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It was a crazy weekend in college football. We know that No. 1 Missouri and No. 2 West Virginia went down and out of all the teams that will travel to their bowl games, LSU has Les Miles than anyone else (OK, it would have been better if his name was Fewer Miles.) So who were the financial winners? Here's the best list I could compile.
U.S. computer manufacturer Dell said Sunday it will invest $4.5 billion in marketing over three years as part of an agreement to form a new agency with Britain's WPP that will handle all of the company's advertising and marketing.
Post an image of scantily clad supermodels, like I'm doing here, or run a video of the same and you are virtually guaranteed to get air time. CNBC will never get tired of airing stories about Victoria's Secret and its iconic runway show.
Before the campaign is done, the TV ads will run the full range from nutty to nasty and tens of millions of Americans will battleground states will see them. But for now, candidate commercials are largely confined to Iowa and New Hampshire television screens. And they are having an impact.
I thought that Jerry Rice, Emmitt Smith and Apolo Anton Ohno would all get a business boost from their role on "Dancing With The Stars." I was very wrong. While I did notice that Rice had more women than usual on line at an autograph signing soon after his appearance on the show, he's really not relevant today.
The New York Yankees contract with Alex Rodriguez will reportedly pay him $6 million for every home run milestone--for surpassing Willie Mays (660), Babe Ruth (714), Hank Aaron (755) and Barry Bonds (762) as well as an all-time home run leader bonus. So is $30 million a rational payment?
It's getting hot out there on the presidential 2008 trail as voting time draws closer. Here are a few things to remember as you watch the rhetorical and advertising bullets fly: 1. There's NOTHING wrong with drawing contrasts with an opponent--aka "going negative"--if there's a solid basis for it.
Google said the Web services and online advertising group plans to promote a new initiative to encourage cheap renewable electricity.
In early election battlegrounds like Iowa and New Hampshire, Sen. Hillary Clinton and other presidential candidates are running more television ads during the holiday shopping season, when retailers want to promote sales.
Both the "can't miss" betting favorites went down this weekend. First, Kansas -- which closed as a one-point favorite against Missouri -- lost by eight points. Up until Saturday night's loss, Kansas had covered 10 straight games (their Sept. 8 game against SE Louisiana did not have a spread). According to R.J. Bell of Pregame.com, the odds of a team doing that were 1,024-to-1.
Third quarter advertising numbers are in and the good news is that online newspaper advertising grew 21 percent to $773 million according to the Newspaper Association of America. The bad news is that even that growth couldn't overwhelm the downward trend in the industry, overall ad revenue dropped 7.4% in the quarter.
After last night's loss to the Golden State Warriors, I think it's a foregone conclusion that New York Knicks head coach Isiah Thomas is not lasting another month. (My official guess is Dec. 8 right before the Knicks begin a three-game homestand). I'm sure owner James Dolan and his number crunchers are doing the math right now and let me say, it's not pretty.
We begin today by offering you a hodgepodge of sports business commentary. We’ll start with Matt Leinart’s signature. This is the worst part of the collectibles industry right now. I pulled this out of an Upper Deck pack. I realize that penmanship isn’t everyone’s thing, but I have to think if you’re a Leinart fan, you’re disappointed with the way his John Hancock looks.
As we head into the crux of the holiday shopping season, big screen, flat-panel digital televisions will once again be a hot seller; and the hottest company in this sector isn't Samsung, or Panasonic, or Sony or Pioneer. Prepare for the Vizio invasion.
Today is Friday and that means one thing in Southlake, Texas: high school football. The Carroll Dragons--who have lost only two games in six years--will be playing in the playoffs at Texas Stadium.
I am sitting at a Starbucks across from Lululemon on the Upper West side of Manhattan. I find this somewhat ironic given that Lululemon has done for athleticwear what Starbucks seems to have done for coffee. No, it didn't just inflate prices and make it yuppie-wear, Lulu glamorized it.
Hot up-and-coming retailer Steve & Barry's, which turned heads especially with its $14.98 shoes, could have an issue on its hands. The man whose nickname ("Starbury") is on those shoes has always been seen as a bit controversial, but these last couple months have been quite the ride.
If I'm in Budweiser's marketing department right now, I'm feeling fine with losing my primary sponsorship of Dale Earnhardt Jr.'s car next season. (Yes, even with new driver Kasey Kahne having a disappointing year.) On the flip side, I might be sick to my stomach if I'm an executive for Pepsi, which paid boatloads to have its Amp logo featured on his car going forward.
Well, apparently I know nothing about NASCAR. That's what many readers told me just because I dared to say that it was possible that Dale Earnhardt Jr. was losing some of his marketing power after what looks to be his first season without a victory.
VeriSign, which runs the infrastructure that directs most of the world's Internet traffic, said Wednesday it plans to divest several businesses and focus on its Web-site-naming and Internet security services.