Social platforms haven't figured out a revenue stream that is as good for digital media as TV provides for traditional media, Lerer says.
Snap gave one media buyer a 10 percent "bonus" on ad buys, and another claimed it would get a discount if it bought ads on Snap's platform.
Discussing the outlook for the digital advertising space as Google unveils a new analytics tool, with Matt Britton, Crowdtap CEO, and David Yarus, Mllnnl founder.
SAN FRANCISCO— Google already monitors online shopping— and now it's keeping an eye on physical stores to try to sell more digital advertising. The internet company said Tuesday that a new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital ads. But even aggregated data can sometimes be converted...
There's still a difference between the theatrical experience and streaming it online, even for the general public according to PwC.
John Gutteridge, Asia Pacific CEO of J. Walter Thompson, weighs in on the growth in digital advertising.
“Hooked” is a new app trying to save fiction, one text message at a time.
Google's influence is pretty staggering — On Android alone, just one of Google's products, there were 82 billion apps and games downloaded just this past year.
In a new ad, the number-one male fragrance brand is starting a conversation about gender roles, Mic reports.
The authors called on the programmatic advertising industry to allow for more transparency.
Female-led Drawbridge aims to upend the Big 3 ad tech giants with its machine-learning technology that discerns user behavior.
The sports network is shifting more of its resources to digital in order to court fleeing cable viewers.
Google has a vast array of software properties, including Android, Cloud, Google Assistant, YouTube, and its advertising and search offerings.
Google has a vast array of software properties, including Android, Cloud, Google Assistant, YouTube and its advertising and search offerings.
The current Sony Entertainment CEO said his wife invited Evan Spiegel over for dinner, and he showed up at their house an hour later.
May 16- Facebook Inc said on Tuesday it would refund some advertisers after finding a bug that wrongly attributed video carousel ad clicks as clicks to the advertisers' websites. When users tried to expand and watch the video carousel on the mobile web browser, the bug inadvertently directed the click to the advertiser's website, leading to incorrect billing,...
LONDON— McDonald's on Tuesday pulled a British television ad that was accused of using child bereavement to sell fast food. Its president, Shelley Gilbert, said "trying to insinuate that a brand can cure all ills with one meal is insensitive and shouldn't be a way to show that a brand recognizes' the big moments in life.'". The Advertising Standards Authority said it...
Yahoo has a 15 percent stake in Chinese e-commerce company Alibaba.
Each month, 50 million people use Foursquare's 'friends' apps. Now retailers, brands and publishers are jumping on board.
McDonald’s has apologized after its latest advertising campaign attracted widespread criticism for exploiting childhood bereavement.