Close to two-thirds of viewers of the Olympics will get their information on-line, according to new research by WPP.
China has a lot to gain from hosting the 2008 Summer Games, but there are two areas that pose particular risks to the country’s image and reputation -- political dissent and the environment.
One year from Wednesday, Aug. 8, the 2008 Olympic Games will begin in Beijing -- focusing the world's attention on China like never before. As part of our one-year countdown to the games, CNBC sent Darren Rovell and Melissa Lee to China for a series of special reports.
American swimmer Michael Phelps needed a little help from his friends on Monday to keep alive the dream of an unprecedented eight Olympic golds.
Here’s a list of cities that have hosted or will host the games since the end of World War II.
The 2008 Beijing Olympics present an unparalleled marketing opportunity for global brands looking to expand their presence in the dynamic Chinese market.
Here's a sampling of international websites where you can learn more about the Olympics, Beijing and China.
Athletes and companies alike are looking forward to the opportunity to shine under the spotlight in what will be a special event in the history of the Olympic games.
Leading up to the Summer Games, Beijing has seen a building boom that has added new buildings, stadiums and structures to the city. Take a look at some of the key sites.
Just imagine the pressure. The weight of a nation's expectations is on your shoulders, one fifth of humanity is cheering you on. And then you lose.
With the 2008 Summer Game's set to begin today in Beijing, here is a look at China By The Numbers:
"China wants to use these Games to reintroduce itself to the world, to celebrate its return to the ranks of world powers and its remarkable economic success over the past three decades....But, the Olympics might bring about changes that could make the party nervous."
Visitors to this summer’s Beijing Olympics will get an immediate lesson in the environmental cost of China's break-neck economic development: the world's worst air pollution.
A top official of the games says work has finished on schedule for 36 competition venues The National Stadium is expected to be finished by March.
With the Olympics now over, sports marketers are now going to start figuring out what athletes they should attach their brands to. So here's my top 25 Beijing Olympians in terms of their marketability, in order of how they'll be coveted by the corporate world.
The 986,000 square meter terminal is a crucial addition to the overstrained airport ahead of the Beijing Olympics next August. The airport has a design capacity of 35 million passengers but last year handled 48.7 million.
While many cars are off the road to ease pollution during the Olympics, American carmakers hope this market will lead to salvation, with CNBC's Phil Lebeau
Hans Morris, Visa president, discusses Visa's installation of 90,000 ATMs in China prior to the Olympics and his company's association with swimmer Michael Phelps.
Visiting China is a lot easier than it used to be but there's still plenty for visitors to consider. Here's some tips on visas, vaccinations and other practical matters.
CNBC's Carl Quintanilla looks at the challenge of finding enough hotel rooms for the expected 500,000 visitors to Beijing.