Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.
CNBC's Tokyo bureau chief Kaori Enjoji delivers the latest on Honda's decision to renew its partnership with racing giant McLaren and re-enter the world of Formula One.
With the average price of collectible Ferraris up more than 70 percent, this weekend's auction of vintage GT and GTOs is drawing attention.
Italian carmaker Fiat. is investing 1.2 billion euros in luxury brand Maserati, hoping technology and dealerships from its tie-up with Chrysler will help it to take on German rivals BMW and Porsche.
A Ferrari F12 Berlinetta sold for $1.125 million over the weekend, with the proceeds going to Hurricane Sandy charity.
In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does. It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.
Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.
Willis "Wink" Hartman, a millionaire Kansas oilman and serial philanthropist, helped turn an Indy racing team around.
On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
The open-cockpit Lola SP/300R, capable of a top speed of 180 miles per hour, is specifically designed for the nonprofessional road racer — one who has $125,000 to spend on weekend fun.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
Basketball's labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.
However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.
Jimmie Johnson has won five straight Sprint Cup titles and a win last week has him in third place with just six races to go. Dynasties are normally good for sports. The Bulls, the Yankees, Tiger Woods and the Williams sisters I believe have all been good for their respective sports. But Jimmie Johnson winning a sixth consecutive title is not.