Google's proposed ad blocker would follow ad industry standards, but whether it would block its own ads or force more creativity remains to be seen.
Interpublic, whose agencies include MullenLowe Group, McCann and FCB, reported organic revenue growth of 2.2 percent in its international markets. However, the company's net income available to shareholders jumped nearly four-fold to $21.5 million, or 5 cents per share, in the quarter ended March 31, as total expenses fell 58.6 percent. U.S. rival Omnicom Group...
With so many states legalizing weed, tying your brand to marijuana is becoming less taboo.
Anthony DiClemente, Nomura Instinet senior analyst, discusses the financial impact of Bill O'Reilly's exit from Fox News.
There was a public backlash against Kendall Jenner's ad for Pepsi... but how badly has it damaged the brand?
Google plans to introduce a new ad-blocking feature to its Chrome browser, according to reports from the Wall Street Journal which cite sources familiar with the company.
However, the bigger threat than the loss of ad revenue may be viewers getting angry at their cable companies.
Anthony DiClemente, Nomura Instinet senior analyst, discusses the revenue impact of Bill O'Reilly's exit from Fox News.
CNBC's Julia Boorstin and James Dix, Wedbush Securities media analyst, discuss the news that Fox News has announced they will not be keeping Bill O'Reilly on at the cable network.
China has a reputation as a hub for counterfeits, but that's far from the case in its digital media scene with innovation at every turn.
Yahoo is entering its final quarter as an independent company.
Netflix execs may have inadvertently revealed that their subscriber guidance for this quarter is too conservative, according to analysts.
Airbnb said Tuesday it will continue to make sure industry prices remain lower for consumers.
*North America organic growth 1.1 pct vs est 2.1 pct. April 18- The world's second-largest advertising company Omnicom Group Inc reported slower-than-expected growth in North America, overshadowing a quarterly profit and revenue that beat estimates. The company's organic revenue in the North America rose 1.1 percent to $2.14 billion, missing the average...
April 18- Omnicom Group Inc, the world's second-largest advertising company, reported better-than-expected quarterly revenue, helped by improved growth in the United Kingdom and Europe. New York- based Omnicom said organic revenue grew 8.1 percent in the UK and 8.2 percent in Europe, for the first quarter ended March 31. Results of the company, whose...
Brands still worry that their video ads may appear next to questionable or even criminal content.
We now know the identity of the man behind the campaign to have Elon Musk "dump trump."
If you need a guide to help make the worst decisions online, HBO and creative technology company +rehabstudio have come to the rescue.
In a note to clients, Jefferies says Snapchat engagement is growing among older demographics, not just youth.
Netflix is expected to increase revenue 35 percent year-over-year, but researchers say it may not add as many subscribers as competition increases.