PARIS, Aug 27- Advertising agency Havas saw 5.5 percent growth in like-for-like sales in the second quarter driven by North America and Europe, outpacing larger rivals such as WPP and Publicis. "I remain confident in the long-term prospects for the global economy, and for Havas this year will continue to be a good one," Bollore said. Havas only has one contract, with...» Read More
Click through to see some of retail's biggest gaffes over the years.
July 21- Yahoo Inc forecast lower-than-expected revenue for the current quarter as it struggles to revive its core online advertising business and spends more to attract users to its websites. Yahoo has been developing content for its mobile platform to drive user engagement and ad sales as its core online advertising business struggles in the face of stiff...
July 21- Yahoo Inc reported a lower-than-expected profit, hurt by higher spending to attract users to its websites to better compete with Google Inc and Facebook Inc.. Shares of Yahoo fell 2 percent to $38.78 in after-market trading on Tuesday. Yahoo has been developing content for its mobile platform to drive user engagement and ad sales, as its core online...
Bratz is trying to stage a comeback after a decade, relying heavily on online and mobile content, where kids play these days.
July 21- Omnicom Group Inc, the biggest U.S. advertising company, reported quarterly revenue that beat analysts' average estimate, helped by a rise in spending in North America. Omnicom, whose clients include Apple Inc, McDonald's Corp and Adidas, said a strong dollar reduced worldwide revenue by 7.1 percent, lower than the 7.5 percent it forecast in April.
Analysts fear Gawker's decision to take down a controversial post may signal the decline of editorial independence.
In 2015's second quarter, the number of advertisers investing in video ads on YouTube rocketed by 40% compared to the year before, according to Google.
Advertising spending showed modest overall Q2 growth, according to Standard Media Index.
Discussing growth at YouTube, and how YouTube stars make money, with Mark Bergen, Re/code, and Sarah Penna, Awestruck Network.
Increasing revenue and falling expenses provide the recipe for more good news in future Google earnings, Victor Anthony told CNBC.
Outrage by Reddit users that led to the ousting of CEO Ellen Pao shows how it can be a volatile place for brands.
Baseball is financially strong, but what does the future hold for the sport as its fans get increasingly older?
Jason Cotterrell, managing director at Exterion Media, explains why there's a "buoyant market" in advertising.
Posters promoting The Rolling Stones' upcoming exhibition, "Exhibitionism", have been banned on London's transport, because of its artwork.
With Jared from Subway linked in reports to a child porn case, the chain needs to act smartly—and not too quickly, experts say.
Brands such as The Chive and Unilever are finding that charity gives them a chance to market themselves in a different way.
The GOP presidential hopeful's anti-immigration tirade may cause him future business-- as well as the election.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes don't go far enough to make clients happy.
Yahoo confirmed it began testing the use of Google search ads for part of its desktop and mobile search results, the NYT reports.
LONDON, July 2- WPP, the world's biggest advertising group, is to appoint an executive in Cuba, saying on Thursday it would be the first major international communications services group to conduct business on the Communist-ruled island. The move comes a day after the United States and Cuba formally agreed to restore diplomatic relations on July 20, setting up a...