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  • Serena Williams

    Last night, Serena Williams won the U.S. Open title with a victory over Jelena Jankovic. With that, most Americans will now forget about watching tennis for another three months. But when women's tennis comes back in 2009, WTA CEO Larry Scott is changing up a whole lot of things.

  • Jerry Seinfeld

    A few weeks ago, I detailed in a blog Microsoft's decision to use comedian Jerry Seinfeld as its new pitchman. I wrote then of the unusual choice of a professional complainer who hasn't done anything meaningful since his show Seinfeld went off the air a decade ago.

  • Gillette Stadium

    Today, we were live from Gillette Stadium in Foxborough, Mass., with Patriots owner Bob Kraft co-hosting the show. NFL commissioner Roger Goodell stopped by to talk about the state of the league.

  • Chad Johnson

    This morning, his name started showing up on sports Web sites, including ESPN and Yahoo, as "Chad Ocho Cinco" and NFL commissioner Roger Goodell told me today that the league won't stand in his way.

  • This just came into my e-mail box from the folks at Grandstand Sports, a sports memorabilia company:

  • green_dennis.jpg

    The interview went like I thought it would. I just talked to Dennis Green, former NFL coach, whose most famous line is now “We Are Who They Thought They Were.”

  • Blimp

    I thought I covered every angle of the blimp story yesterday, but I have one follow-up. I never really talked it from DirecTV’s perspective. Below is my interview with Josh Stern, the company’s director of advertising.

  • blimp_darren.jpg

    When the U.S. Open kicked off this year, I once again noticed the blimp hovering overhead on the television coverage. Except this time, it wasn't a familiar name like Goodyear or Fujifilm. This one had DirecTV branding on it.

  • Last week, when I was doing the morning show circuit with Michael Phelps, he was asked on camera if he was dating anyone. Phelps predictably said that was his personal business. I'm a big fan of Michael's and if I were managing his brand, I will tell him this: Go star hopping on the dating circuit and do your best to make sure everyone knows about it.

  • Rafael Nadal

    Mardy Fish will play Rafael Nadal in the quarterfinals of the U.S. Open Wednesday. On the surface, it's the story of the world's No. 1 against an American player whose having his greatest run at his hometown slam. But dig a little deeper and you'll find a more intriguing business story.

  • On Friday, I wrote about how I thought that elite college football players whose jerseys are being sold in school bookstores should get paid. Chris Olds of the Orlando Sentinel disagreed with me. So I wrote him to ask if he'd elaborate further -- and here's what he told me.

  • For years, the NCAA has turned a blind eye to the fact that its member institutions give the Nikes, Adidases and Under Armours of the world specific numbers that match up to their best players. Here's a list of the players who should be getting paid.

  • marriott_sign.jpg

    When your competition inks a great athlete to an endorsement contract, I’d suspect you wouldn’t go out of your way to talk about that said athlete. But, on his blog earlier this week, Bill Marriott, Chairman and CEO of Marriott International, couldn’t stop spouting about the Olympic performance of Michael Phelps, who is a Hilton spokesman.

  • Yesterday, I followed Michael Phelps around all day on his first full day on U.S. soil in New York City. I've done all-access pieces before, but I've never seen anything like this. Click to watch the exclusive CNBC.com video!

  • There's been plenty of reaction to the LPGA's English mandate that I wrote about yesterday. Here are some of the comments I received from my readers...

  • Nastia Liukin

    General Mills announced today that gold medal gymnast Nastia Liukin and gold medal decathlete Bryan Clay will grace its famous Wheaties boxes in a couple of weeks. It is the "Breakfast of Champions," of course, but who is eating it these days? To be honest, the only reason why I ever bought a Wheaties box is as a collector's item...

  • Venus Williams played her first round U.S. Open match under the lights Tuesday night, wearing a new style dress from her Steve & Barry's "Eleven" line. Last year, Williams' move to take a deal with the innovative low-cost retailer got a lot of attention.

  • Fresh off a great Olympics, companies are hoping to latch onto the fever by booking athletes for speeches. Evan Morgenstein of PMG Sports, who represents swimmers Dara Torres and Jason Lezak among others, says business has been brisk. See the numbers for yourself.

  • golf_course.jpg

    I'm sure you've heard by now that the LPGA is requiring players to be proficient in English by next year or risk losing their tour status. The move has been called "unsportsmanlike," "un-American" and even racist, but the question that hasn't really been answered is: exactly how good is it for business?

  • ceremony_275x220.jpg

    With the Olympics now over, sports marketers are now going to start figuring out what athletes they should attach their brands to. So here's my top 25 Beijing Olympians in terms of their marketability, in order of how they'll be coveted by the corporate world.