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  • Lawrence Sidbury

    I cover sports business. So that means I care about the money stories. And that's why I think the best story for this weekend's NFL Draft could be Lawrence Sidbury Jr.

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    Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.

  • Roger Goodell

    NFL commissioner Roger Goodell was on "Squawk Box" this morning. Here are the highlights.

  • Snuggie

    In the commercial for the Snuggie, the “Blanket With Sleeves,” a bunch of fans are cheering on a team in their Snuggies. And while the Snuggie has now evolved into a “Snugglette,” a version for kids, there hasn’t been a Snuggie offered with any team logo on it.

  • Tony Hawk

    On Friday, we wrote about Tony Hawk tweeting that he was being asked to pay for items he donated to a museum that "went bankrupt."

  • Twitter

    On Tuesday, golfer Stewart Cink told his 76,477 followers on Twitter that he was skiing at Snowbird in Little Cottonwood Canyon, Utah.

  • As Seen On TV

    Tomorrow, my documentary "As Seen On TV" debuts. It's an unprecedented, inside look at the $150 billion infomercial business that has made the Snuggie, the Shamwow! and the Ginsu household names.

  • Boston marathon

    After an athlete wins some big event, the star thanks the sponsors, even though the company – most of the time – has absolutely nothing to do with the achievement.

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    Earlier today, we told you that the Yankees had not found anything conclusive from previous wind pattern studies at the new Yankee Stadium.

  • New York Yankees

    In six games at the New Yankee Stadium, there have been 27 home runs. That's an average of 4.5 home runs a game and, if the pace keeps up, that would yield 365 regular-season home runs. Compare that to last year, when only 160 home runs were hit in the old Yankee Stadium.

  • Boston Marathon

    Don’t be surprised if the 113th running of the Boston Marathon turns into a sequel for Chariots of Fire. Only this time, it is anyone named Cheruiyot who is on fire. There's four-time Boston winner Robert Kipkoech Cheruiyot, Evans Cheruiyot and Robert Kiprono Cheruiyot.

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    Two years ago, when Dennis Mascari went to visit his father at a cemetery, he came up with an idea: Build an area for deceased Cubs fans.

  • eco_aisle_walmart.jpg

    With consumers watching every penny, they are asking tougher questions and wanting more results from the products they do buy. In this environment, it’s not enough for products to wrap themselves in the “green” banner, and tout fuzzy claims about making the world a better place.

  • Tony Hawk

    At 10 p.m. ET last night, skateboarding icon Tony Hawk went online to file this Twitter note: “A sports museum that I recently lent some memorabilia to went bankrupt before it opened. The court wants $1,500 to give me my stuff back...”

  • The best Fortune 500 company in the world at viral video these days is Nike.

  • John Madden

    Frank Caliendo, the comedian who made his name by impersonating John Madden, got a little less relevant thanks to the broadcaster's retirement on Thursday.

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    John Madden still has a ton of endorsement deals, which his agent Sandy Montag has said will remain active.

  • John Madden

    Over the years, John Madden has been in so many ads and is, of course, the name behind the most successful sports video game franchise of all time, which has sold more than 65 million copies.

  • We just got word that Gillette is unveiling a new spot at the opening of Yankee Stadium today. It features Derek Jeter, Tiger Woods, Roger Federer, some crazy 70s outfits and the Bee Gees.

  • John Madden has announced that he is retiring today. And given that the broadcasting great has been in more commercials than any other announcer, we’re rolling some of his best spots.