Media Advertising


  • Nike's Earth Day Spokesman: Steve Nash Tuesday, 22 Apr 2008 | 3:49 PM ET
    Steve Nash

    Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.

  • Parker Signs With Adidas and Gatorade Tuesday, 22 Apr 2008 | 10:46 AM ET

    Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.

  • European Earnings: Inflation Hits, Helps Profit Tuesday, 22 Apr 2008 | 4:32 AM ET

    Rising food and energy prices took a toll on the bottom line of Associated British Foods -- the owner of retailer Primark -- the company said on Tuesday.

  • going_green.jpg

    It costs consumers more to buy ‘green’ or eco-friendly products. But retailers are hoping that consumers’ conscience will override price-consciousness when it comes to buying these green lines.

  • Web Metrics and Grains of Salt Monday, 21 Apr 2008 | 10:28 AM ET

    ComScore's wildly off-the-mark prediction on Google's first quarter click growth shows how difficult measuring Web traffic can be.

  • A Web Shift in the Way Advertisers Seek Clicks Monday, 21 Apr 2008 | 9:53 AM ET

    Marketers and advertisiers are increasingly looking to ad networks, which sell display advertising across groups of Web sites, to promote their products.

  • Danica Patrick Finally Wins: So What's Next? Monday, 21 Apr 2008 | 9:50 AM ET

    In some way, we feel sorry for Danica Patrick, who won her first race on her 50th try this weekend. At least on the surface, it couldn't have come at a worse time in a worse place.

  • Danica Patrick: My One On One With Her After The Win Monday, 21 Apr 2008 | 9:11 AM ET

    This morning, I went one on one with Danica Patrick to talk about her win in Japan. Here's the video and the transcript. Darren: From a marketing standpoint people have called you the Anna Kournikova of racing. You finally won. What type of pressure were you feeling and what are you feeling now?

  • Google Earnings May Give Yahoo Leverage Friday, 18 Apr 2008 | 12:19 PM ET
    Yahoo!'s headquarters in California.

    An earnings windfall for Google should benefit rival Yahoo in buyout talks with Microsoft, as investors view the results as proof of a robust online advertising market.

  • The David Ortiz Jersey: What Will It Go For? Friday, 18 Apr 2008 | 9:35 AM ET
    Jimmy Fund Chairman Mike Andrews (center) and Dana-Farber patients Ryan Reardon (left) and Gerry House unveil the jersey in the Jimmy Fund Red Sox Gallery at Dana-Farber.

    I think it's pretty hard to argue now (although I know I'll still get the e-mails), the Red Sox-Yankees rivalry is the greatest in sports. It's why the David Ortiz jersey--it's really a shirt if you look closely at it--pulled from the concrete at the new Yankee Stadium is a tremendous collectors item.

  • Google Profit Jumps 30%, Blows Past Expectations Thursday, 17 Apr 2008 | 6:35 PM ET

    Google reported earnings that rose 30 percent and handily beat analysts' expectations, and the company's shares jumped in late trading.

  • Best Selling 2008 Rookie NFL Jersey? Chris Long Thursday, 17 Apr 2008 | 2:24 PM ET
    Chris Long

    OK. I'm not that much of a psychic. But Scouts Inc.'s latest mock draft has Chris Long, yes Howie Long's son, going fourth to the Oakland Raiders. And although the hopeful Raiders fans bought plenty of Jamarcus Russell shirts last year even though he hardly played and there's rumors he hit 300 pounds in the offseason, they'll spend plenty of money again if they...

  • Google Headquarters

    Investing in Google shares is... different. It's one of the few companies where 30% revenue growth would be disappointing and 450 bucks a share is seen by many as cheap. How do you read earnings of a company like this? I'm glad you asked.

  • Kobe, Shaq In The Best League Ad I've Ever Seen Thursday, 17 Apr 2008 | 1:11 PM ET

    I have to say that I'm not usually impressed with league generated ads. But I have to say, I think the new "There Can Only Be One" NBA Playoffs ads are brilliant. If you haven't seen it, check this out.

  • New York Times "Headlining" Internet For Better Days Thursday, 17 Apr 2008 | 1:11 PM ET

    The New York Times Company posted a $335,000 loss for the first quarter--a dramatic drop from the $23 million profit the company earned in the year-ago-quarter and missing Wall Street estimates.

  • Wasserman Media Group Confirms Rose Representation Wednesday, 16 Apr 2008 | 10:46 PM ET

    As reported here first on Sunday night, Wasserman Media Group will represent potential number one NBA draft pick Derrick Rose.

  • Your Stimulus Check: Sears Has Plans For It, If You Don't Wednesday, 16 Apr 2008 | 2:02 PM ET

    Cash your stimulus check at Sears and the company will give you a bonus gift card worth 10 percent of that check. What's the catch? You have to cash your entire check and trade it in for a giftcard that has to be redeemed at a Sears, Kmart or a Land's End sometime between May 14 and July 19th.

  • Wachovia Gets A "Double Bogey" With Tiger's Surgery Wednesday, 16 Apr 2008 | 12:18 PM ET
    A Wachovia branch bank.

    So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.

  • American "Idol" Chatter Wednesday, 16 Apr 2008 | 9:34 AM ET

    If you don’t watch “American Idol,” move on. The other 30 million of you—let’s dish. Here are my thoughts on last night’s show. Email me yours and I’ll post them. The audience is still booing the departure of Michael Johns, or maybe they're still booing Ryan for cruelly leaving the Aussie hanging a few moments last week.

  • Nike: They Really "Won" The Masters Tuesday, 15 Apr 2008 | 5:04 PM ET

    So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.