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    Every year around this time, we start talking about who the big winners are in the college basketball coaching ranks. What team made it to the Sweet 16 that wasn't supposed to?

  • This summer could be unlike any other we've seen in professional sports. If things don't turn around with the economy by then, and it's not looking particularly good, it's possible we'll see some teams engage in conversations with their respective leagues about either contracting the team or selling it off to the league.

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    The opening rounds of the Sony Ericsson Open kick off next Thursday in Key Biscayne, Fla. It’s the largest tennis tournament outside the four slams.

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    It’s the ultimate underdog story. Upstart clothing company sees the one Division I basketball team that wears its product make it to the NCAA basketball Tournament.

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    Irish whiskey has been one of the fastest growing spirits categories over the past few years, and its growth isn't just luck.

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    People are more likely to trust their financial company if they advertise; they trust their bank or investment firm less if they don't.

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    Vitaminwater is the official drink of the NCAA men's basketball tournament and Papa John's is the official pizza. But did you know that there's an official ladder?

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    Station Casinos has announced that it will file for bankruptcy protection in the next month. Why do you care as a sports fan? Because the Fertitta brothers, who own in between 20 and 25 percent of Station, own 90 percent of the UFC.

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    Executives with a fledging Web site called Pickmanager.com have managed to break through the March Madness bracket clutter.

  • Devin Hester

    We've written about the marketability of Chicago Bears kick returner Devin Hester many times before.

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    He might have only won one grand slam title, but we're happy that the folks at Reebok and Tennis Warehouse think that Michael Chang is worth commemorating.

  • While the guys on Capitol Hill continue to focus with their hate campaign on sports marketing expeditures by entities that have received bailout money, one federally backed company slipped under the radar this week by inking a pretty sizable sponsorship.

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    Yesterday, we wrote about how we thought that M&M's badly whiffed on its new Magic Johnson-Larry Bird ad.

  • So one of the crazy things about the economic downturn is that all-of-a-sudden you start hearing about these strange sponsorship deals that are now being undone.

  • Nike

    It's pretty safe to say that Nike, once again, dominates the March Madness shoe landscape. The shoe and apparel company has contracts with 52 of 65 teams.

  • Over the years, we've heard some crazy Wall Street office pool stories. They are classic tales that get passed around the water cooler.

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    The folks at the AVP, the professional beach volleyball league, know that the first key to drawing a crowd in this economic environment is to get people to look.

  • Among those young people coming of age today, we can see a shift in goals from just a few years ago. Gifting is creative: kids donating their big events for causes rather than spending on lavish parties. There’s less desire among graduates to plunge into big-money-making endeavors rather, there is genuine interest in giving back.

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    So kudos to the folks at M&M's who came up with a really cool idea by dressing up Larry Bird and Magic Johnson as M&M's.

  • $0: Amount that North Dakota State will make from the NCAA for playing in the tournament. When the team joined the Summit League, it agreed to wait until 2010 to receive a half of a share of postseason money and 2011 to get their full share.