Brainient: Power Pitch UK

Brainient

Brainient looks to cash in on rise of video ads
Brainient looks to cash in on rise of video ads   

Fast Facts:

Founded: September 2009

HQ: London

Founders: Emi Gal, Andrei Baragan

Employees: 30

2013 turnover: We are a private company and do not divulge this information

USP: We are the only interactive video services provider that can run interactive video across all leading broadcasters in the UK

Q&A

Q: How did you get started and where did the idea come from?

Before Brainient, I used to run an online TV channel called BrainTV. BrainTV failed, however the most popular feature it had was the ability to interact with the video content (via polls, surveys and hotspots, for example). So I decided to build a company all about making videos interactive.

Q: What has been your biggest success?

I consider our biggest success so far to be the amazing team we've built. I believe start-ups are only as good as the people they employ, and I'm proud of the team we've built at Brainient.

Q: What has been your biggest challenge?

Early on, nobody understood interactivity, let alone signed multi-year contracts with us to help them create and deliver interactive video ads. Educating the market in the early days was the biggest challenge we've had to overcome.

About Brainient

  • We’re the only video services provider that run interactive video across all leading broadcasters in the U.K.

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Judge Bio: Eileen Burbidge

Eileen Burbidge is a partner at prominent seed-stage venture fund Passion Capital, which she established alongside Stefan Glaenzer and Robert Dighero.


She brings experience to her investment activities gleaned from business and product development roles at Yahoo!, Skype, PalmSource, Openwave, Sun and Apple.


Eileen was ranked No. 18 in the WIRED100 list (2012) and serves on the advisory board for Tech City, chaired by the U.K. Prime Minister’s Office at No. 10 Downing Street.



Extras