A report says infringed content, malware and fake traffic costs the US media and advertising industry $8.2 billion each year.» Read More
Yannick Bolloré, chairman and chief executive of Havas, says China is transforming into a services-based economy which presents opportunities for advertising and media agencies like Havas.
GoDaddy has sought to turn around both its external image while also promoting gender diversity internally.
Study shows mobile ads are more expensive than desktop, reflecting the shift of more U.S. consumers using devices over PCs and laptops.
WASHINGTON, Oct 14- The U.S. Supreme Court on Wednesday appeared closely divided as it weighed a class action case in which advertising agency Campbell-Ewald Co is attempting to fend off a lawsuit over claims that it violated a federal consumer law by sending unsolicited text messages on behalf of the U.S. Navy. Next month, the court will hear two more class action...
WASHINGTON, Oct 14- The U.S. Supreme Court on Wednesday appeared closely divided as it weighed a class action case in which advertising agency Campbell-Ewald Co is attempting to fend off a lawsuit over claims that it violated a federal consumer law by sending unsolicited text messages on behalf of the U.S. Navy. The nine-member court's conservative justices...
Many outlets rely on snackable clips to build brand affinity. But some argue it takes away opportunities to make money.
An app that pays you $6 a month to display ads on your smartphone's lock screen is preparing to push into Europe.
Axel Springer banned readers who use adblockers from its Bild tabloid website, stepping up a fight to stop online advertising revenues being eroded.
DraftKings and FanDuel set record breaking weekends. Crisis managers say the companies should continue like business as usual.
Facebook is testing a shop section, enabling users to make purchases without leaving the social platform, reports CNBC's Julia Boorstin.
Apple is pulling ad blocking apps from its app store. Joe Loomis, Cyber Team 6 CEO, discuss the kinds of ad blocking organizations he trusts.
Republican branding problems and stances on social issues could keep this group from turning out.
Advertisers are looking for multicultural shows to reach mainstream and minority audiences, which are growing in purchasing power.
In a new Emirates ad, Jennifer Aniston's nightmare takes place in what looks very much like a US airliner, NBC reports.
Ad blockers are a long overdue wake up call to the industry, says Gregory Raifman. Here's how advertisers can actually benefit from the trend.
Ad blocking hurts ad serving, which uses technology to display ads online. One of the largest companies is Google AdSense.
Mark Mahaney, Lead Internet Analyst, RBC Capital Markets, details which companies are leading the online race to attract advertising dollars.
Sure, mobile ads can be annoying but Apple's move to allow ad-blocking apps is a threat to the free and open Web, says mobile ad exec Keith Petri.
Digital media companies say they have formulas that know which stories have the potential to go viral. They want to share it with brands.
Oct 1- Verizon Communications Inc launched its new mobile video app "go90" on Thursday, looking to corner market share in the mobile ad industry dominated by Google Inc and Facebook Inc.. The free, short-form video service will drive revenue from data usage and targeted advertising from well-known brands. Companies such as Netflix Inc and Hulu, which offer...