CNBC's Sara Eisen takes a looks at how consumer demand and innovation is driving big change in the beverage industry.
Recipe for a great holiday gift: Add one of these bottles. Pour. Serve.
A vodka cocktail served in one of Icelandair's hotels was named 'Apartheid.'
Tonight is the most popular night for the Christmas office party. Dustin MacMillan, head of creative at Hix Restaurant Group, shows you how to make a straight up martini, made from cow's milk vodka; and a traditional boozy eggnog to get you in the festive mood.
From an investment perspective, how can you find opportunity in popular festive cocktails? Trevor Stirling, European beverages analyst at Sanford C. Bernstein, says we've moved away from gummy bear and cookie dough flavoured vodkas, towards flavoured whisky.
Olly Wehring, managing editor at Just-Drinks, says the popularity of whisky in TV programs such as Mad Men is helping the spirit's fortunes.
Sales for whiskey continue to rise, as do the number of craft distilleries popping up across the country.
The best way to celebrate a successful year on Wall Street is to have a celebratory toast. Here are some drink suggestions.
Starbucks has opened its first Reserve Roastery and Tasting Room in Seattle. "Fast Money" trader likes the stock on its store expansion strategy, and cost efficiency.
Rockstar energy drink billionaire founder Russ Weiner's yacht got stuck while being towed under a drawbridge, taking out part of the roof, but no one was hurt. CNBC's Robert Frank says the bridge had been declared "functionally obsolete" 4 years ago.
Insight to how beverage companies are getting into the protein and milk categories, with Gary Hempill, Beverage Marketing Corporation.
Fans of Goose Island Beer Company have their own annual Black Friday tradition: Standing in line for Bourbon County Brand Stout.
Rethink the airline beverage cart. Bartenders say it's easy for travelers to make a classier cocktail with mixers you can carry onto the plane.
Simon Emeny, CEO of Fuller, Smith and Turner, says an end to Britain's "beer tie" rule is unlikely to lead to cheaper beer.
Stella David, CEO of Glenfiddich, says Scotch whisky companies have to plan for sales 30 years in advance, and must protect their brands.
Rob and Kurt Widmer, the founders of Portland's Widmer Brothers Brewing, have created a business that has made them the elders of craft brewing.
After more than 20,000 wines were reviewed, Tom Matthews, Wine Spectator executive editor, reveals the top wine for 2014. Matthews also discusses recent trends in the diverse wine space.
The craft beer movement is great for the beer business overall, Anheuser-Busch InBev CEO Carlos Brito told CNBC on Thursday.
Carlos Brito, Anheuser-Busch InBev CEO, discusses the state of the international beer business and innovation at AB InBev
Fears that Russia's economic downturn will ravage European multinationals may have been overstated in some cases, with companies that sell beer and soap defying expectations.