Campaigns are using Facebook and Twitter ad targeting methods to reach voters. Sanders also likes Snapchat.» Read More
Shoe designer Kenneth Cole explains how marrying your company with community can lead to a more sustainable brand.
As digital and social media open up new avenues for more effective marketing, do the Oscars matter as much?
John Blackledge, senior Internet analyst at Cowen and Co., explains why he's bullish on digital advertising.
Several media companies claim the Internet giant generates mostly fraudulent ad traffic.
Yahoo's problems may stem from its troubled ad business, powered by a broken programmatic ad system.
E-cigarette makers are pouring millions of dollars into advertising their wares and teenagers are getting the message loud and clear. NBCNews reports.
The Federal Trade Commission says the San Francisco start-up tricked users in its marketing campaign.
Larry Haverty, Gabelli Multimedia Trust, discusses projected advertising growth in digital media and how Disney will likely profit from the "Star Wars" franchise.
The campy, rainbow-themed advertisements of Dr. Zizmor will be disappear from NYC's subways after 35 years, due to his retirement. The NYT reports.
Donald Trump's first television ad highlights some of the most provocative parts of his presidential campaign platform.
Exposure during the annual Rose Parade comes with a hefty price tag, but sponsors say the eyeballs are worth the expense.
GrubHub saw ordering spikes for tacos al pasto, spicy miso ramen and Korean hot sauce gochujang, showing a shift towards spicy.
Direct marketing and scale has really hit the Internet, says Craig Dempster, Merkle, sharing his thoughts on top trends to watch in the digital ad space.
Mats Stigzelius, co-founder of Takumi, explains how advertising through social media can make you money with as few as 1,000 followers on Instagram.
The mainstream has accepted LGBT couples, making it normal to feature gay couples in advertising.
Dude Perfect is getting their own sports-themed toy line with Nerf, the first time Hasbro has done a line with YouTube stars.
CNBC's Eamon Javers, breaks down the top campaign spenders in the 2016 bid for president.
What are the next steps to get customers back in stores, and reascend to the culinary touchstone for fresh casual fare?
New generations come with different consumer preferences. Here's how Old Spice, Kelley Blue Book, KFC and YP are trying to reach millennials.
RBC Capital Markets analyst Mark Mahaney talks about Google’s Home Service Ads and rising competition in the home services advertising market.