AdWeek Executive Editor James Cooper and Event Solutions Chief Marketing Officer Mike Jackson talk about advertisements aired during the Super Bowl.» Read More
Earth Day: And there is no athlete more perfect for this day for Steve Nash. The guy has endorsement deals with Arizona Power Company, Canadian Company BC Hydro (a hydroelectric utility), Energy Innovations (renewable energy) and drives a Lexus Hybrid! He also has a big endorsement deal with Nike -- which today is re-releasing Steve Nash's Trash Talk shoe in limited quantities.
Former University of Tennessee standout and WNBA top draft pick Candace Parker has signed her first two endorsement deals, CNBC has learned.
Rising food and energy prices took a toll on the bottom line of Associated British Foods -- the owner of retailer Primark -- the company said on Tuesday.
It costs consumers more to buy ‘green’ or eco-friendly products. But retailers are hoping that consumers’ conscience will override price-consciousness when it comes to buying these green lines.
ComScore's wildly off-the-mark prediction on Google's first quarter click growth shows how difficult measuring Web traffic can be.
Marketers and advertisiers are increasingly looking to ad networks, which sell display advertising across groups of Web sites, to promote their products.
In some way, we feel sorry for Danica Patrick, who won her first race on her 50th try this weekend. At least on the surface, it couldn't have come at a worse time in a worse place.
This morning, I went one on one with Danica Patrick to talk about her win in Japan. Here's the video and the transcript. Darren: From a marketing standpoint people have called you the Anna Kournikova of racing. You finally won. What type of pressure were you feeling and what are you feeling now?
An earnings windfall for Google should benefit rival Yahoo in buyout talks with Microsoft, as investors view the results as proof of a robust online advertising market.
I think it's pretty hard to argue now (although I know I'll still get the e-mails), the Red Sox-Yankees rivalry is the greatest in sports. It's why the David Ortiz jersey--it's really a shirt if you look closely at it--pulled from the concrete at the new Yankee Stadium is a tremendous collectors item.
Google reported earnings that rose 30 percent and handily beat analysts' expectations, and the company's shares jumped in late trading.
OK. I'm not that much of a psychic. But Scouts Inc.'s latest mock draft has Chris Long, yes Howie Long's son, going fourth to the Oakland Raiders. And although the hopeful Raiders fans bought plenty of Jamarcus Russell shirts last year even though he hardly played and there's rumors he hit 300 pounds in the offseason, they'll spend plenty of money again if they...
Investing in Google shares is... different. It's one of the few companies where 30% revenue growth would be disappointing and 450 bucks a share is seen by many as cheap. How do you read earnings of a company like this? I'm glad you asked.
I have to say that I'm not usually impressed with league generated ads. But I have to say, I think the new "There Can Only Be One" NBA Playoffs ads are brilliant. If you haven't seen it, check this out.
The New York Times Company posted a $335,000 loss for the first quarter--a dramatic drop from the $23 million profit the company earned in the year-ago-quarter and missing Wall Street estimates.
As reported here first on Sunday night, Wasserman Media Group will represent potential number one NBA draft pick Derrick Rose.
Cash your stimulus check at Sears and the company will give you a bonus gift card worth 10 percent of that check. What's the catch? You have to cash your entire check and trade it in for a giftcard that has to be redeemed at a Sears, Kmart or a Land's End sometime between May 14 and July 19th.
So many sports fans were shocked last night to find out that Tiger Woods had arthroscopic surgery on his left knee. And that left me with trying to figure out who was the big financial loser in all of this.
If you don’t watch “American Idol,” move on. The other 30 million of you—let’s dish. Here are my thoughts on last night’s show. Email me yours and I’ll post them. The audience is still booing the departure of Michael Johns, or maybe they're still booing Ryan for cruelly leaving the Aussie hanging a few moments last week.
So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.