In last night's game, Tampa Bays shortstop Jason Bartlett stole a base and the Taco Bell promotion that I've analyzed on this blog was put into action. As you might recall, Taco Bell told me last year that it gave away millions of free tacos as part of its "Steal A Base, Steal A Taco" promotion.
This is how the game works. First, you figure out who the sponsor of the facility is. (Note: This is easy and is only part of the game). Then, walk around the stadium and evaluate how that sponsor is doing within the stadium and then figure out how natural the fit is.
With more shoppers opting for paper over plastic - cash over credit cards, that is - Kmart is reminding consumers that it offers layaway service.
Yahoo reported a profit that declined from last year but matched analysts' expectations. The Internet advertising firm also said it will cut 10 percent of its workforce.
The same people who laughed at the notion of a 24-hour sports network and a 24-hour weather network would certainly laugh today at the robust business of scouting journalism and the broadcasts of both the NFL Draft and the NFL Combine.
So last year, I gave Taco Bell credit for a promotion in which they'd finally have to pay off. After years of generating publicity on stunt worthy promotions that never gave anyone free food (minus the chalupa giveouts at NBA games), they came up with "Steal A Base, Steal A Taco."
I'm going to admit it. I had never heard of David Price before I watched him close out the Boston Red Sox on Sunday night, pitching the Tampa Bay Rays into the World Series.
Is he going to be the teacher you "thought he was?" That's the question some students at San Diego State will be asking themselves after the school named former college and NFL head coach Dennis Green as a teacher today. Green will teach BA703 — or Strategic Management — in SDSU's Sports Business Management program
Update II: After yesterday, I wasn't so sure that my prediction that the Jets would not get the $25,000 average for Coaches Club personal seat licenses would hold up. But things haven't been in the Jets' favor on Day 2 of the auction on eBay's StubHub.
Over the past couple weeks, I've been trying to keep you up to date on the latest in sports business and how the industry is being affected by the economy. I've tried my best not to be alarmist and to tell you the real story. But I'm afraid that some stories written by others are a bit overboard.
The world's largest audiovisual content market kicked off in Cannes with MIPCOM 2008 amid turmoil in the financial markets.
I just received the top selling NFL jersey stats from Joanna Hunter at the NFL and the Cowboys have four players in the top 10. Here are the selling jerseys on NFLShop.com from April 1-Oct. 15:
This Sunday, Nokia was a sponsor of this race called the Royal Parks Half Marathon, which took place in London. In order to get the bang for their buck, they paid runners to get dressed up in animal mascot costumes--there was a rabbit, a fox, a squirrel and badger.
The sport that makes its money off the well-heeled will go the way of the people who they market to. Yes, the PGA Tour recently signed Citi as a sponsor of the Presidents Cup, but Wachovia's golf tournament will now be in the hands of Wells Fargo.
CNBC presenter Ross Westgate offers his view of how audiovisual and content companies are grappling with a financial meltdown across the globe from the Mipcom conference in Cannes.
The New York Mets said yesterday that they have sold out their luxury suites for Citi Field next year. That’s an amazing statement of resistance, especially during these tough economic times.
Facing an increasingly bleak economic picture, media giant Viacom cut its financial outlook for the first year, sending its shares, and shares of other media stocks, falling.
The day after a political debate it seems appropriate to examine just what this presidential campaign means for the TV biz. First, to the debate itself, in which both candidates spent quite a bit of time addressing the plummeting stock market and the financial meltdown, which also surely drove viewers to tune in.
When New England Patriots wide receiver Randy Moss takes the field against the San Diego Chargers this weekend, he will be stepping into shoes that I wore first. No need to check your eyes there. I didn't think I'd ever write that sentence either.
As the global financial crisis continues, the advertising environment for the near future is looking increasingly grim. Next year already faced tough comparisons with this year's Olympics and political ad spending, but now with the economy in flux (and that's putting it nicely) the ad industry is going to be in bad shape.