company headquarters in Mountain View, CA.

    Google is looking to transform the way people use computers with its new operating system, Chrome. Here in Sun Valley I sat down with Eric Schmidt in his first TV interview since the potentially game-changing news was announced Tuesday.

  • Steve Wozniak

    Steve Wozniak's latest career move has some here in Silicon Valley scratching their heads. He's been tapped by Car West Auto Body of Danville, Calif. to hawk collision repairs.

  • LeBron James

    It's the talk of the sports world. Jordan Crawford's dunk over LeBron James at the Cavaliers star's Skills Academy.

  • nascar race

    When it came time to do another documentary, I knew that NASCAR was going to be it. It’s a sport with a huge fan following that is most exposed to the economic downturn.

  • youtube_screen.jpg

    Here at the Allen & Co. Conference in Sun Valley I sat down with WPP CEO Sir Martin Sorrell for a live on-camera interview, and we continued our conversation off camera. There's no question the ad market is suffering, this year down just over six percent globally, according to his numbers, and even more in the US. And based on Sorrell's month-to-month analysis there's no sign of a bottom just yet, though it looks like the market could turn around in the beginning of 2010.

  • Billy Mays

    Infomercial king Billy Mays might have died of a heart attack on June 28, but his image and booming voice that have helped sell billions of dollars worth of products over the last decade will live on in the commercial world.

  • Twitter

    With several of the giants here sitting on billions of dollars in cash, everyone's speculating whether Twitter could be an acquisition target. CEO Evan Williams recently told me that he's not interested in selling the company at this early point in its life cycle. Still, that's not stopping the, well, twitter about the company.

  • The last time you heard of Kazakhstan, it might have been from Borat Sagdiyev, the fictitious Kazakh journalist played by Sasha Baron Cohen in the movie Borat.

  • I just landed in Sun Valley for the annual Allen & Co. conference in Sun Valley. There are only a handful of private jets in the airport right now, but in just a few hours it'll be packed with jets whose tail numbers tell the story of some of the richest men in America.

  • Michael Jordan Special Edition Gatorade sent to Darren Rovell

    To commemorate Michael Jordan’s induction into the Basketball Hall of Fame in September, Jordan’s long-time partner Gatorade is unveiling a limited edition of six, 32-ounce bottles featuring labels with moments from his career.

  • Michael Jackson

    Ten years ago, Staples bought the naming rights to the arena that hosted the Los Angeles Lakers and the Los Angeles Clippers. It was a 20-year deal reportedly worth $116 million.

  • Lacoste Ad with Andy Roddick

    It has become a standard tradition. When a sponsored athlete wins a big tournament, the company runs a full page ad in a newspaper to congratulate them.

  • Bing.com

    When I clicked on Bing's search results, almost every site it linked me to was full of "Ads by Google." Bing is doing a good job of generating ad revenue – for Google.

  • Andy Roddick

    Andy Roddick played the match of his life yesterday, only to lose to Roger Federer in the Wimbledon final that featured a five-set marathon that lasted 30 games.