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Anthony Viceroy

President of Global Operations, Porter Novelli


  • You've Cut Costs, Now What? Wednesday, 21 Oct 2009 | 11:44 AM ET
    Apple CEO, Steve Jobs

    Just like flinching from a punch, cost cutting may be instinctual, but it is highly reactive and extremely passive. It is not going to help you win any of the fights you are in, and it is not going to stop the pummeling. Unless your costs are wildly out of control, cost cutting should not be your focus.

  • Viceroy: Bean Counters - Vision Or Value? Wednesday, 21 Oct 2009 | 9:58 AM ET

    Anthony Viceroy, President of Global Operations, Porter Novelli writes, "Upon peering into its crystal ball late last year, the Economist dubbed 2009 "The Year of the CFO" — which sounds like a pretty exciting prospect for a guy like me. But in its article, the magazine went on to posit, “Recession, credit crunch and the increasingly complex nature of global companies will all play directly into the bean counter’s hands......that’s harsh"

  • Viceroy: Fuel The Fire, Not The Fear Tuesday, 21 Apr 2009 | 8:39 AM ET

    Anthony Viceroy, President of Global Operations, Porter Novelli writes, "Recently the fear of losing a job has led people to set aside their natural inclination to take chances. Even those with great track records are looking over their shoulders nervously. So should they believe a boss who tells them to be bold and dare to fail—who says “the only failure is not daring to try?"