Gawker Media is exploring strategic options, including a potential sale, The Wall Street Journal reported Thursday. » Read More
Discussing Google's new ad strategy on its search and maps platforms with Dennis Berman, Financial Editor at The Wall Street Journal, and Kate Mitchell, Scale Venture Co-Founder and Partner.
What's Snapchat worth? Roger McNamee, Elevation Partners founder, discusses how successful Snapchat can become.
Analysts at independent research firm MoffettNathanson downgraded Twitter to a 'sell' rating, writing harsh comments.
The tech giant is backtracking on its photo ban of the model in a bikini for use in an advertisement.
As networks struggle to find shows that click, they're leaning heavily on time travel, TV show reboots and movie-book adaptations.
Forget models in magazines. Consumers are buying goods and services based on what they see in their Instagram feed, recent trends suggest.
Unwanted robocalls continue to ring off the hook and pester consumers. But are they all bad?
NEW YORK, May 20- Lawyers for former J. Walter Thompson chief executive Gustavo Martinez on Friday struck back against a high-ranking colleague who accused him of sexist and racist behavior, saying her high-profile lawsuit failed to show a hostile work environment at the advertising agency. In papers filed with the U.S. District Court in Manhattan, lawyers for...
American kids are seeing a few ads for alcohol every day, concerning Rand Corp researchers who fear young people are at greater risk of abusing alcohol.
Forty percent of sports participants are women, but they only make up 4 percent of coverage. Surprising media outlets like Refinery29 are stepping up.
From digital emphasizing TV-quality content to branded entertainment being the future, here are trends from the presentations.
We are in the middle of a transition, says Anthony Wood, Roku founder and CEO, weighing in on content streaming wars and discussing Roku's new streaming stick.
The TV upfronts are wrapping up, and CNBC's Julia Boorstin reports the highlights from this year's gatherings.
CNN is betting millions on its online outlet "Great Big Story," which focuses on making social media-optimized videos and branded content.
John Martin, Turner CEO explains how his company plans to capitalize by improving ads and profit by cord-cutting consumers.
May 17- Viacom Inc and American Express Co on Tuesday said they will launch a data-driven product aimed at providing television advertisers deeper understanding into consumers' future purchases. The new tool, called "Vantage Intent," will use data analysis gathered from the majority of Am-Ex's $1 trillion in annual transactions to help advertisers target...
Pete Cashmore, Mashable founder and CEO, discusses the partnership with Turner on television content, and the outlook for investments in video on-demand and digital advertising.
Cole Smead, Smead Capital Management Managing Director & Portfolio Manager, and Kevin O'Leary, CNBC Contributor and O'Leary Financial Group Chairman, discuss Gannett raising its offer to Tribune Publishing as well as the future of digital media.
We are going to have a fantastic next twelve months, says Brian Roberts, Comcast chairman and CEO talking with CNBC's Julia Boorstin about combining advertising upfronts and the upcoming season.
Digital advertising expected to top TV spending for the first time this year. CNBC's Julia Boorstin reports the story.