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  • Air Max 2009

    The price of Nike’s new running shoe, the Air Max 2009+ might be seen as insensitive to the times.

  • Today, the folks at Coca-Cola announced that its Sprite brand would launch the first-ever slam dunk showdown. The contest will look for the best amateur dunker across America. The competition will culminate at the NBA All-Star Game in Dallas, where four finalists will compete for the crown, and the company says that LeBron James will help choose the champion.

  • Leverage Agency

    Tony Ponturo, the former vice president of global sports and entertainment marketing at Anheuser-Busch, announced today that his newly formed Ponturo Management Company will make a minority investment in sports marketing firm Leverage Agency that will make Ponturo the chairman of Leverage.

  • Kia

    LeBron James and Dwight Howard have many endorsement deals, but both are currently free agents as far as national car deals go.

  • Kentucky Derby winner Mine That Bird

    The story of Kentucky Derby winner Mine That Bird is pretty amazing. The horse’s trek from New Mexico, owners from Roswell and the jockey Calvin Borel, who only two years removed from a Kentucky Derby win couldn’t find a high-profile ride.

  • Combos

    If Kyle Busch wants to win every race, he should tell his primary sponsor Mars Snackfood to allow him to drive an orange Combos car every time.

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    Danica Patrick unveiled her new No. 7 race car today, which is sponsored by Boost Mobile and Motorola. We chatted with the 27-year-old Patrick, touching on her sponsors, swimsuit covers and Twitter.

  • With the Kentucky Derby coming up this weekend, we sat down with Keeneland president and chief executive Nick Nicholson to talk about the business of selling horses.

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    Last year, I was fascinated with the study done by a group of economists that revealed that better looking quarterbacks made more money. Using facial symmetry to objectify looks, the group revealed that players who looked better made about $300,000 more.

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    Allen Stanford, the Texas billionaire accused of running an $8 billion fraud, tried to turn himself into the authorities yesterday. But golfer Vijay Singh is still wearing the company's logo on his hat and shirt.

  • With Rafael Nadal and Roger Federer toting Babolat and Wilson rackets, it's not that easy for the folks at Head to get attention these days.

  • Earlier this week, the Wall Street Journal had a story on one of my favorite sports: Cup stacking.

  • Reflecting on the absurdity that is the name of Jenny Craig’s horse (Chocolate Candy) in this year’s Kentucky Derby, we asked you to help us rename it before the big race.

  • Quail Hollow Championships

    Tomorrow, in Charlotte, the Quail Hollow Championship will tee off. It was once called the Wachovia Championship, but because of public pressure put on banks receiving TARP money to cut extraneous expenses, the bank’s owner, Wells Fargo, decided it was easier to just generically name the tournament after the club where the event is played.

  • Kentucky Derby 135

    You might be surprised to hear that weight loss queen Jenny Craig owns one of the favorites in this weekend's Kentucky Derby.

  • Under Armour

    Having been a business reporter for almost a decade, I've learned two things about product recalls.

  • Yankee Stadium

    The New York Yankees announced today that they were reducing prices on a select group of premium seats, while offering refunds and comps to those who spent thousands of dollars on seats per game at the new stadium.

  • Empty seats no longer? The New York Yankees have announced the following price changes on premium seats.

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    A growing number of food manufacturers are showing the staples in their portfolio a little more love these days in an attempt to remind frugal gourmets of the basics. How basic? Think butter and canned goods. This is not only because they want to cash in on consumers' newfound frugality, and defend against private label, but also because there have been fewer new product introductions vying for ad dollars.

  • Wall Street was quite impressed with Under Armour’s first-quarter earnings today as shares have soared by more than 12 percent.