The U.S. Labor Department said Friday that the unemployment rate hit 5.5 percent in May, but does that rate tell the real story?» Read More
When news of Target's data breach hit last week, there was no doubt that consumers would be up in arms, caught up in a mixture of anger and panic.
YouGov's Brand Index, which measures daily brand perception among consumers, has quantified that reaction.
In the week leading up to the breach—which resulted in the theft of account information from about 40 million credit and debit cards used at the retailer's stores—Target logged a consumer perception of 26, more than twice the average for all big holiday chain stores. But as of Monday, the company's rating had plummeted to -29.2, according to YouGov.
Scores range from 100 to -100 and are determined by subtracting negative feedback from positive. A score of zero means that a company has received equal positive and negative feedback from respondents.
(Read more: Banks could sue over Target breach)
The days following the breach mark the first time since June 2007 that the retailer has rated below 10. The deep descent indicates that the consumer pullback analysts predicted has become a reality.
"I think it is going to make a material difference on [Target's] earnings probably through 2014," Michael Farr, president of Farr, Miller & Washington, told CNBC.
(Read more: Weak U.S. card security made Target a juicy target)
YouGov compiles its data by interviewing 4,300 people on each weekday. It asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
—By CNBC's Krystina Gustafson. Follow her on Twitter @KrystinaGustafs.
GIft cards have boomed since their introduction in the mid-1990s. Total spending on gift cards last year topped $110 billion, with more than 267,000,000 gift card sales.
But despite the demand, a surprising number of cards go unused.
The promise of Obamacare was that more Americans would have health insurance and that many would save money in the process.
But as it turns out, small differences in income can make a huge difference in cost.
Next Wednesday is Christmas, and according to the National Retail Federation more than a fifth of shoppers still aren't finished with their lists.
So where's everyone going this weekend to get their last-minute goodies?
The United States travel and tourism industry is one of the fastest growing sectors and doesn't seem to be slowing down.
The travel and tourism sector grew at an annualized rate of 2.5 percent in the third quarter of 2013. Not only is the industry growing along with the economy, it's doing so despite a slowing growth in prices.
The United States seems to be facing falling overseas demand for its goods and an increasing inventory glut at home, according to the latest ocean freight transportation statistics.
U.S. ocean container exports in November hit their lowest point since the beginning of 2010, according to an index of booking data compiled by Cass/INTTRA. In the meantime, imports dipped 6.1 percent from October to November, a period when they normally increase. The figures seemed to confirm an earlier trend of flagging freight levels.
Urban legend or not, Friday the 13th has been an unlucky day for many, judging from the multimillion-dollar accidents that have occurred on the day.
There's evidence too that Friday the 13th is indeed lucky, according to a review by the U.K.'s 1st Central Insurance of its data.
After reviewing claims occurrence on Fridays on the 6th, 13th and 20th, the company found the 13th to have the highest combined number of motor insurance claims overall.
To learn more about the biggest Friday the 13th accidents, CNBC contacted Advisen, which reviewed its Loss Insight data and found the largest damages since 1990.
The biggest accident also happens to be the most noteworthy of the bunch. Last January, the Costa Concordia liner partially sank near the Italian coast, resulting in an estimated $847 million in damage.
(Read more: Time-lapse: Raising the Costa Concordia)
In order of size, here are the next biggest Friday the 13th accidents, according to details and estimates provided by Advisen's Loss Insight data: