Media Advertising

More

  • NBC, which has broadcast Notre Dame football games since 1991, extended its contract with the school today through the 2015 season. This despite the disastrous 3-9 season last year in which the network had the lowest rated broadcasts ever.

  • microsoft_yahoo.jpg

    An investor with a minority stake in Yahoo on Thursday urged Microsoft to take its most recent proposal for a partial investment directly to Yahoo shareholders and prove its merits.

  • Yahoo partners with Google

    Yahoo and Google face intense U.S. Justice Department scrutiny of their deal to share some advertising revenue, and the heat will likely increase under a new administration.

  • gatorade_tiger_woods.jpg

    Tiger Woods has many endorsement deals, but the ones that will be the hardest hit are the companies that stand to benefit from Woods when he’s out on the course.

  • Family Guy - Season 3 cover art

    Mainstream advertisers normally gravitate toward wholesome characters from mainstream shows that steer clear of hot buttons. But in recent months, big brands like Coca-Cola, Subway and White Castle have been borrowing for their marketing efforts characters from “Family Guy,” which has been criticized for everything from anti-Semitism and sexism to homophobia and overall disgustingness, the New York Times reports.

  • Kevin Garnett

    For a second, I thought that is so great. How often, in the first interview after you win the championship, do you quote the slogan of your shoe sponsor (adidas pays Garnett for his endorsement)?

  • Microsoft said on Wednesday it had purchased privately held digital television advertising technology company Navic Networks.

  • Carl Icahn

    Yahoo investors are showing more interest in an alternate board slate proposed by billionaire Carl Icahn that was first formed to deliver the company to Microsoft in a now-defunct buyout.

  • Tuscany Reserves

    WCI, the troubled homebuilder, sold the community where Mediate lives--Tuscany Reserve--to foreign investors for $65 million last month. The development is in Naples, Fla., among the hardest hit of all U.S. cities in terms of the mortgage fallout.

  • TW Dri-FIT Drop-Needle Men's Golf Polo Shirt

    Nike Golf spokesperson Beth Gast has told me that Tiger Woods will be wearing the same shirt design as he did yesterday for the 18-hole playoff today against Rocco Mediate. The shirt, which will get another four hours of product placement, is a TW Dri-FIT Drop Needle shirt, whose exact color is "Carmine," that sells for $70.

  • microsoft_yahoo.jpg

    Microsoft sought on Friday to enlist support for its opposition to a new advertising collaboration deal between Google and  Yahoo, two sources familiar with the matter told Reuters.

  • microsoft_yahoo.jpg

    Microsoft is still open to negotiating with Yahoo after offering $1 billion in cash to buy its search business in a deal that would have delivered $1 billion in additional annual operating income to Yahoo.

  • sportscope.jpg

    It's more important here than during most tournaments because of the USGA's idea to pair Tiger and Phil together for the first two rounds. When I checked late yesterday at the merchandise tent here at Torrey Pines, they were almost sold out of the standard variety (costs $65) and the zoom lens ($80).

  • Yahoo partners with Google

    After Microsoft and Yahoo's drawn-out acquisition dance officially ended Thursday, Yahoo partnered with Google. Yahoo lost out on Microsoft's $47 billion dollar offer and instead made a more modest deal with the online ad behemoth.

  • microsoft_yahoo.jpg

    Google announced a non-exclusive advertising services agreement with Yahoo, only hours after a decision by Microsoft to walk away from talks to acquire Yahoo.

  • 2008 U.S. Open Torry Pines

    Out of all the championships, I'd say both U.S. Opens (golf and tennis) are more reliant on logo design than any other championship. Why? Because the same players play in it every year.

  • Dana White

    I just interviewed Ultimate Fighting Championship President Dana White who talked to us about a variety of topics, including the unveiling of a line of fighter action figures. But many UFC fans tuned in to see if White was going to use our platform to make the big announcement he said told ESPN The Magazine's Ryan Hockensmith he would make.

  • Here are the video clips of my interviews on American companies licensing overseas. Be sure and check out my blog post on this as well.

  • Hannah Montana star Miley Cyrus.

    So many entertainment and toy giants are looking to lend their names to manufacturers who want to sell their name overseas. According to Disney their licensing business will grow to $30 billion dollars in 2008.

  • tv_advertising.jpg

    A big surprise considering the economic downturn and the challenges and new competition network TV faces. The broadcast networks are bringing in about $9.2 billion for their primetime lineups, up slightly from last year, while analysts expected total sales to be flat to down.