Media Advertising

More

  • TWX beat boosts shares

    CNBC's Julia Boorstin has the update on two media giants reporting quarterly results.

  • Baidu may face tough penalties from university student's death

    The Chinese search engine could face potential termination of advertising operations or get its business license taken away.

  • The Baidu Inc. logo is displayed outside company's headquarters in Beijing, China, on Tuesday, Jan. 19, 2016.

    Baidu could face stiff penalties and healthcare digital ads could be subject to tougher controls in the aftermath of a student's death, SCMP reports.

  • BuzzFeed founder and CEO Jonah Peretti

    The company claims that if you want to reach millennials, you'll need their insights, which it says the rest of media doesn't exactly have.

  • Neil Vogel, CEO of About.com

    About.com created specialized health site Verywell to compete for more digital advertising spend.

  • AOL starts virtual 'RYOT'

    Bryn Mooser, RYOT co-founder, and Tim Armstrong, AOL chairman & CEO, talk about AOL's acquisition of virtual reality company RYOT and discuss its initiative to link content to action. VR is the number one thing being discussed at the advertising upfronts, says Armstrong.

  • NEW YORK— The Latest on a U.S. senator's call for an investigation into the practices of an outdoor advertising company in New York:. Senator Charles Schumer is calling on the Federal Trade Commission to investigate the technique. Charles Schumer is asking the Federal Trade Commission to investigate an advertising technique that uses mobile phone data to...

  • NEW YORK— An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile photo data to learn about people who are passing their displays in order to cater ads to specific consumers, and U.S. The program, known as Clear Channel Outdoor RADAR, is a partnership between the outdoor...

  • Game of tech thrones

    CNBC's Dominic Chu looks at the Game of Thrones-style rivalries in tech.

  • LONDON, April 29- Britain's WPP has started identifying candidates both inside and outside of the firm to replace founder and veteran CEO Martin Sorrell for whenever he leaves the world's biggest advertising company. One of the highest profile businessmen in Britain, 71- year-old Sorrell has run the company since 1986, taking it from a two-man operation in a...

  • LONDON, April 28- Britain's WPP, the world's biggest advertising company, enjoyed a solid first three months to the year after it outperformed rivals in securing a wave of contracts up for grabs in the United States. Nicknamed "reviewageddon", analysts estimate that more than $25 billion in spending on advertising was put up for review in 2015, a record for the...

  • LONDON, April 28- Britain's WPP, the world's biggest advertising company, reported first-quarter like-for-like net sales growth in line with forecasts and ahead of last year, driven by an acceleration of new contract wins in the United States. The solid update from WPP echoed similar performances from its rivals, Omnicom, Publicis and Interpublic which have...

  • LONDON, April 28- A step up in new business in the United States helped Britain's WPP, the world's biggest advertising company, to report first-quarter like-for-like net sales growth in line with forecasts. WPP, which handles the advertising for brands such as Ford and Unilever, said its key sales measurement rose by 3.2 percent, ahead of last year's rate and...

  • WPP CEO on competing with Facebook and Google

    Sir Martin Sorrell, CEO of WPP, discusses the competition between advertisers and the role of technology in success.

  • It's a difficult, uncertain environment: WPP CEO

    Sir Martin Sorrell, CEO of WPP, discusses the company's first quarter earnings and talks about the uncertainties facing businesses in the economy.

  • Samsung Electronics Galaxy S7 and Galaxy S7 Edge smartphones

    Millennials are skeptical of ads. Digital media is trying viral products or blending in with users to get brand messages across.

  • Fast Money Red Phone: Twitter

    Bob Peck of SunTrust listens in to Twitter's conference call on the Fast Money Red Phone and goes in depth on the social media company's earnings.

  • TV can be very effective for advertisers: Sky CEO

    Jeremy Darroch, chief executive of Sky, explains why advertising on broadcast media is still an effective strategy for brands.

  • China is 'the most important brand in the world'

    John Seifert, CEO of Ogilvy & Mather, talks about the importance of China as a global brand and what it represents.

  • April 22- Advertising company Interpublic Group of Companies Inc reported better-than-expected quarterly revenue as businesses in the United States boosted advertising budgets, helping soothe the impact of a strong dollar on overseas sales. Interpublic, one of the "big four" ad agencies along with bigger New York peer Omnicom Group Inc, Britain's WPP Plc and...