FedEx will not run a Super Bowl ad for the first time in 12 years, according to a posting on the company Web site Monday.
When you are a leader in a certain sector and a competitor is coming after you, what do you do? You're supposed to just continue being who you were before the No. 2 was breathing down your neck.
At a Modell’s I visited this morning, they had a special that advertised NFL replica jerseys– regularly $79.99– at $29.99 and $39.99. It was on select jerseys, but the special was supposed to be on Fridays and Saturdays. It, of course, was a Thursday.
As the debate heats up for the league's Most Valuable Player, I'm going to give you my take on the award. By that I mean, what player is worth the most to his team?
Yesterday, Kobe Bryant and Nike unveiled the Zoom Kobe 4 Cut, a low-top basketball shoe that will hit Foot Locker shelves in February. We talked to the Los Angeles Lakers about the launch and about the idea of shunning the high-top.
Lighter is the theme again. Though you're going to remember the Zoom Kobe Cut, also endorsed by Bryant, because it's a low top.
Thanks to Billy Ripken for telling his story and everyone who wrote in after seeing our obscenity bat story yesterday. There's one part of the story, which I inadvertently left out.
A major Yahoo shareholder, Ivory Investment Management, plans to push Yahoo to forge a search deal with Microsoft.
Today, the Billy Ripken 1989 Fleer card sells for about $5. The 1989 Fleer card of his Hall of Fame brother still sells for less. For nearly 20 years, Billy Ripken hasn't told the whole story. That is, until he revealed to me how it all went down:
On Saturday night, Oscar De La Hoya and Manny Pacquiao will fight in Las Vegas. And the biggest story line going is the HBO Pay-Per-View price. At $54.95, Bob Raissman of the Daily News has dubbed it "Boxing's (Last) Price Gouge."
Former AOL Chief Executive Jonathan Miller is trying to raise capital for Velocity Interactive Group, an investment firm focused on digital media where he is a partner, and not for buying Yahoo Inc, the New York Post reported.
More data equals more money. It's a pretty failsafe rule in the word of marketing. The more information you give advertisers on exactly who is really watching your ad, the more you can charge for the ad time.
Yesterday, we revealed that it was a 14-year-old track star named Chris Vennum that was the first athlete to appear on Sports Illustrated in Nikes. We put out an APB in an effort to find Vennum.
When a player gets traded or gets in trouble, sporting goods retailers are among the most nervous. If the player is very popular and never plays for the team again, it's a disaster from an inventory standpoint. Retailers have to slash prices to somehow get rid of the useless jerseys.
Kobe Bryant and the Los Angeles Lakers rise again, Brett Favre stays in the game, the Olympic Committee makes a stunning move and more pro sports teams than ever go up for sale.
Customers turned out to the stores and malls this Black Friday, but the analysis so far indicates that there were fewer of them than last year. And those shoppers who did show up were far more selective, looking for the best bargains, in this competitive holiday season.
Sure, there are plenty of reasons to expect crowds at the stores this Black Friday - tradition, a more condensed holiday shopping season and a cost-conscious consumer - but there are also some subtle signs that retailers aren't too sure about the turnout.
For the millionth time, LeBron James has no bonus in his current contract with Nike—still his original contract—that pays him more if he plays in New York or any other big city for that matter.
In this economic environment even the hot online advertising market is showing declining growth. I just got the latest search share statistics from Nielsen that show that Google has a lot to be grateful for. In October Google did 8.1 percent more searches than it did in the year-ago period.
GM insists discussions had started earlier in the year, but it seems like more than just a coincidence that just as GM is slammed for overspending (i.e. on those private jets) it's very publicly dropping its high-paid spokesperson.