Media Advertising

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  • Google heats up ad wars

    Discussing Google's new ad strategy on its search and maps platforms with Dennis Berman, Financial Editor at The Wall Street Journal, and Kate Mitchell, Scale Venture Co-Founder and Partner.

  • McNamee: Snapchat more like Twitter than Facebook

    What's Snapchat worth? Roger McNamee, Elevation Partners founder, discusses how successful Snapchat can become.

  • Twitter gets downbeat analyst comments, stock slips

    Analysts at independent research firm MoffettNathanson downgraded Twitter to a 'sell' rating, writing harsh comments.

  • Facebook says sorry for banning photo of plus-size model

    The tech giant is backtracking on its photo ban of the model in a bikini for use in an advertisement.

  • Watching TV

    As networks struggle to find shows that click, they're leaning heavily on time travel, TV show reboots and movie-book adaptations.

  • Ashley Wilking shows an Indie Fresh product in a social media post

    Forget models in magazines. Consumers are buying goods and services based on what they see in their Instagram feed, recent trends suggest.

  • Robocall sketch on SNL.

    Unwanted robocalls continue to ring off the hook and pester consumers. But are they all bad?

  • NEW YORK, May 20- Lawyers for former J. Walter Thompson chief executive Gustavo Martinez on Friday struck back against a high-ranking colleague who accused him of sexist and racist behavior, saying her high-profile lawsuit failed to show a hostile work environment at the advertising agency. In papers filed with the U.S. District Court in Manhattan, lawyers for...

  • Young girl watching tv

    American kids are seeing a few ads for alcohol every day, concerning Rand Corp researchers who fear young people are at greater risk of abusing alcohol.

  • Jessica Long

    Forty percent of sports participants are women, but they only make up 4 percent of coverage. Surprising media outlets like Refinery29 are stepping up.

  • 2016 NBCUniversal Upfronts

    From digital emphasizing TV-quality content to branded entertainment being the future, here are trends from the presentations.

  • Roku CEO: All TV is going to be streamed

    We are in the middle of a transition, says Anthony Wood, Roku founder and CEO, weighing in on content streaming wars and discussing Roku's new streaming stick.

  • The fight for ad dollars

    The TV upfronts are wrapping up, and CNBC's Julia Boorstin reports the highlights from this year's gatherings.

  • Jeff Zucker

    CNN is betting millions on its online outlet "Great Big Story," which focuses on making social media-optimized videos and branded content.

  • Turner CEO: Bringing dollars back to TV

    John Martin, Turner CEO explains how his company plans to capitalize by improving ads and profit by cord-cutting consumers.

  • May 17- Viacom Inc and American Express Co on Tuesday said they will launch a data-driven product aimed at providing television advertisers deeper understanding into consumers' future purchases. The new tool, called "Vantage Intent," will use data analysis gathered from the majority of Am-Ex's $1 trillion in annual transactions to help advertisers target...

  • Hitting every target on video: Mashable CEO

    Pete Cashmore, Mashable founder and CEO, discusses the partnership with Turner on television content, and the outlook for investments in video on-demand and digital advertising.

  • Gannett deal: Making of a digital giant or misstep?

    Cole Smead, Smead Capital Management Managing Director & Portfolio Manager, and Kevin O'Leary, CNBC Contributor and O'Leary Financial Group Chairman, discuss Gannett raising its offer to Tribune Publishing as well as the future of digital media.

  • Comcast CEO on upfronts

    We are going to have a fantastic next twelve months, says Brian Roberts, Comcast chairman and CEO talking with CNBC's Julia Boorstin about combining advertising upfronts and the upcoming season.

  • The fight for ad dollars

    Digital advertising expected to top TV spending for the first time this year. CNBC's Julia Boorstin reports the story.