Long before the first economists began forecasting a recession, and the markets spiraled downward, Sobieski Vodka launched their "Truth in Vodka" campaign, with the pitch that consumers don't have to pay a "king's ransom" to drink a quality vodka. The message apparently has struck a chord.
Our Darren Rovell has been all over the decision by Kellogg's to not renew a contract with Olympian Michael Phelps, a contract which put the swimmer's face on boxes of Corn Flakes and Frosted Flakes.
Some of the biggest endorsers of Adidas never went to college. So the shoe and apparel company is hoping to grab attention by putting college jerseys on the four players who went straight from high school to the NBA.
The company continues to breach contracts as its assets are frozen due to the SEC probe and that means that anyone that has a deal with Stanford can disassociate from the firm.
At a time when so many companies are dispensing with meaningful guidance of any kind, eBay is taking the unusual step of offering guidance 3 years out. Not specific, quarter-to-quarter numbers, mind you, but sign posts investors can use to gauge the progress of its turnaround strategy.
There's been plenty of press about how consumers are trading down, but it's not just that simple, according to Mintel Senior Research Analyst Marcia Mogelonsky.
When Kellogg’s announced last month that they would not renew Olympic swimmer Michael Phelps, they issued a statement essentially saying that his pot-smoking ways didn’t jive with the values of their company.
In the past, this site has served as a watchdog of sorts for bad sports commercials. Well, unfortunately for the people at DirecTV, they might want to reconsider making some changes to their "Mega March Madness" package commercial.
Yesterday, the Dallas Cowboys unveiled the first finished luxury suite at their new stadium. To save time and money, they might want to stop work on some of those, including the league’s first ever field level suites.
A couple weeks ago, I told the story of Rinku Singh and Dinesh Patel, the two pitchers that the Pittsburgh Pirates signed from India after they competed in a reality show called “The Million Dollar Arm.”
Many people are fans of Vince Offer, the ShamWow! guy who is now offering up the Slap Chop. The big laugh line in the Slap Chop commercial is "you're going to love my nuts." Tune in at 36 seconds in to hear the phrase.
We’ve all heard of bulletin board material. It usually happens when a player or coach on an opposing team says something to insult the team they are going to play.
Any fan hoping to make fun of New York Yankees third baseman Alex Rodriguez can no longer get a No. 13 Yankees jersey with the word "A-Fraud" on the back.
In August 2005, Adidas bought Reebok for $3.8 billion. The idea was simple. Combine Reebok’s strengths in the United States with the strength of adidas worldwide and build a global company that would beat Nike as the No. 1 shoe and apparel brand.
I haven’t been too impressed with the print advertising Accenture has rolled out since they signed Tiger Woods many years ago.
A little more than a day after the Los Angeles Dodgers officially announced they had signed Manny Ramirez, a Dodgers sponsor is already putting the slugger in a promotion.
Forced to get creative from the "Great Recession," sports teams — already freezing or lowering ticket prices — are using food to coax us to the ballpark or arena.
Wealthy buyers will be flocking the Fasig-Tipton horse sale today at the Calder Racetrack in Miami to bid on thoroughbreds in the two-year-old-in-training sale.
Last month, the ShamWow! won our "As Seen On TV" Tournament. And while ShamWow! owner and spokesman Vince Offer accepted winning the title over the phone, we brought him into our studio on Friday to give him his prize.
This week, House Financial Services Committee chairman Barney Frank has been the force pushing companies who've received TARP money out of the sports marketing business.