Netflix's boom in subscribers is a sign that the world is accepting internet TV, meaning without commercials and on-demand, said CEO Reed Hastings.
Facebook has been investing heavily in video, but brands have issues with measurement and where their ads will appear.
Forbes CEO Michael Perlis talks listicles, digital media and expanding the brand.
Publishers don’t expect Facebook to renew the deals it was pushing last spring; now Facebook wants something else.
The livestream ready studio produces broadcast-quality content and ways to integrate brands outside of traditional commercials.
Ahead of its IPO scheduled later this year, Snapchat has upgraded its app to make it easier for users to navigate the social networking platform.
Snapchat may be promising, but issues around return on investment, measurement and ability to expand its user base may cloud its future.
The Snapchat-like feature on Facebook's photo-first platform is trying to entice brands.
"Facebook's strongest attribute is how capable that company is of change," its former chief technology officer said.
In a market dominated by Facebook and Google, does the Snapchat parent really have what it takes to be a digital advertising leader?
The social network will allow publishers to insert ads into their clips after people have watched them for at least 20 seconds.
Mark Zuckerberg has been building a video empire. Time to turn it into a business, Recode reports.
Despite the hacks, the telecommunications company will be hard-pressed to find another media company with ad tech, more than a billion users and a relatively low price tag.
Tim Armstrong, AOL CEO, speaks with CNBC's Julia Boorstin at the Consumer Electronics Show about its new BrandBuilder suite and the environment for digital advertising.
Such ads were viewed as bold amid campaign statements by Donald Trump about a Muslim registry, The New York Times reports.
Thanks to mobile data, experts say companies like Google can find patterns in consumer behavior to predict what goods they may need.
TOKYO, Dec 29- The president of Dentsu Inc, Japan's largest advertising agency, will step down over the "death by overwork" of a young employee, a suicide which has prompted official probes and fresh hand-wringing over Japan's overtime culture. Matsuri Takahashi, a promising graduate of Japan's top university, leapt to her death in December 2015, leaving behind a...
TOKYO, Dec 28- The president of Dentsu Inc, Japan's top advertising agency, said on Wednesday he would step down in January over what the government has deemed the "death by overwork" of a 24- year-old employee. Ishii's resignation comes as Prime Minister Shinzo Abe is pushing a wide-reaching campaign to reform Japan's employment laws, which could include tighter...
Thanks to millennial nostalgia, publications with targeted audiences are finding a demand for print editions.
As children's TV viewing patterns change, CNBC spoke to advertising experts about how the industry needs to adapt to changes.