The fast food restaurant is unveiling an undisclosed product during this year's big game. Can it build buzz this way?» Read More
Seattle Mariners closer J.J. Putz was put on the 15-day disabled list yesterday after an MRI reveal an inflammation in the cartilage around his ribs. Why does this blog care? Because we were concerned it would ruin one of the best Major League promotions of the year!
It was only a week ago that I was reading an ESPN.com article by an old friend and colleague, ESPN.com's Ric Bucher entitled "BDA helps Anthony continue prosperous relationship with Nike."
Readers weigh in on Northrop Grumman, a Jaguar "flame" and... what's a TEFC?? ... Mark M. (who has a Northrop email address), responded to my blog on Northrop Grumman's analyst call. I pointed out the timeline of funding over the next few years will reach $10 billion, saying "That's a lot of money." He disagrees...
LeBron James' stint with Coca-Cola can best be described as moderately interesting. Five and half years ago, the brand signed the high school phenom and number one draft pick to a six-year deal and assigned him to its Sprite and Powerade brands
American Apparel's t-shirts and clothing better continue selling like hotcakes... because the legal bills at this retailer/manufacturer must be astronomical. Now, filmmaker and iconic NY curmudgeon Woody Allen has filed a $10 million lawsuit against American Apparel...
Sentimental people might have been hoping for Davidson to pull out the upset last night, but CBS really wanted to Kansas. Why? Because Cinderellas don't draw. We have the proof.
The best marketing is the kind that provides a company huge bang for no buck at all. Tell everyone you'll give your product away for free if something impossible happens--like the Giants winning the Super Bowl--and then sit back confidently that you'll never have to pay up.
Kansas State head basketball coach Frank Martin says he's pretty sure his freshman Michael Beasley is turning pro, speculating that he's worth about $100 million in salary and endorsement money.
So the NBA has given us the mother of all jersey sales lists. In honor of them celebrating the upcoming 10-year anniversary of their store in New York City, they have released their top 10 best selling jerseys.
When it comes to the big business of celebrity gossip, a Hilton is cashing in, and I'm not talking Paris. I'm talking PEREZ, the self-dubbed 'Queen of Media.' Born Mario Lavandeira, Hilton named his persona after the ultimate celebrity who's famous for simply being famous, and created one of THE most successful celebrity gossip blogs.
The clock is ticking at Ford. By the end of 2009, the company has targeted that it will be back in the black. That's less than 2 years away and with the economy slowing down, you might be looking at that deadline and wondering if Ford is going to make it.
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
The saddest thing about NBA star Gilbert Arenas hurting his knee this year, at least to me, was that this was the year he was going to show the world he was a marketing star. You see, Gilbert Arenas--more than any other star in the sports world--is the perfect combination of talent and marketing savvy and the dude just gets it.
CBSSports.com is allowing fans to create their own highlight clip set to the song "One Shining Moment," which will play for the 22nd straight year at the end of this year's tournament. Last night, I caught up with "One Shining Moment" composer David Barrett who licensed the rights to CBSSports.com for the highlight clips this year.
Four years ago, I was going through the uniform rosters of all the NCAA Tournament teams and I found “Sports Belle” next to then No. 1 seed St. Joseph’s. I had never heard of this company. So I called them up. And found out the team that had just finished a perfect regular season was paying to wear the jerseys and shorts from this small manufacturer out of Knoxville, Tenn.
College basketball fans are not the only ones going mad this March, advertisers are too.
CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.
St. Patrick's Day retail spending is supposed to be down this year, according to the National Retail Federation, but I'm not sure that's going to be the case in the sports world, which has experienced a major bump in recent years.
So let's say you're a 14-year-old kid. And you want to be the next LaDainian Tomlinson. So you start to look into how he trains. You notice that LaDainian is part of Nike's new SPARQ training campaign. Then you're doing some research online and you find out that Todd Durkin, Tomlinson's trainer, has a web site and his web site is sponsored by Under Armour.
I declare the celebrity fashion line trend over to be over at this moment. Please, let it be over. Let me explain. Rachel Bilson, the 26-year old actress from the former Fox teen drama "The OC," now has her own line of denim with DKNY jeans.